Porsche Innovation Stories

Discover stories about Porsche innovation, a quality that has defined us ever since the beginning. A passion and drive to make better cars.

Farmers in Africa gathered in a group

Sustainability at Porsche: tackling the climate issue head on

Porsche and South Pole are improving lives and the environment through people-first sustainability projects that strike at the heart of the problem
Porsche driving on a winding road beside the sea

Earth Day 2021: seven ways Porsche is leading the sustainability charge

As we look to the future, Porsche has ambitious plans that are already in motion

A Porsche innovation powered by your imagination

With Paint To Sample, personalising how your car looks reaches new heights. We find out how Porsche achieves the colour of your dreams
Porsche 911 with rust-like patina on its bodywork

Porsche unveils Patina Paint To Sample

Patina – the way a vehicle’s paintwork ages – is huge in classic car circles. Now, a hi-tech Porsche innovation means that new car owners can achieve it too

Building a new future that’s out of this world

With a mission to the moon on the near horizon, we look at how rapid advancements in 3D printing is helping change the course of history both today and beyond

Green means go: a beginner’s guide to Formula E

With its fast and furious new season now underway, here’s six things you need to know about the ground-breaking, all-electric motorsport series

The hi-tech city with lofty ambitions

Right now, Tel Aviv is one of the most exciting cities on earth. Here, start-up scouts and Porsche are seeking the people and ideas driving our mobility of the future

From capital of art to capital of Artificial Intelligence

Amsterdam, the city of bikes, boats and laid-back bars, is blooming. Here’s how an open-minded, pioneering spirit has led to it becoming a leading light in the development of AI

En route to the new reality

We head to the spiritual home of Augmented and Virtual Reality in California’s Silicon Valley, drinking in the beauty of Highway 1 on the way