Porsche Innovation Stories

YouTuber Andres Vidoza with Porsche Macan 4S Electric

YouTube tech expert Andres Vidoza reviews the Porsche Macan Electric

Andres Vidoza’s engaging video reviews with a focus on technology have earned him a big following worldwide – the 911 GT3 owner gets to know the innovative Porsche Macan electric sportscar

Porsche Heritage Design rear grille badge on 911 Spirit 70

What is Porsche Heritage Design?

The new 911 Spirit 70 model is the third of four planned special 911 models in the limited Porsche Heritage Design series. Find out about the Icons of Cool released so far, each of which celebrate a Porsche decade

Close-up of Porsche 911 outline tattoo being inked on arm

The ultimate in Porsche personalisation: colour-matched Porsche tattoos

Porsche customers personalising their new dream car can now opt to get a real tattoo that exactly colour matches their car’s paint

Porsche Taycan Turbo with Weissach package and Macan Turbo Electric lit by lasers

Porsche presents: Speed of Light featuring David Guetta

At Dubai’s Solar Park, multi-billion streaming music producer and DJ David Guetta stars in Speed of Light, an electrifying film about the Macan Electric and Taycan sportscars

Porsche Macan Turbo Electric in Voodoo Blue special colour

Talking Porsche Insights: behind the scenes with the team behind the Porsche Macan

The behind-the-scenes series, Talking Porsche Insights, catches up with Jörg Kerner, Vice President Product Line Macan, to dive into the development process of the all-electric Porsche SUV

Porsche 911 Carrera in Lugano Blue on twisting German road

What is PASM?

With its ability to be controlled to suit all conditions, this electronic active damping system from Porsche improves your car’s drive and ride quality

Porsche Taycan Turbo Cross Turismo driving on dirt road

Spot On: what are the different Porsche Taycan driving modes?

Porsche Taycan drivers have a number of different driving modes to choose from. Find out what they are, what they do and when to use them with the Porsche Spot On video guide

Men with Porsche summer wheel and tyre set on Cayenne E-Hybrid

The Porsche guide to summer wheel and tyre sets

Discover how choosing summer wheel and tyre sets from Porsche can help improve your car’s performance and efficiency in the warmest months

Front view of Porsche 919 Hybrid Evo, driving at Nürburgring

Watch the Porsche 919 Hybrid Evo break the Nürburgring lap record

In 2018, 24 Hours of Le Mans winner Timo Bernhard set the fastest lap of the Nürburgring Nordschleife in a Porsche 919 Hybrid Evo. A record that remains unbeaten to this day

Smiling man sitting inside Porsche 718 Spyder RS

My Dream Porsche: Mike Stursberg’s perfect 718 Spyder RS

Using the Porsche Car Configurator, find out how one man brought his vision of the ultimate 718 Spyder RS to life – one that, he says, embodies everything that he loves about Porsche

7 things you need to know about the new 911 GT3 models

Over a quarter of the century, the 911 GT3 has achieved legendary status. With its combination of motorsport-tested design and maximum performance, it bridges the boundary between racetrack and road. Get to know the newest 911 GT3 editions

Porsche Taycan Turbo K-Edition in Ruby Red Metallic

What is the Porsche Taycan Turbo K-Edition?

Limited to just 40 examples, the Taycan Turbo K-Edition features stunning Korean-inspired graphics and logos that showcase the possibilities of the Sonderwunsch programme

Four generations of Porsche 11 GT3 on mountain road

The history of the Porsche 911 GT3

25 years ago, the first 911 GT3 marked a new era for Porsche – and became a sportscar that has evolved into a true icon

Porsche 911 Carrera with ski-/snowboard holder

The Porsche guide to winter wheel-and-tyre sets

Find out how choosing specially designed winter wheel-and-tyre sets from Porsche can help improve your car’s performance, its efficiency and make for a safer drive

Green Porsche 911 G series in parking lot

50 Years of the Porsche Turbo

The word ‘Turbo’ means everything to Porsche. Today, ‘Turbo’ can almost be recognised as a brand of its own – and represents so much more. More than just a car part or just a car, Turbo inspires devotion and emotion

Silver Porsche 930 Turbo Slantnose parked

What is the Porsche 930 Turbo Slantnose?

The story of the rare 930 Turbo Slantnose – inspired by the 935 racecar and crafted by engineers from Porsche – that’s now highly sought after

The story behind the Porsche 911 Turbo 50 Years anniversary model

First launched in 1974, the 911 Turbo has become a Porsche icon. Now, a new anniversary model has been created to celebrate its 50th birthday. Find out what it’s all about

The legend of the Porsche 959

The 959 was a car bursting with innovative technology that rewrote the rulebooks. A car capable of a top speed of just shy of 320km/h. In 1986. This is the tale of a bona fide legend

TAG Heuer Porsche Formula E 99X Electric cars on track

What is Formula E and how fast are the cars?

Formula E has a growing reputation for being one of motorsport’s most entertaining series. With Porsche entering works and customer teams in the all-electric championship, find out all about its hi-tech racecars

Sport Classic Grey Porsche Taycan with PIONΞERS CIRCLE decal

Wrapping a Porsche to celebrate the PIONΞERS CIRCLE NFT community

Christian Dindorf, an ambassador for Porsche PIONΞERS CIRCLE, tells us about his specially wrapped Taycan Sport Turismo

Porsche 917/20 in Pink Pig livery at Le Mans

What is the Porsche Pink Pig?

The Pink Pig racing livery started life as a bit of an in-joke – but the car itself was a serious competitor. Today, it lives on in Le Mans-winning cars and even a kitesurf sail design

Man in roll neck jumper sat in black leather chair

Porsche designer Michael Mauer configures his dream Porsche

With the Porsche Car Configurator, you can personalise a Porsche to your desired specifications. Michael Mauer, Vice President Style Porsche, inspires you with his perfect Taycan build

Porsche eBike leaning against brick wall next to Porsche Taycan

Everything you need to know about the Porsche eBike range

We answer the important questions about the Porsche eBike range – including what colours you can choose, how far can you cycle using the battery and how to look after them

Porsche facing three roads, each leading to a different digital world

How to buy a Porsche NFT

The journey begins. Join Porsche as it enters into the world of NFTs and Web3. Taking dreams to the next level, the bold project that’s dedicated to co-creation and community will blend together physical and digital worlds

Everything you ever wanted to know about the Porsche 944

With its pop-up headlights, exciting curves and hatchback design, the Porsche 944 made headlines in the 1980s and is now a highly attractive entry into classic Porsche ownership

Hip rooftop bar decorated with garlands of white lightbulbs

Visiting the future on a road trip through Tel Aviv

In smart mobility and cyber security, Israel is one of the countries leading the charge. And, in Tel Aviv, you’ll find a gregarious city that combines it with having plenty of fun

Porsche 911 Dakar driving across rugged terrain

8 legendary Porsche 4x4 cars

When asked to name an off-road Porsche, most people will say the Cayenne – but the company has experience making 4x4 vehicles for decades. Here’s eight standouts from 75 years of Porsche in 2023

Orange Porsche, black grill peeling off onto floor

How to create a Porsche NFT

Blending together physical and virtual worlds, the Porsche Web3 journey began with an innovative NFT collection dedicated to co-creation and community. Meet the masterminds behind this groundbreaking project

Close-up of gold Porsche 911 numbers on car dashboard

Porsche numbers explained

From the launch of is first-ever sportscar in 1948, numbers have been important to Porsche. From landmark years to the names of models, record-breaking lap times and more, here are some of the most notable ones

Two men in vintage Porsche hybrid car and Cayenne S Hybrid

Gamechanger: when was the first electric Porsche car made?

Hybrid and all-electric cars may feel like a thoroughly modern mobility solution, but the man who founded Porsche was designing battery-powered cars at the turn of the 20th Century

Porsche Cayenne with Android Auto in central touchscreen display

What is Android Auto and can you get it in a Porsche?

Android Auto allows you to access all the functions of a compatible smartphone via your Porsche infotainment display, helping you to stay safe and connected on every journey

A brief history of the Porsche 911

It’s a big year for the 911 – in 2023, it’s 60 years old. Dive into our guide on a sportscar that continues to define pure driving enjoyment

Dashboard of Porsche Cayenne with Apple CarPlay on centre display

Can you get Apple CarPlay in a Porsche?

No matter where you are, Apple CarPlay allows you to access your iPhone applications through your Porsche touchscreen, making it easier and safer to stay connected when you’re on the road

Man standing in front of a vintage yellow Porsche 911

My perfect Porsche: creating the ultimate 911 Turbo S

The creative chief behind the cult Instagram channel talks through his dream car build using the Porsche Car Configurator

View of line of Porsche 911 sportscars and rear wings

The greatest Porsche spoilers and rear wings

Spoiler alert: Porsche rear wings add much more than just drama – their many innovative designs have helped to boost the performance of Porsche cars on both road and track. Discover some of the all-time greats

Porsche 911 Classic Club Coupe in dark, industrial warehouse

Creating custom Porsche cars with the Sonderwunsch (special request) programme

You dream it. They build it. The Porsche Sonderwunsch (special request) arm of the Porsche Exclusive Manufaktur and Porsche Classic departments take personalisation to the highest level. Almost anything is possible when it comes to creating a custom Porsche

Rear three-quarters view of Porsche 918 on a racetrack

How much is a Porsche 918 Spyder?

Porsche has made many outstanding sportscars – but few, if any, can match, this hybrid-powered supercar. With its lightweight construction, innovative power unit and mind-blowing performance, it left the world reaching for superlatives. We explore its history and legacy

7 of the most significant Porsche RS cars

Just two letters, but so much meaning. Let’s take a look at the most significant RS cars Porsche has ever produced

Is the Porsche 917 the greatest racing car of all time?

From securing Porsche its debut Le Mans win to incredible speed records and North American victories, this is the story of the 917. One that conquered the world, made history and been an inspiration for Porsche motorsport ever since – including today’s Porsche 963 race car

White with red Porsche 911 Carrera RS 2.7 with ducktail

What is the Porsche 911 ducktail?

Fifty years ago, a new, lightweight 911 with a unique aerodynamic rear wing was unleashed. It was a decision that would determine how many of the fastest Porsche sportscars would look to this day. This is the story of the Porsche 911 ducktail

Orange classic Porsche on Swiss Alpine road, mountains in background

Planning a road trip: what is ROADS by Porsche?

ROADS is a free app that’s home to the ultimate online community for those that love road trips. Unite with other passionate drivers as you uncover – and drive – the finest scenic routes in the world

1967 Porsche 911 S 2.0 Coupe beside aeroplane

What are Porsche Fuchs wheels?

In 1965, a brand-new wheel was presented for the 911 S, the sportiest version of the soon-to-be iconic car. The five-spoke design would eventually achieve legendary status of its own – and to this day remains one of the go-to wheels for classic Porsche 911 owners everywhere

Porsche 911 Carrera 3.2 4x4 Paris Dakar (953) on course

The story of how a Porsche 911 won the 1984 Paris-Dakar rally

For its new 911 Dakar, Porsche was inspired by a car that nearly four decades ago shocked motorsport by winning the world’s greatest long-distance off-road event. We pay tribute to a truly remarkable vehicle

Red, white and black Porsche 963 racecar driving Goodwood Hillclimb

What is the Porsche 963 racecar?

The Porsche 963 is what racecars dream to be when they grow up. Making its race debut at the 24 Hours of Daytona, the 2023 motorsport season welcomes a new star of the track

Restored Porsche 911 S 2.4 Targa parked outside modern house

How Porsche Classic restored a 50-year-old 911 Targa

Signed by F.A. Porsche, finished in his preferred colour of black, and two years in the making, this unique restoration project pays homage to the 50th anniversary of Porsche Design

Porsche 956 speeding along racetrack, background blurred

How the Porsche 956 became an endurance racing legend

From Nürburgring records to Le Mans victory, the 956 dominated the racing world for more than a decade. This is the story of how engineering innovation way ahead of its time helped create one of the world’s most successful racing cars

Grand Prix White and Green Porsche 911 Carrera RS 2.7

The remarkable story of the Porsche 911 Carrera RS 2.7

The ducktail spoiler. Those iconic wide wheel arches. The debut of the Carrera nameplate. Germany’s fastest production car. Fifty years ago, a genre-defining Porsche legend was born in the shape of the Carrera RS 2.7

Off-road Porsche 911 driving along rocky terrain, snow-capped volcano behind

The Porsche 911 that climbed a volcano

Learning by exploring – at high altitude. Driving a Porsche 911 converted for extreme off-road use to its limits, this is the story of how one intrepid crew reached new heights for a car, with endurance racer and adventurer Romain Dumas as their expedition leader

Woman looks at computer showing Porsche Car Configurator

My perfect Porsche: an elegant 911 GT3 Touring

When it comes to colour and materials, Daniela Milošević spends her days devising what the Porsche cars of the future will look like. Here's what happened when she configured her dream Porsche

7 things you might not know about the Porsche Cayenne

Two decades ago, Porsche stunned the world with its first-ever SUV. Let’s look back at the fascinating stories behind this gamechanging car

Woman with classic Porsche 911 Targa in a workshop

What is the best engine oil for my classic Porsche?

Prevention is always better than a cure – and that’s certainly true when it comes to looking after your engine. Choose the right engine oil for your classic Porsche car and it’ll help prolong its lifespan for more happy motoring

What is 3D printing and how is it changing our world?

With a mission to the moon on the near horizon, we look at how rapid advancements in 3D printing is helping change the course of history both today and beyond

Boston: aiming for the neutral zone

Lower air pollution, safer streets, higher productivity. The US city of Boston is aiming to achieve all of these by 2050 with the help of electric vehicles

From capital of art to capital of Artificial Intelligence

Amsterdam, the city of bikes, boats and laid-back bars, is blooming. Here’s how an open-minded, pioneering spirit has led to it becoming a leading light in the development of AI

Porsche 911 with rust-like patina on its bodywork

Porsche unveils Patina Paint To Sample

Patina – the way a vehicle’s paintwork ages – is huge in classic car circles. Now, a hi-tech Porsche innovation means that new car owners can achieve it too

Side view of Porsche 911 GT3 RS on starting grid

8 things you need to know about the new Porsche 911 GT3 RS

Lighter than before and featuring increased downforce, the performance of the new 911 GT3 RS has been raised to levels that make it an aerodynamic wonder

Side view of yellow Porsche with sun hitting off windscreen

How I found my air-cooled classic Porsche 911

Stuck in traffic one day, Sydney-based creative director, Thomas Walk, spotted the tell-tale shape of his favourite car. It set in motion a chain of events that involved restoring a beautiful classic 911, embarking on a special road trip, and proposing to his partner

Rear view of Porsche 718 Cayman GT4 RS driving in a tunnel

7 things you need to know about the Porsche 718 Cayman GT4 RS

This is the 718 Cayman GT4 RS – the fastest street-legal Cayman that Porsche has ever produced. Let’s dive into the details of this spectacular sportscar

2022 24 Hours of Le Mans Porsche 911 RSR racecar

12 things you need to know about Porsche RSR

The Porsche 911 RSR racecar has just grabbed a stunning victory in its last-ever outing in the GTE-Pro class category at the 24 Hours of Le Mans. Nearly 50 years after the debut of the first ever Porsche RSR racecar, we pay tribute to the RSR with a dozen roaring facts

Blue Porsche Vision GT concept car on the streets

Five Porsche concept cars you might not have heard of

The new Porsche Vision GT is, perhaps, one of the brand’s best-known concept cars, but here are five you might not be so familiar with

Two assembly workers work on a Taycan a Porsche Zuffenhausen

Where are Porsche cars made?

From Zuffenhausen to Malaysia, we dive into the wide world of Porsche to find out which production car is made where, taking in plenty of automotive history along the way

A man ordering parts from the Porsche ORIGINALE catalogue

Why genuine classic car parts from Porsche matter: an expert’s guide

Care for your classic Porsche? This is why it’s important you use genuine parts

Red and white Porsche prototype racecar on track

What is the Porsche Mission R?

Mission R is a new, all-electric concept racecar. But what mission is it trying to accomplish? In this case, the clue is in the name. ‘R’ is for racing. And the Mission R is here to set out Porsche’s vision for the future of customer motorsport

Colour samples lined up at Porsche Exclusive Manufaktur’s paint shop

A Porsche innovation powered by your imagination

With Paint To Sample, personalising how your car looks reaches new heights. We find out how Porsche achieves the colour of your dreams

Birds-eye view of Tel Aviv showing buildings

The hi-tech city digital start-ups creating Porsche cars of the future

In Tel Aviv, start-up scouts and Porsche are seeking the people and ideas driving our mobility of the future

En route to the new reality

We head to the spiritual home of Augmented and Virtual Reality in California’s Silicon Valley, drinking in the beauty of Highway 1 on the way