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Porsche - Sponsorship that works

Sponsorship that works

Sponsors of drivers and teams connect their brands to the Porsche marque and use the championship as a communication platform for both business to consumer and business to business activities.

There is now so much awareness and excitement surrounding the championship that there are more sponsors than ever before. In addition to the huge brand exposure sponsors achieve, it provides ample opportunity and scope for use in sponsors’ wider marketing communications.

Sponsorship activities include but are not limited to: PR, customer communications, product placement, race weekend hospitality, display cars for events and business to business networking.

For the first time we are able to quantify the value of sponsoring a driver or team in the Porsche Carrera Cup GB. It is estimated that sponsorship is worth £250,000 in PR coverage and £200,000 in TV coverage.

You can find further details on our exposure figures in our Porsche Carrera Cup GB 2017 book:

Download Porsche Carrera Cup GB 2017 book (PDF; 4.8 MB)

Porsche Sponsorship that works - About Porsche Carrera Cup GB

About Porsche Carrera Cup GB

Porsche Sponsorship that works - Fastest One-Make Championship in Great Britain

Fastest One-Make Championship in Great Britain

Porsche Sponsorship that works - The Porsche Motorsport Pyramid

The Porsche Motorsport Pyramid

Porsche Sponsorship that works - Meet the Team behind the Championship

Meet the Team behind the Championship

Porsche Sponsorship that works - Incredible Prize Money

Incredible Prize Money

Porsche Sponsorship that works - Regulations and Registration

Regulations and Registration

Porsche Sponsorship that works - Championship Class and Points Structure

Championship Class and Points Structure

Porsche Sponsorship that works - World Class Championship Calendar

World Class Championship Calendar

Porsche Sponsorship that works - Rookie Class

Rookie Class

Porsche Sponsorship that works - Porsche Carrera Cup GB Junior

Porsche Carrera Cup GB Junior

Porsche Sponsorship that works - Sponsorship that works

Sponsorship that works

Porsche Sponsorship that works - Hospitality

Hospitality

Porsche Sponsorship that works - Driver Well-Being

Driver Well-Being