Sponsors of drivers and teams connect their brands to the
There is now so much awareness and excitement surrounding the championship that there are more sponsors than ever before. In addition to the huge brand exposure sponsors achieve, it provides ample opportunity and scope for use in sponsors’ wider marketing communications.
Sponsorship activities include but are not limited to: PR, customer communications, product placement, race weekend hospitality, display cars for events and business to business networking.
For the first time we are able to quantify the value of sponsoring a driver or team in the
You can find further details on our exposure figures in our
* The latest
Consumption figures were obtained on the basis of standard equipment. Special equipment may affect consumption and performance.