2. Relevant data categories
The measures within the scope of customer and prospect care at Porsche serve to ensure the provision of support and information that is tailored to your interests. They include personal information such as name, postal address, email address or telephone number, but also other information about you that is generated in the course of our interaction with you. Below you will find an overview of the data categories that are relevant in connection with our interaction with you as a customer or prospect and which accordingly also form the basis of customer and prospect care. Please note that this data may not be collected directly through the use of the digital offers and the digital service infrastructure. However, they can be part of the joint customer and prospect service under the Porsche brand, as explained in more detail under section 3.
Data related to My Porsche and Porsche Connect services
Data from the Porsche ID user account such as login information, contact details, billing and possibly location data (e.g. individual call records of charging processes)
Identification information (e.g., vehicle identification number, device and system IDs)
Authorization information, whether the vehicle/device is activated for the respective service
Data in connection with pre-contractual services and activities (e.g. vehicle configuration)
Contact and identification data
Contract data
Vehicle and vehicle usage data
Creditworthiness and bank data
Data on personal/professional circumstances
Voluntary information about the individual case
Data in connection with purchase/vehicle contracts
Contact and identification data
Contract data
Financing, rental, leasing and insurance data
Vehicle and vehicle usage data
Creditworthiness and bank data
Data on personal/professional circumstances
Voluntary information about the individual case
Data in connection with parts/accessories sales/Porsche Lifestyle/Porsche Design/Porsche Tequipement/Porsche Classic
Contact and identification data
Contract data
Vehicle and vehicle usage data
Creditworthiness and bank data
Data on personal/professional circumstances
Voluntary information about the individual case
Data in connection with workshop/repair orders
Contact and identification data
Contract data
Vehicle and vehicle usage data
Vehicle analysis and condition data
Vehicle history / maintenance and repair
Creditworthiness and bank data
Data on personal/professional circumstances
Voluntary information about the individual case
Data in connection with events and activities
Contact and identification data
Data on personal/professional circumstances
Voluntary information about the individual case
3. Joint customer and prospect care at Porsche
The measures within the scope of customer and prospect care (in particular service and support, implementation of legal requirements, needs analyses, individual customer care via the desired communication channels) are carried out by the above-mentioned companies. By using a central platform, we avoid situations where information about your products, contact data and interests would not be available for your respective Porsche contact and where you would therefore have to be referred to another company. By exchanging and verifying data, we ensure that you receive the best possible service and advice. It goes without saying that only the companies involved that actually need access to your data for operational purposes have such access.
Joint customer and prospect care can lead to joint control in certain cases. For this reason, the companies involved have set out in an agreement pursuant to Article 26 GDPR how the respective tasks and responsibilities for processing personal data are structured and who fulfills which data protection obligations. In particular, it was determined how an appropriate level of security can be achieved and how data subject rights and data protection information obligations can be guaranteed. Porsche Sales & Marketplace GmbH (Porscheplatz 1, 70435 Stuttgart, https://www.porsche.com/germany/privacy/contact/) is available to you as a central contact in addition to the other companies involved, especially in connection with digital offerings and the digital service infrastructure
4. Individual customer and prospect care
Insofar as you have given your voluntary consent to individual customer and prospect care, contact data, support and contract data (e.g. on purchases, leasing or financing), service information as well as data on interests, vehicles and services or products used will be used by the companies involved in joint customer and prospect care to send you personally tailored information and offers on Porsche vehicles, services and other products, invitations to events and surveys on satisfaction and expectations via the desired communication channels and to create an individual customer profile.
The specific data used for this purpose depends on the information collected on the basis of orders and consultations or provided by you (e.g. as part of your activities under your Porsche ID at My Porsche or in the consultation at the Porsche Centre). The data may also originate from orders or purchases that are processed in cooperation with partners (e.g. insurance companies) and from which we then receive the information, if applicable. Insofar as corresponding permissions have been granted, other data sources may also be included. This may be data from the vehicle (e.g. on your driving behavior) or on the use of digital media (e.g. on website use). You will receive more detailed information on the merging of data when being asked for the corresponding permission.
In order to offer an inspiring brand and customer care experience with Porsche and to make communication and interaction as personal and relevant as possible, the aforementioned data is used for needs analyses and customer segmentation. On this basis, for example, affinities, preferences and potentials can be determined by the companies involved as part of individual customer and prospect care. Examples of such measures for individualization are classification numbers on your likely product interests and on your satisfaction. The corresponding information and analysis results are stored in your customer profile and are then available for the individual configuration of customer and prospect care. The personal analysis and individual allocation in a customer profile will only take place if you have given your voluntary consent to individual customer and prospect care. Individual customer and prospect care without these measures for optimization and personalization is not offered.
Without your consent, we will only use the aforementioned data in the context of customer and prospect care to carry out general evaluations based on the aggregated data of customers and prospects in order to optimize our offers and systems and align them with overarching interests. Please note that your data may also be evaluated beyond the scope of customer and prospect support; this will then be done on the basis of your specific consent or another legal basis.
When we send emails for individual customer and prospect care, we may use market standard technologies such as tracking pixels or click-through links. This allows us to analyze which or how many emails are delivered, rejected and/or opened. The latter is particularly done by means of tracking pixels. Measuring the opening rate of our emails by means of tracking pixels is not fully possible if you have deactivated the display of images in your email program. In this case, the email will not be displayed to you in full. However, it is still possible for us to track whether an email has been opened if you click on text or graphic links in the email. By using click-through links, we can analyze which links in our emails are clicked on and deduce what interest there is in certain topics. When clicking on the corresponding link, you are guided through our separate analysis server before calling up the target page. Based on the results of the analysis, we can make emails more relevant in the context of individual customer and prospect care, send them in a more targeted manner or prevent them from being sent. The sending of emails and the evaluation of their use will only take place if you have given your voluntary consent to individual customer and prospect care. Individual customer and prospect care without the described evaluation for optimization is not offered.
5. Data subject rights
Finally, we would like to inform you about your rights under data protection law.
Right to access: You have the right to receive information about your personal data stored by us.
Right to rectification and erasure: You can demand that we correct incorrect data and, if the legal requirements are met, delete your data.
Restriction of processing: You can demand that we restrict the processing of your data, provided that the legal requirements are met.
Data portability: If you have provided us with data on the basis of a contract or consent, you may, if the legal requirements are met, demand that the data you have provided us with are handed over in a structured, common and machine-readable format or that we transfer it to another controller.
Objection: You have the right to object at any time to data processing by us based on the safeguarding of legitimate interests for reasons arising from your particular situation. If you make use of your right to object, we will stop processing the data unless we can prove compelling reasons for further processing worthy of protection which outweigh your rights and interests.
Objection to direct marketing: If we process your personal data for the purpose of direct marketing, you have the right to object to our processing of your data for this purpose at any time. If you exercise your right to object, we will stop processing your data for this purpose.
Revocation of consent: If you have given us your consent to process your personal data, you can revoke it at any time with effect for the future. The legality of the processing of your data until revocation remains unaffected.
Right to lodge a complaint with a supervisory authority: You can also lodge a complaint with the competent supervisory authority if you believe that the processing of your data violates applicable law. You can contact the supervisory authority responsible for your place of residence or your country or the supervisory authority responsible for us.
Your contact with us and the exercise of your rights: Furthermore, you can contact us free of charge if you have any questions about the processing of your personal data and your rights as a data subject. Please contact the contact details of the respective companies mentioned above. The central point of contact for consent, revocation and queries about the declaration of consent to individual customer and prospect care is Porsche Sales & Marketplace GmbH (Porscheplatz 1, 70435 Stuttgart – a short message by post or via the contact form https://www.porsche.com/germany/privacy/contact/ is sufficient. Please make sure that we are able to uniquely identify you. When revoking your consent, you can alternatively choose the contact method you used when giving your consent.
