Porsche Design Stories Discover stories of iconic Porsche design. Experience design that's classic and contemporary, timeless and forward-thinking.
Classic Porsche 911 behind Porsche Pepita Edition by Vitra chairs
What is the Porsche Pepita Edition by Vitra? Vitra for Porsche. Two brands passionate about design, craftsmanship and innovation – and now bringing a new dimension to classic designs Read more
Close-up of Porsche Pepita fabric on car seat
The story of the famous Porsche Pepita fabric It’s not just a celebrated Porsche design classic, it’s also one of the most famous patterns in the automotive world, with many decades of history. This is the story of the legendary Pepita fabric Read more
New Porsche crest 2023
The history of the Porsche logo and crest The Porsche logo is one of the world’s most recognisable brand identities. But did you know that the striking coat of arms first adorned a Porsche in 1952? This is its story Read more
Colour pencil design sketch of rear view of Porsche Boxster
It started with a sketch When Grant Larson first put pen to paper on the Porsche Boxster, he couldn’t have envisaged the impact it would have. Here, he and Porsche designers past and present tell the story of a car that 25 years ago set the company on a glorious new adventure Read more
Man in multicoloured jacket sits in front of multicoloured Porsche
How Sean Wotherspoon designed a Porsche Taycan art car The designer on how he translated his instantly recognisable footwear design to a fully electric Porsche to create a multicoloured masterpiece – his Taycan 4 Cross Turismo art car Read more
Porsche 911 RSR in pits at 8 Hours of Bahrain
Andy Werner’s guide to racecar livery design Discover how one man went from designing online virtual motorsport designs for fun to becoming one of the most in-demand livery and helmet designers, including Porsche Le Mans cars and racing helmets for many well-known names Read more
Kitesurfer on Alaskan waters, snowy mountains in background
How Duotone designed a Porsche-inspired kite Drawing upon the iconic shape of Porsche sportscars and reflecting them in the design of a new kite, Duotone creative director, Florian Panther, explains how a dream collaboration resulted in a very special piece of kitesurfing equipment Read more
Pastel colour-blocked electric Porsche art car inside white studio
The greatest ever Porsche art cars From a psychedelic rock star 356 to a beautifully fragrant Taycan, we’ve gathered together the finest Porsche art cars from across the years in order to pay homage to the talented creatives that made them a tangible reality Read more
The Porsche 911 turbo from Cyberpunk 2077
Porsche design and Cyberpunk 2077: turbo unlocked How the Porsche 911 Turbo became the name of the game for one of the world’s most hyped releases Read more
Artist Vexx sitting next to Porsche painted with colourful cartoons
How artist Vexx painted the Porsche Vision Gran Turismo The exciting artist Vexx hand-painted the Porsche Vision GT live at the Gamescom gaming convention in his signature style. Now, this very special art car is available to digitally race in Gran Turismo 7 Read more
911 S 2.4 Targa and 911 Porsche Design 50th Anniversary Edition
7 Porsche Design products that stunned the world What is Porsche Design? Explore seven of the brand's standout products – spanning custom-built watches to real estate – from half a century of design magic Read more
Aerial image Porsche Taycan car surrounded by trees headlights on
The highest form of art Drones are now being deployed on an ever-growing range of tasks. For Yura Borschev, they are an incredibly creative tool – one that is quite literally changing our perspective on life Read more
Exploring the intersection between cars and art Creative director of the new Type 7 book, Thomas Walk, believes that you’ll find the same qualities that attract you to a Porsche in beautiful art, photography and buildings Read more
Design and light in concert In the land of fire and ice, a colourful concert hall has found itself fast-tracked to landmark status Read more
Building la dolce vita Built from the ruins of an abandoned Tuscan village, the hilltop Monteverdi hotel is unique – a place where history and modernity fuse Read more
Glittering prizes Innovative Czech crystal manufacturer Preciosa, glass designer Rony Plesl, and Porsche share philosophies – attention to detail and creativity with passion Read more
Six blue and red Porsche illustrations on light blue background
10 Porsche artists to watch These skilled artists and illustrators use their passion for Porsche to create wondrous works of automotive art from the surreal to pop art, photorealistic to traditional Read more
Guards Red car in front of building
8 of the most iconic Porsche car colours From Guards Red to Racing Yellow, Irish Green to Miami Blue, journey to the end of the rainbow to find out about famed Porsche exterior colours Read more
Designer sprays racing helmet with airbrush paint
The Porsche guide to motorsport’s most iconic racing helmets Every bit as much as racing style and personality, the helmet designs of motorsport’s top drivers become their signatures. Find out the stories behind a selection of the greatest racing helmets in history Read more
Metal RIMOWA suitcase with Porsche badging leaning on 911
The exclusive 911-inspired suitcase by RIMOWA and Porsche Two brands with a shared heritage, RIMOWA and Porsche have joined together on a limited-edition suitcase that reflects their commitment to technical innovation, high performance and functional yet beautiful design Read more
Rear view of the Porsche Vision Gran Turismo concept car
How to design a Porsche concept car You dream it. You drive it. The design minds behind the exclusive in-game Porsche explain the process of creating the CGI wonder that became a full-sized model Read more
Artist marks reflective lines on white 964 Porsche with tape
How I created a Porsche art car From art cars to art walls, the world is Hanna Schönwald’s canvas. Discover what inspires the industrial designer and artist to use classic cars like a Porsche 911 (964) as her mediums Read more
CGI Porsche 996 with swan head floating on water
Porsche art: 10 trailblazing digital artists From vibrant cars bursting with colours to the humorous and surreal, we showcase the new breed of exciting digital Porsche artists and their incredible artwork Read more
Racetrack designer Hermann Tilke at work in his office
Hermann Tilke: how to design a racetrack Over 40 years, Hermann Tilke has designed many of today’s great F1 circuits as well as six Porsche Experience Centre tracks. He tells us that it's about combining landscape and physics, digital tech and humancentric engineering Read more
Olivier Rousteing x Porsche: Drive Defined Driven by an insatiable desire to succeed, Olivier Rousteing defied the odds to climb to the top in fashion at an incredibly young age. Read more
View of the Shanghai Tower skyscraper’s roof
Road trips in China: the Shanghai Tower signals a green future As the country make leaps towards constructing a sustainable future, the Porsche Travel Experience takes a road trip in China to see its impressive new landmark – the Shanghai Tower Read more
Exposed concrete building with bright, expressive modern wall art
Iconic planned city at the heart of an Indian travel experience Chandigarh is an architectural trailblazer and ideal candidate for future Porsche Travel Experience trips. Find out more about India's ‘City Beautiful’ Read more
People gathered around a redesigned green Porsche 968
Timeless car design: L’Art de L’Automobile x Porsche Taking inspiration from the past, informed by the world today and with a bold vision for the future, Arthur Kar presents a lesson in evocative, timeless car design with the Porsche 968 L’ART Read more
visionary-20design-20from-20the-20new-20south-20africa
Visionary design from the new South Africa There are few destinations that are quite as visually and culturally exciting as South Africa. It’s in the middle of forging a progressive and exciting new identity, particularly in the field of fashion design Read more
Making waves: the boat inspired by timeless Porsche design The definition of timeless design is one that endures, decade after decade. In the case of one Porsche model, it led one Greek boat maker to build a head-turning, sea-faring homage to the iconic 356 Read more
Ornamental Conifer: turning Porsche into art Nico Sclater's typography adorns everything from jackets to crockery. But when it comes to incredible canvases to paint on, nothing beats the beauty of a Porsche. Read more