Porsche Design Stories

The history of the Porsche logo and crest

The Porsche logo is one of the world’s most recognisable brand identities. But did you know that the striking coat of arms first adorned a Porsche in 1952? This is the story of where it all began

Man in multicoloured jacket sits in front of multicoloured Porsche

How Sean Wotherspoon designed a Porsche Taycan art car

The designer on how he translated his instantly recognisable footwear design to a fully electric Porsche to create a multicoloured masterpiece – his Taycan 4 Cross Turismo art car

Porsche 911 RSR in pits at 8 Hours of Bahrain

Andy Werner’s guide to racecar livery design

Discover how one man went from designing online virtual motorsport designs for fun to becoming one of the most in-demand livery and helmet designers, including Porsche Le Mans cars and racing helmets for many well-known names

Kitesurfer on Alaskan waters, snowy mountains in background

How Duotone designed a Porsche-inspired kite

Drawing upon the iconic shape of Porsche sportscars and reflecting them in the design of a new kite, Duotone creative director, Florian Panther, explains how a dream collaboration resulted in a very special piece of kitesurfing equipment

Pastel colour-blocked electric Porsche art car inside white studio

The greatest ever Porsche art cars

From a psychedelic rock star 356 to a beautifully fragrant Taycan, we’ve gathered together the finest Porsche art cars from across the years in order to pay homage to the talented creatives that made them a tangible reality

Artist Vexx sitting next to Porsche painted with colourful cartoons

How artist Vexx painted the Porsche Vision Gran Turismo

The exciting artist Vexx hand-painted the Porsche Vision GT live at the Gamescom gaming convention in his signature style. Now, this very special art car is available to digitally race in Gran Turismo 7

Colour pencil design sketch of rear view of Porsche Boxster

It started with a sketch

When Grant Larson first put pen to paper on the Porsche Boxster, he couldn’t have envisaged the impact it would have. Here, he and Porsche designers past and present tell the story of a car that 25 years ago set the company on a glorious new adventure

Aerial image Porsche Taycan car surrounded by trees headlights on

The highest form of art

Drones are now being deployed on an ever-growing range of tasks. For Yura Borschev, they are an incredibly creative tool – one that is quite literally changing our perspective on life

Exploring the intersection between cars and art

Creative director of the new Type 7 book, Thomas Walk, believes that you’ll find the same qualities that attract you to a Porsche in beautiful art, photography and buildings

Building la dolce vita

Built from the ruins of an abandoned Tuscan village, the hilltop Monteverdi hotel is unique – a place where history and modernity fuse

Design and light in concert

In the land of fire and ice, a colourful concert hall has found itself fast-tracked to landmark status

Glittering prizes

Innovative Czech crystal manufacturer Preciosa, glass designer Rony Plesl, and Porsche share philosophies – attention to detail and creativity with passion

Six blue and red Porsche illustrations on light blue background

10 Porsche artists to watch

These skilled artists and illustrators use their passion for Porsche to create wondrous works of automotive art from the surreal to pop art, photorealistic to traditional

Guards Red and Racing Yellow Porsche cars in front of building

8 of the most iconic Porsche car colours

From Guards Red to Racing Yellow, Irish Green to Miami Blue, journey to the end of the rainbow to find out about famed Porsche exterior colours

Designer sprays racing helmet with airbrush paint

The Porsche guide to motorsport’s most iconic racing helmets

Every bit as much as racing style and personality, the helmet designs of motorsport’s top drivers become their signatures. Find out the stories behind a selection of the greatest racing helmets in history

Metal RIMOWA suitcase with Porsche badging leaning on 911

The exclusive 911-inspired suitcase by RIMOWA and Porsche

Two brands with a shared heritage, RIMOWA and Porsche have joined together on a limited-edition suitcase that reflects their commitment to technical innovation, high performance and functional yet beautiful design

911 S 2.4 Targa and 911 Porsche Design 50th Anniversary Edition

7 Porsche Design products that stunned the world

What is Porsche Design? Explore seven of the brand's standout products – spanning custom-built watches to real estate – from half a century of design magic

Rear view of the Porsche Vision Gran Turismo concept car

How to design a Porsche concept car

You dream it. You drive it. The design minds behind the exclusive in-game Porsche explain the process of creating the CGI wonder that became a full-sized model

Artist marks reflective lines on white 964 Porsche with tape

How I created a Porsche art car

From art cars to art walls, the world is Hanna Schönwald’s canvas. Discover what inspires the industrial designer and artist to use classic cars like a Porsche 911 (964) as her mediums

CGI Porsche 996 with swan head floating on water

Porsche art: 10 trailblazing digital artists

From vibrant cars bursting with colours to the humorous and surreal, we showcase the new breed of exciting digital Porsche artists and their incredible artwork

Racetrack designer Hermann Tilke at work in his office

Hermann Tilke: how to design a racetrack

Over 40 years, Hermann Tilke has designed many of today’s great F1 circuits as well as six Porsche Experience Centre tracks. He tells us that it's about combining landscape and physics, digital tech and humancentric engineering

View of the Shanghai Tower skyscraper’s roof

Road trips in China: the Shanghai Tower signals a green future

As the country make leaps towards constructing a sustainable future, the Porsche Travel Experience takes a road trip in China to see its impressive new landmark – the Shanghai Tower

Olivier Rousteing x Porsche: Drive Defined

Driven by an insatiable desire to succeed, Olivier Rousteing defied the odds to climb to the top in fashion at an incredibly young age.

Exposed concrete building with bright, expressive modern wall art behind

Iconic planned city at the heart of an Indian travel experience

Chandigarh is an architectural trailblazer and ideal candidate for future Porsche Travel Experience trips. Find out more about India's ‘City Beautiful’

People gathered around a redesigned green Porsche 968

Timeless car design: L’Art de L’Automobile x Porsche

Taking inspiration from the past, informed by the world today and with a bold vision for the future, Arthur Kar presents a lesson in evocative, timeless car design with the Porsche 968 L’ART

The Porsche 911 turbo from Cyberpunk 2077

Porsche design and Cyberpunk 2077: turbo unlocked

How the Porsche 911 Turbo became the name of the game for one of the world’s most hyped releases

Visionary design from the new South Africa

There are few destinations that are quite as visually and culturally exciting as South Africa. It’s in the middle of forging a progressive and exciting new identity, particularly in the field of fashion design

The boat inspired by timeless Porsche design

The definition of timeless design is one that endures, decade after decade. In the case of one Porsche model, it led one Greek boat maker to build a head-turning, sea-faring homage to the iconic 356

Ornamental Conifer: turning Porsche into art

Nico Sclater's typography adorns everything from jackets to crockery. But when it comes to incredible canvases to paint on, nothing beats the beauty of a Porsche.