Porsche owes no small debt of gratitude to its unique tradition that has helped turn the company into one of the most innovative and economically powerful car manufacturers in the world. This tradition is the fuel that drives future vehicles.

Our tradition is an honour and an obligation at the same time. This is why a new museum is currently being built at Porscheplatz in Zuffenhausen. In the new museum, our tradition will thrive more vividly than ever, for this is where the company will show itself at its best: strong and alive, with a heritage firmly rooted in the past and a pioneering mind firmly set on the future.

Even the extravagant construction sign shaped like a round sculpture and sitting right in the middle of Porscheplatz makes the onlooker wonder what the building will finally look like.