Regarding the new activities of Porsche, those in the field of sports mainly relate to the cooperation with the German Tennis Federation (DTB) in connection with the German women's national tennis team (Porsche Team Germany), as well as to broad promotion especially of youth sport in Baden-Württemberg and Saxony (10 clubs yearly) and the support of elite sports in view of the Olympic Games 2012 in London.
The highlights of the company's commitment to culture are on the one hand Porsche AG's premium partnership with the Gewandhaus Orchestra Leipzig, which had already officially commenced at the end of the fiscal year 2011, and, on the other hand, cooperation with the Stuttgart Ballet as of fiscal year 2012. Both these cultural institutions, which are located in the cities that are home to Porsche's two German production facilities, enjoy an excellent international reputation – just like Porsche. In line with the philosophy of partnership between premium players, everyone involved is likely to benefit from the respective partnership, not only at their German locations but also far beyond. After all, both the orchestra and the ballet will be special Porsche ambassadors throughout the world.
Porsche AG's already extensive promotion of education for children, young people and students focuses not only on kindling the enthusiasm of these groups for mathematics, engineering sciences, natural sciences and technology, but also on strengthening and supporting those from poorer backgrounds, in the spirit of equal opportunities. Porsche's aim is not only to train potential new employees for its own company, but also to generally ensure there are new employees who can take on tasks that serve the interests of society as a whole.
Furthermore, Porsche AG will strive to significantly expand cooperation with universities in the field of education and science – with the aim of winning qualified new employees for the future, and of making findings with practical relevance for its own product developments. One example of support for students is the high number of scholarship that Porsche AG is awarding at more than ten selected universities throughout Germany as of 2012 ("Deutschlandstipendien").
Another larger project concerning road safety education for children is planned to be implemented shortly, so that its official announcement can take place and the project can be launched.
For many years, Porsche has been known for undertaking a significant number of much smaller-scale sponsoring and support efforts, above all in the cities where the company has its two German production sites. These initiatives particularly benefit social, sporting and cultural institutions and projects.
As of 2012, the company's outstanding commitment in the social sphere will include a extensive and long-term initiative, in which the advisory service for children, adolescents and parents will playadecisiverole. It is envisaged to present this project to the public within this year.
Beyond this, Porsche is planning another significant commitment focused on social activities, which will also be presented to the public within 2012.
In future, Porsche will expand its focus on Corporate Social Responsibility not only in Germany, but also in other markets the company operates in.
Thus Porsche has begun to support the foundation "Un Techo Para Mi País" ("A Roof for My Country") in several Latin American countries and its engagement, to build a new, permanent home for the most vulnerable population and to integrate them into the community.In China, the program "Mobile Educational and Training Resource Units (METRU)" in collaboration with UNICEF will get now financial support from Porsche for several years, so that socially disadvantaged children and young people receive education trainings and a professional perspective.
In the future related projects within the meaning of CSR and sustainability should be supported in more and more other markets of Porsche around the world too.