Within Porsche's brand spirit lies a profound commitment to environmental protection and sustainable development. The Mamba Green Metallic color by Porsche embodies this promise, signifying more than just a car color; it represents a lifestyle. Much like Michael, who has a deep affection for this color, he practices green living through proactive environmental actions.
Michael Liu
From his days as a student, Michael has maintained a curious and open mindset, venturing into diverse fields. He's worked on productions with renowned directors, becoming the first Taiwanese artist to perform as a DJ in a five-star hotel. Subsequently, he joined a prominent foreign advertising agency, overseeing global integrated marketing. He became the creative director of MTV Taiwan, leading the Chinese music trend. During his tenure at a comprehensive television network, he successfully integrated entertainment elements into news broadcasting, pioneering new business models.
Just as Porsche's founder, Ferry Porsche, decided to build his sports car when he couldn't find the one he dreamed of, Michael's courageous spirit of dreaming and challenging aligns harmoniously with the Porsche brand. He passionately delved into film, music, and marketing. After realizing his dreams in image and music production, he transformed into the spokesperson and COO of a prominent Taiwanese corporation.
In the realm of green construction, when many did not comprehend or even contested the concept, Michael led his team to advance, honing and optimizing every detail, earning international top-level certifications ahead of the industry. Today, in the era of prominent green sustainability, they have advanced even further by contemplating human-centric healthy building concepts.
In his professional role, he guides his team in seeking methods to conserve energy and reduce carbon emissions, and he applies a people-centric approach to build a "vertical community" structure. In his daily journeys between two cities, he drives an all-electric sports car, enjoying the thrill of eco-friendly driving amidst the great outdoors, staunchly maintaining a zero-impact approach to the natural environment.
Dreams commence with action and determination, blossoming as they are progressively realized. Regarding the future, Michael sentimentally expresses a desire to return to simplicity, pursuing a purer life because life itself is a dream.
