The legacy of a big dream
Porsche is a brand of dreamers, and for that we thank our founder. His passion and belief in his dream changed the automotive world forever.
Back in 1948, Ferry Porsche presented his vision of a sports car to the world. The 356 ‘No 1’ Roadster wasn't just a passing fancy, but the final answer to a dream he never let go. It was a dream born the moment he realized he would never be able to find a car that matched his vision of what a sports car should be. What he created was nothing less than an instant icon in the automobile industry and a masterpiece of design and technical engineering.