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Archive 2010

Porsche announces record turnover

- Porsche sales rise around the world to deliver the highest annual turnover in company history
- Successful launch of new Cayenne and Panamera Gran Turismo underpin growth
- Customer reaction to 911 Turbo and Turbo S boost sales of the sports coupe

Porsche AG, Stuttgart, has again achieved outstanding results in the business year 2009/10 (July 31). According to the preliminary figures, with a growth of 17.9 percent to 7.79 billion euros, Porsche achieved the highest turnover in company history. Sales also rose by 8.8 percent to 81,850 (previous year: 75,238) vehicles.

Michael Macht, Chairman of the Porsche AG Board of Management, foresees a further dynamic company development: “The record turnover dramatically demonstrates that Porsche has regained its former strength. Porsche will also follow up the positive trend in the current business year.” Macht primarily bases this upon the Cayenne and Panamera, along with the 911 Speedster and the 911 Carrera GTS. Both of these new models will celebrate their world premiere at the Paris Motor Show this week.

In the previous business year 2009/10, the Panamera, which was introduced on the worldwide market in September 2009, achieved sales of 20,615 units. The highest-volume model line remained the Cayenne with 29,855 sold. Despite the model changeover in the series in spring 2010, the decline only amounted to 12.9 percent. The entirely new Cayenne, at Porsche Centres since May of this year, has already reached 11,618 units.

The sales of the 911 series were affected by the continuing difficult economic conditions facing the sports car market. In the business year 2009/10, according to preliminary figures, sales dropped by 27.4 percent to 19,663 units. It should be noted, however, that the model mix was improved. Total sales for the new 911 Turbo and the 911 Turbo S amounted to 4,055 units. Sales of the Boxster and Cayman together declined by 10.8 percent to 11,717 units. Of these, 6,865 were the Boxster roadster and 4,852 the Cayman.

The development of Porsche fared differently in the world's most important sales regions. Sales outside the core markets in Europe and North America grew significantly by 25.8 percent to 25,283 vehicles. The Chinese market alone accounted for 11,724 units, an increase by 47.5 percent from the same period of the previous year. In Europe, sales showed a slight increase by 1.4 percent to 30,948 units. Of these vehicles, 11,857 were sold in Germany, 3.5 percent less than in the previous year. In the North American market Porsche sold 23,705 vehicles, an increase of four per cent compared to the previous year. In the whole American market Porsche achieved sales of 25,619 units.

Production from the previous year amounted to a total of 89,123 vehicles, 16.1 percent more than in the same period of the previous year. In Leipzig, 32,215 units of the Cayenne series and 24,494 new Panamera vehicles rolled off the production lines. At the main plant in Stuttgart-Zuffenhausen, 20,159 vehicles of the 911 series were built, which was 27.4 percent fewer than in the previous year. The Boxster and Cayman reached a total of 12,255 units, a decline of 14.9 per cent.

The number of employees increased by the end of the business year by one per cent to 12,722. The overwhelming majority of these, 10,880, were domestic employees. 110 young people started apprenticeship training. In total, 340 trainees were thereby employed at Porsche.

At the same time, the announced change in Porsche AG top management will take place. Starting on October 1, the previous head of product planning, product management and model ranges for the VW Group and the Volkswagen brand, Matthias Müller, will become the Chairman of the Porsche AG Board of Management. Michael Macht will be joining the Volkswagen AG Board of Management, and he will have the functional responsibility for Group Production.