The new year started successfully for Porsche
Stuttgart. Porsche AG delivered a total of 12,061 new vehicles of the 911, Boxster/Cayman, Cayenne and Panamera model ranges to customers the world over in January 2013. With this, the sports car manufacturer realised an increase of 25.5 per cent in comparison to the same month of the previous year.
“The new year started very well for us,” says Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. “We have an attractive model range, so we have reason to be optimistic for 2013. Still, we continue to observe all markets attentively so as to be able to react quickly.”
The models were especially sought after in the United States: 3,358 customers (+31.7%) were delighted that their sports car was delivered to them. China, the second largest Porsche market, is where the sports car manufacturer achieved the greatest increase, with 38.1 per cent in comparison to January 2012. There were positive trends also in Europe: Thus Porsche was able to post two-digit growth rates for January in Southern Europe (Spain, Portugal, Italy) as well as in Belgium, Luxembourg, Sweden and Russia.
The Porsche model most in demand internationally in January 2013 was the Cayenne: 6,735 sporty SUVs were handed over to our customers all over the world. And in sync with the commencement of “50 years of 911,” Porsche boosted deliveries of the sports car icon by over 50 per cent, reaching 2,286 vehicles.