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The Porsche Principle

The Porsche Principle

Porsche is a company that is not afraid to tread its own path.

Porsche is a unique company with strong ideals. Our values and philosophies permeate through everything we do to ensure that we always remain true to our principles. We constantly meet our own high demands and have a definite idea about who we are and how we approach things. As a result, despite what others may be doing, we at Porsche actively seek to stretch boundaries and are committed to continual improvement.

It is thanks to our tireless dedication to quality that more than 70% of all Porsche cars ever built are still on the road today. Our vehicles are not only remarkable – they are also designed to last. This is because they meet our exacting standards in terms of quality and safety. The result: high performance meets outstanding everyday practicality. And breathtaking dynamics are coupled with exceptional occupant comfort and safety.

Based on the principle of achieving maximum output from minimum input, this race-inspired philosophy is integral to each and every one of our cars. We call it Porsche Intelligent Performance.