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Porsche invests in Swiss start-up WayRay Investment in future technology: Holographic augmented reality head-up display
Stuttgart/Zurich .
“The team at WayRay has unique technical expertise, with its employees having backgrounds in aerospace, hardware and software development. WayRay’s innovative ideas and products have proven to have enormous potential. We are convinced that by joining forces with WayRay we will in future be able to offer our customers solutions to the usual standard expected of
WayRay currently employs over 250 employees, with the Swiss company’s headquarters being located in Zurich. WayRay also has offices in Russia, China and the USA, with a production site in Germany planned for 2019. In comparison to conventional head-up displays on the market, WayRay offers a significantly smaller projection system which can be installed in any vehicle, regardless of the interior design. The technology is currently being tested for both drivers and passengers, thereby offering potential for new concepts in the context of highly automated driving.
“As a deep-tech company, we are committed to creating fundamental innovations that bring us far beyond holographic Augmented Reality displays and new interfaces. A growing number of projects with carmakers and strong investors like
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9/18/2018
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