Porsche Press Release Database
Current Press releases
Porsche enters a new digital agePorsche Cars Australia launches new website
The campaign of the
A uniform experience – The new
The online activities for launching the
This begins with the
The site is set up so it brings forward the emotional content, including increased use of video and interactive features. The page is visually dominated by image graphs and icons, to help give users concise, accurate and visually appealing information without the need to scroll through paragraphs of text.
One of the greatest features of the site is optimisation for all screen sizes and independent of devices – desktop, iPad and smartphone. No matter what device is being used to access the site, the content looks, presents, and reads in exactly the same way.
"The new porsche.com.au website is more than a facelift, it's an all-new layout and navigation, reflecting
“With the manufacturer's website now a primary research tool for buyers, as well as a source of information for fans, creating a positive, lasting impression and providing a contemporary and high quality user experience is a priority for
*First place in the MWES index (quality of content, navigation, appearance and data transfer speed) in the J.D. Power Manufacturer Website Evaluation Stud, 2013.
28/1/2014