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Porsche at the Techno Classica – April 2013

Porsche - 25. Techno Classica Essen 2013

Porsche at the Techno Classica – April 2013

The world's largest classic car show was held in Essen, Germany, between April 10th and 14th 2013. Porsche Classic was there with its extensive range of Classic Genuine Parts and the range of services provided by the Porsche Classic workshop for the restoration, maintenance and repair of classic Porsche vehicles.

With around 193,400 visitors, the numbers attending the 25th Techno Classica were even higher than last year’s already excellent figures.“We are extremely satisfied with the visitor numbers and discussions at the Techno Classica,” said Alexander Fabig, Head of Porsche Classic.“This is an opportunity for us to present our range of services to a highly motivated audience and to cultivate customer contacts.”

The highlight of the 600 m² exhibition stand was the 50th anniversary of the Porsche 911, the Sports Car icon from Zuffenhausen that has excited car enthusiasts all over the world for five decades.

Porsche Classic presented four 911 models to illustrate the broad scope of the 911's history.Two early coupés, one dating from 1964 that was undergoing restoration in the Porsche Classic workshop at the time of the event, and the other a 1965 example straight from the Porsche Museum, provided visitors with an insight into the technology of the first 911 models.The 911 Turbo Cabriolet concept car, which made its debut in September 1981 at the IAA in Frankfurt, was also on show in Essen.Porsche Exclusive & Tequipment presented the modern 911 range in the shape of the latest 911 Carrera S Cabriolet (type 991), which had been specially fitted out to demonstrate the broad range of customisation options.In addition, fans of the 911 predecessor - the 356 - did not leave Techno Classica disappointed, as Porsche Classic had a rare and fully restored 356 B T5 GS Carrera GT on show.

Of course, the Porsche Classic experts were once again on hand to provide visitors with insider tips on the proper maintenance and servicing of their historic vehicles, and to provide information about the availability of Genuine Parts for classic Porsche vehicles.

A further highlight again this year were the Classic spare parts and accessories presented on a high-bay shelving system.Porsche Classic is clearly stating that its commitment to the preservation of old Sports Car treasures has never been stronger.Such dedication was also evident in the run up to the fair, as the readers of Motor Klassik magazine awarded Porsche the “Best Brand Award” in the “Genuine Parts” category.A total of 35,000 Genuine Parts for Classic vehicles are available via Porsche Centres worldwide.Visitors to Techno Classica were also able to find out about the new Porsche Classic Online Shop, which was launched for the German market at the start of April. Lovers and owners of classic Porsche models can order around 500 exclusive Classic Genuine Parts for all vehicle models - from the Porsche 356 to the Porsche 911 (type 993) - directly from www.porsche.de/classic-shop. The range of products available will gradually increase over time. Completing the new Online Shop offering is a large range of technical literature, such as Drivers’ Manuals, Types, Dimensions and Tolerances, Warranty and Maintenance booklets, as well as Workshop Manuals.

Alongside Porsche Classic and Porsche Exclusive & Tequipment, the Porsche Museum provided visitors with details of the range of services planned to mark the 50th anniversary of the Porsche 911, which will include a special exhibition at the birthplace of the 911 in Zuffenhausen between June 4th and September 29th 2013.Driver’s Selection by Porsche Design rounded off the multifaceted Porsche stand with an integrated sales truck offering a wide choice of current Porsche accessories.