Decades of stories in one room.
"Porsche Tracks" appears in Santa Monica as a Pop-Up Store that is fully integrated in the environment of the Santa Monica Place. In the Store Porsche gives visitors an insight into the history and future of the brand. Following its debut in New York, London, Shangai, Sydney, Tel Aviv and other megacities. Porsche Tracks brings together what seems different at first glance: tradition and innovation. Modelled on a modern record store, Porsche Tracks features mediapads with video ’records’ to play - watch inspiring films that take you through some key moments throughout Porsche history and future. A multi-sensory brand experience with the opportunity to explore the different stories that have shaped the Porsche brand and what its future will look like on the never ending mission: The Future of Sports Cars.
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