Porsche Tracks. The Future of Sports Cars.
Santa Monica, Santa Monica Place, December 6th, 2019 - December 21th, 2019

A Unique Brand Experience in Santa Monica.

Porsche - Decades of stories in one room.

Decades of stories in one room.

"Porsche Tracks" appears in Santa Monica as a Pop-Up Store that is fully integrated in the environment of the Santa Monica Place. In the Store Porsche gives visitors an insight into the history and future of the brand. Following its debut in New York, London, Shangai, Sydney, Tel Aviv and other megacities. Porsche Tracks brings together what seems different at first glance: tradition and innovation. Modelled on a modern record store, Porsche Tracks features mediapads with video ’records’ to play - watch inspiring films that take you through some key moments throughout Porsche history and future. A multi-sensory brand experience with the opportunity to explore the different stories that have shaped the Porsche brand and what its future will look like on the never ending mission: The Future of Sports Cars.

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Porsche - The Experience.

The Experience.

Envelop yourself in the world of Porsche through the latest augmented reality technology within the Future Lab to learn more about the brand new Taycan that is one of the highlight display cars at the store. Check out the historical car, a 356, to explore where the brand has come from for over 70 years. Stroll through the Experience Corner and visit our Design Corner to be part of our competitions.

Keep the record spinning: #porschetracks

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Porsche - Bose