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A new beginning: Sime Darby set to take over Porsche distribution in MalaysiaNew Importer in Malaysia

Porsche Asia Pacific Pte Ltd has recently signed a Letter of Intent (LOI) to appoint Sime Darby the sole and exclusive importer of Porsche cars in Malaysia. The new partnership is set to boost Porsche growth in Malaysia, while maintaining the high levels of service that Porsche customers are accustomed to.

The LOI outlines that Sime Darby will assume full responsibility for the importation, distribution, sales, marketing, PR and after sales service for Porsche cars in Malaysia. This also includes the right to appoint dealers and service centres.

Sime Darby is expected to officially take on this responsibility from Jaseri Automotive Group Sdn Bhd by the end of the first quarter of 2010.

Said Mr. Christer Ekberg, Managing Director of Porsche Asia Pacific, “We are pleased to welcome a new partner to our Asia Pacific family, and are confident that the team at Sime Darby is the right choice for us to grow the Porsche brand even further. We are also very happy that Dato’ Mokhzani Mahathir will remain as a shareholder in this new partnership, which will ensure continuity and a seamless transition for our customers.”

Porsche Centre Glenmarie will remain as the base for Porsche Sales and Service while additional Porsche Centres will be added to ensure higher service levels to existing as well as new Porsche customers.

Dato’ Lawrence Lee, Sime Darby’s Executive Vice President, Motors Division said, “We are thrilled to have the opportunity to add the Porsche brand to our stable, and are certain that our depth of experience in representing some of the world’s best known marques will stand us in good stead in this partnership. Malaysia will be our second representation of Porsche as we are currently representing the brand with a Porsche Centre in New Zealand.”