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The new all-electric Macan and China-specific Taycan 4 show up at Auto China 2024“Cyber Jungle” art style booth to speak the character

• The immersive “Cyber Jungle” theme booth, a merged reality of real and virtual, demon-strates unprecedented artistic expression;

• The new all-electric Macan is now available for order, with manufacturer’s suggested retail prices starting from CNY 728,000;

• The new Taycan 4, tailor-made for the Chinese market, makes its debut with powerful performance, ultimate operation concept and a wealth of equipment delivering perfect combination of pure Porsche driving performance and everyday comfort;

Porsche has actively developed its R&D presence in China and continued to expand its local R&D capabilities, to meet users’ diverse mobility needs in the era of electromobility.

Shanghai/Beijing. On April 25, the 18th Beijing International Automotive Exhibition (Auto China) was held, with the theme “Driving to Smart Mobility”, showcasing the latest trends in the future of automotive development. At the exhibition, the Porsche booth with a unique artistic style of “Cyber Jungle” creates full sensory experiences to present the new all-electric Macan with cutting-edge technology for the era of electromobility and expression of individual character. The all-electric luxury sports SUV is available for presales in China on the opening day of the Auto China exhibition, with manufacturer’s suggested retail prices starting from CNY 728,000.

In addition, the new Taycan 4, tailor-made for the Chinese market, makes its debut. As the eighth Taycan derivative launched in China, the new car delivers perfect combination of pure Porsche driving performance and everyday comfort with powerful performance, ultimate operation concept and a wealth of equipment.

Oliver Blume, Chairman of the Executive Board of Porsche AG, said: “The launch of these two new cars marks another step for Porsche in the era of electromobility, showcasing Porsche’s performance and quality standard for the coming years. We are pushing ahead with the ramp-up of electric mobility at Porsche.” By the middle of the decade, the all-electric 718 will hit the road. The all-electric Cayenne will follow straight after. In addition, Porsche plans to expand its product portfolio with an all-electric SUV – sportily positioned above the Cayenne. Porsche aims to make more than 80 percent of its new deliveries fully electric by 2030 – depending on the demand of our customers and the development of electromobility in the individual regions of the world.

Model Manufacturer’s suggested retail price (VAT included)
New Macan 4 Electric From CNY 728,000
New Macan Turbo Electric From CNY 968,000
New Taycan 4 From CNY 1,038,000

The latest masterpieces of electromobility: New all-electric Macan and new Taycan 4

The new all-electric Macan is performance-oriented and completely newly developed based on the PPE platform. The new car features a range of cutting-edge technologies including Porsche Active Suspension Management (PASM) with two-valve technology, rear-axle steering, electronically controlled Porsche Traction Management (ePTM) and Porsche Torque Vectoring Plus (PTV Plus). Thanks to its particularly sporty seat position and low centre of gravity, as well as its impressive driving dynamics and steering precision, the new Macan delivers a real sports car feeling. In addition, the car also demonstrates high performance in other aspects such as power, charging, range and recuperation. The all-electric Macan boasts up to 300 kW (408 PS) and 470 kW (639 PS) of power output in its Macan 4 and Macan Turbo versions, respectively. With peak torque figures of 650 Nm and 1,130 Nm and acceleration from 0 to 100 km/h in just 5.2 and 3.3 seconds, respectively, both variants have a 100 kWh lithium-ion battery, achieving a maximum range of 784 km (WLTP conditions in urban areas) on a single charge. With a charging power of up to 270 kW, the battery can be charged from 10 to 80 per cent (SoC) within approximately 21 minutes at a suitable fast-charging station. They have a drag coefficient of 0.25 and can recuperate up to 240 kW of energy while driving, further illustrating the Porsche E-Performance concept.

The China-specific new Taycan 4, inheriting the family gene, not only has more power, but also benefits from breakthrough improvements in range and charging speed. It comes standard with the 105 kWh Performance Battery Plus, has a power output of 380 kW (517 PS), and accelerates from 0-100 km/h in just 3.9 seconds. Thanks to an upgraded pulse inverter with optimized software, optimized thermal management, a next-generation heat pump and improved recuperation and all-wheel drive strategy, as well as an increase in maximum power of recuperation up to 400 kW, its range reaches 676 km under the China Light-Duty Vehicle Test Cycle (CLTC) conditions. In addition, as a China exclusive model, it is equipped with a range of high-value equipment, including: adaptive air suspension and Sport Chrono Package delivering more diverse driving experience; BOSE® Surround Sound System, Porsche Electric Sport Sound, ParkAssist with Surround View, Comfort Entry, 14-way seats, privacy glass, electric charge port doors bringing pure driving pleasure; and new matrix LED headlights with exquisite high-tech lighting components, enhancing driving safety.

More than innovation: Focus on digital technology and service upgrades

To meet the mobility needs in the electrification era, Porsche continues to deepen its digital technology and services, bringing a breakthrough upgrade experience to new cars. For example, for the first time, the new all-electric Macan comes with an augmented reality (AR)-powered head-up display (HUD) that projects color AR content accurately into the real-world environment almost seamlessly. Innovations in charging technologies enable the new Taycan to achieve up to 320 kW of power and charge from 10 to 80 percent in just 18 minutes.

In addition to such innovations, Porsche's connected experience has also been taken to a whole new level. The Porsche Charging Planner, available for the first time on the all-electric Macan, is fully connected to A-Maps and provides a highly customizable travel experience for the all-electric Macan, bringing a comfortable, efficient and anxiety-free travel experience. Efficient parking services make customer’s journey free from parking limitations. In addition, rich applications once again deepen the user’s interaction with the all-electric Macan, which comes preinstalled with apps such as Kuwo Music, Himalaya, Leting and iQiyi. Additionally, Tencent Aiquting, Bilibili, Volcano Car Entertainment, and many more apps are available through app markets, which further meets the needs of audio and video in the car. The new Taycan’s smart connectivity system adds many localized apps such as QQ Music compared with the previous model, and deeply integrates Apple CarPlay into the display and various functions. WeChat also supports viewing and sending messages, or making direct WeChat voice calls. In the future, more apps will be made available. Moreover, Porsche Connect will be offered 10 years free of charge, encompassing features such as search tools, streaming services, online navigation, Voice Pilot, app store, remote control functions, emergency call, and many other connected services.

Moreover, Porsche and Audi will cooperate on an exclusive charging network in China to meet the growing demand for electrified mobility. This further enriches the premium ecosystem of both brands, and brings a better, more convenient and more efficient all-electric mobility experience to Chinese users.

In China, for China: Porsche continues to expand its local R&D presence

China is an important engine of innovation for Porsche and has been setting important trends. Since entering the Chinese market, Porsche has continued to expand its R&D presence in China. Today it includes Porsche R&D Satellite, Porsche Digital China, Porsche Engineering China, Porsche China Product Management, Porsche China Innovation Office, Porsche Ventures China, Porsche Consulting China and many other entities.

The continuously strengthened one China R&D aims to provide more localized digital ecosystem services to meet the diverse needs of Chinese customers. A series of localized applications, connected services, and mobility services in current Porsche models all benefit from this development effort. The new “My Porsche” app, for example, supports a full range of functions, including basic car functions, smart interconnection and charging, car owner service appointments, prospective car owners' delivery ceremony appointments, vehicle order status tracking, potential customers' online car viewing, and test drive appointments.

Porsche also pays attention to the industry's forward-looking technologies and development trends. The R&D matrix keeps a close eye on the most cutting-edge innovations and digital trends in the Chinese market, and communicates these with Porsche’s headquarter, thereby enhancing the company’s global R&D capabilities. In addition, it focuses on nurturing China's outstanding start-ups and innovation ecosystem. To date, Porsche has invested in some Chinese start-ups, such as iMaker for digital assets, the 3D printer manufacturer INTAMSYS, and EnjoyElec, which focuses on smart energy solutions. Recently, Porsche Ventures, in collaboration with China International Capital Corporation (CICC), has launched its first Venture Capital fund in China. Through this Venture Capital fund, Porsche Ventures will engage more flexibly with the growth of Chinese start-ups and actively drive technological advancement in the automotive industry.

About Porsche China

Porsche was founded by Prof. Dr. Ferdinand Porsche in Stuttgart, Germany, in 1931 and was then transformed into a sports car manufacturer by Ferry Porsche in 1948. Porsche has been known as one of the most prestigious automobile brands in the world for decades. True to the core brand value of performance, Porsche leads the way in providing a new generation of sports cars that prove performance and efficiency can be perfectly combined.

Since entering the Chinese mainland in 2001, Porsche China has been dedicated to bringing the sporty genes and innovative spirit of the marque to Porsche enthusiasts in this dynamic market. In Porsche’s network in China, customers can experience the unlimited appeal of Porsche’s iconic sports cars: the legendary 911 series, the renowned 718 Boxster and Cayman mid-engine sports cars, the luxurious Cayenne premium SUV, the dynamic and pioneering Macan SUV, the luxurious four-door Panamera with pure sports genes and the all-electric Taycan with four-door sports saloon. Each demonstrates excellence in performance, exquisite design, and consistent commitment to perfect quality that Porsche embodies. Across Chinese mainland, Hong Kong and Macau, there are now 155 sales sites in operation, ensuring that Porsche customers across the country receive the hallmark personalised care that sets Porsche apart around the world.

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Ms. Stephanie Wu Senior Manager Public Relations and Press
Ms. Elisa Zhang Manager Public Relations and Press
Mr. Kiwi Zhou Manager Public Relations and Press
Ms. Grace Qu Manager Public Relations and Press (North)
Ms. Catherine Chen Manager Public Relations and Press (Central)
Ms. Daisy Dai Assistant Manager Public Relations and Press (South)
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