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2021 China Auto Forum came to a perfect conclusion and witnessed the inauguration of Porsche Motorsport Asia Pacific Ltd.Porsche and the Construction Leading Group of Shanghai Jiading World Class Automobile Industry Center to hold a sub-forum on the motorsports industry
On the occasion of the “2021 China Auto Forum", Porsche and the Construction Leading Group of Shanghai Jiading World Class Automobile Industry Center jointly hosted the "Motorsports Industry Sub-Forum" to boost the development of the complete automotive ecological industry chain in Jiading.
Porsche Motorsport Asia Pacific Ltd. was officially established to provide more convenience for Chinese customers who want to purchase race cars.
Porsche continues to promote the development of motorsport culture in China and further enriches both the domestic racing experience and local talent cultivation via the motorsport pyramid.
Shanghai. From 17 to 19 June, the “2021 China Automotive Forum”, organised by the China Association of Automobile Manufacturers (CAAM), was held in Shanghai. During the session, Porsche and the Construction Leading Group of World-Class Automobile Industry Center, Jiading District, Shanghai, jointly hosted the “Motorsports Industry Sub-Forum” to discuss the “Significance of motorsports for the development of the auto industry” and “Building an Ecosystem for motorsports industry in Jiading”. The talk was aimed at accelerating the growth of Jiading's motorsports industry, covering race sports, training of racing fleets, service trade, technical operation and maintenance, technological research and development and promoting the development of the complete automotive industry ecological chain in Jiading. At the same time, as witnessed by the leaders and guests present, Porsche Motorsport Asia Pacific Ltd. was officially inaugurated and signed a long-term cooperation agreement with Shanghai Jiading Comprehensive Bonded Zone.
Dr. -Ing. Jens Puttfarcken, President and CEO of Porsche China, said: "Jiading is the foundation stone for a world-class auto industry centred in Shanghai and the homebase of Porsche Motorsport in China and the Asia-Pacific region. On the occasion of the 20th anniversary of Porsche's entry into the Chinese mainland, Porsche Motorsport Asia Pacific Ltd. was officially established in Jiading Comprehensive Bonded Zone. In the future, we will continue to deepen our cooperation with Jiading District to make the passion of Porsche racing more accessible."
The establishment of Porsche Motorsport Asia Pacific
Porsche Motorsport Asia Pacific Ltd. was established with the full support of Shanghai Jiading Comprehensive Bonded Zone. As the first luxury car brand to set up an independent company in this comprehensivebonded zone, Porsche will offer greater convenience to Chinese customers wanting to purchase race cars. In addition to being able to purchase Porsche race cars and related services directly in RMB, Chinese consumers can also store their race cars in the comprehensive bonded zone, eliminating the cumbersome process of shipping them in from overseas storage. In addition, the new company will leverage its regional strengths to fully support customer racing in the Asia Pacific region.
Alexandre Gibot, ManagingDirector of Porsche Motorsport Asia Pacific, said: "In order to meet the growing demand for race cars in the Chinese market and to bring Porsche race cars closer to Chinese customers, we have established Porsche Motorsport AsiaPacific Ltd. in Jiading Comprehensive Bonded Zone to provide consumers with a more convenient purchase process and a richer racing experience."
The establishment of Porsche Motorsport Asia Pacific Ltd. is undoubtedly another historic milestone in Porsche’s journey in the Chinese market. This not only further establishes Shanghai Jiading as the homebase of Porsche Motorsport in China and Asia Pacific, but also promises further cooperation between Porsche and Jiading.
Porsche continues to promote the development of China's motorsport culture
Motorsport has been embedded in the DNA of the brand since Porsche’s birth. With more than 60 years of racing history and more than 30,000 race wins, Porsche is one of the most successful brands in motorsport. After entering the Chinese market, Porsche has transferred its innate passion for motorsport to this vibrant market.
The Porsche Carrera Cup Asia is now in its 18th season, having been first held in 2003. After years of development, it has become the premier one-make series in Asia. It not only provides a platform for elite drivers from all over the world to compete together, but also focuses on the training and development of young racing talents in the region. Many outstanding drivers have entered the world's top racing series through the Porsche Carrera Cup Asia. In the 2021 season, we have already seen the largest number of Chinese drivers in the series’ history appearing on a number of China’s most prestigious tracks.
In order to steadily promote the development of motorsport culture in China, Porsche introduced the Porsche Sports Cup to China in 2019. The Porsche Sports Cup is an extremely popular, global customer and clubsport racing series. Under the current domestic motorsport situation, Porsche has launched four different driving programmes for different levels, aiming to help more fans transition from enthusiasts to professional racers. The Porsche Sports Cup China has now been held for three consecutive years, and the scale is constantly expanding.
The Porsche Motorsport Asia Pacific Pyramid presents a progressive path for racing drivers to take them step by step, from the Porsche Experience Center, to the Porsche Sports Cup China, to the world-class GTE series, showcasing not onlythe most comprehensive driving experience and the ultimate driving pleasure, but also the determination and confidence of Porsche to continuously promote the development of Chinese motorsport culture from multiple dimensions.
Further information and pictures for journalists and media representatives can be found on the Porsche press database at http://presse.porsche.de/.