Porsche - Editorial

Editorial

A woman. A blue sky. Mountains. A tree in a mantle of white. Ski poles propped against its trunk. Wearing a sweater in black, red, and gold, the woman bends to tie her shoelaces. Behind her, a Porsche 356 A painted in matte silver is parked on a thin layer of snow. This cover image graced the first issue of Christophorus magazine, back in July of 1952. A cover from a picture-perfect world. Joy, style, and pleasure—in perfect harmony.

Some 374 issues and 64 years later, we see an orange-red Jägermeister Porsche. Starting number 54. Low, wide, ready to roll. And a man who sees his car as an icon and guards it accordingly. With eyes alert. A face with wrinkles and furrows, a dictionary of life. A passion for what was. For what is. And for what will be.

Past and future. Future and past. Two sides of the same coin converge in Porsche. Christophorus is old, in fact one of the oldest automotive magazines in the world. The issue in your hands, however, is new. Refurbished and expanded. To feel Porsche, to understand it, to experience it. Clarity in both words and graphics, a generous layout, more room to breathe. The magazine shows where Porsche is going. And where Porsche, along with Christophorus, has come from. The logotype on the cover, the protective hand of the saint. Once again the staggered column of four syllables: Chri – sto – pho – rus, as it appeared from 1962 to 1992. Evoking three decades of the previous century, honoring the past. Because without a past, there is no future.

Information, fascination, emotion—in a word, cars. But it is people who live, experience, and dream. This magazine is about them, of them, and for them. Five times a year. With a circulation of 585,000 copies. Published in ten languages. Featured in print and on the Web. An interactive world. A focus on the individual. Closeness, attachment, feeling: sometimes a Porsche means adventure; sometimes everyday life; sometimes even love. But a Porsche is always an experience.

Wherever you have come from, wherever you may be headed, Christophorus will accompany you.

Christophorus – het Porsche-magazine

Christophorus is het exclusieve magazine voor Porsche-rijders. Het is een van de oudste en meest gerenommeerde klantenmagazines ter wereld. De eerste uitgave werd in 1952 gepubliceerd. Sindsdien zijn alle uitgaven doorlopend genummerd.

Het tijdschrift is genoemd naar Sint Christoffel, de beschermheilige van de reizigers. Het biedt lezers interessante informatie over voertuigen en technologie en een unieke blik achter de schermen van het bedrijf.

De Christophorus verschijnt momenteel vijf keer per jaar in het Duits, Engels, Frans, Italiaans, Spaans, Portugees, Russisch, Chinees (vereenvoudigd voor China, traditioneel voor Taiwan), Japans, Koreaans, Pools en Nederlands.

Als u interesse heeft in het bedrijf Porsche en al zijn producten, kunt u een abonnement nemen op de Christophorus: