American customers reaffirm Porsche as the most attractive brandStuttgart-based sports car manufacturer tops the popularity scale with the Cayenne and Carrera
Stuttgart. American customers have awarded top marks to
Dr. Ing. h.c. F. Porsche AG, Stuttgart, for the seventh time in succession: according to the latest study entitled “Automotive Performance, Execution and Layout Study (APEAL)” by J.D. Power and Associates, the renowned American market research institute, Porsche is still the most attractive car brand in the USA.
In regard to vehicle rating, the Cayenne SUV took first place in its segment. The Porsche 911 also gained the most points in its class. The overall ranking is calculated from ten different categories, including driving dynamics and design, but also suitability for daily use and comfort of the vehicles. This year’s survey is based on the information from around 73,000 new car buyers regarding a total of 234 different models which were registered between November 2010 and February 2011.
This outstanding result from the American market researchers is especially significant for the Stuttgart-based sports car manufacturer: North America is traditionally the world’s most important market for Porsche.
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