Porsche has top cachet in luxury segmentAmerica’s highest earners rapturous about Stuttgart-based sports-car manufacturer
Stuttgart. Dr. Ing. h.c. F. Porsche AG, of Stuttgart, Germany, has been given a very special distinction in its most important sales market, the USA. For the third year running, the Luxury Institute in New York has declared Porsche the most prestigious premium brand.
In its survey, the independent market-research institute questioned over 1,600 high earners with an average annual income of 313,000 US dollars and assets of around 3.3 million US dollars. Porsche automobiles were said, above all, to be powerful, highly sophisticated, very exclusive, and elegant. The sports cars from Zuffenhausen and the sporty all-terrain Cayenne have once again put their global competition in its place.
“Customer perception is everything in the luxury auto segment. This distinction demonstrates that the Porsche brand is again delivering very successfully in a highly competitive automobile market. With our products, we have lived up to customer expectations in every way,” says Peter Schwarzenbauer, President and CEO of Porsche Cars North America.