#PorscheMoment is the ongoing story of Porsche social media, shaped and shared by the community who drive it, photograph it and live it
What is #PorscheMoment?#PorscheMoment is our global community hashtag that celebrates authentic owner and fan moments shared on social media.#PorscheMoment launched in 2016 to celebrate the Porsche community10 years later, more than two million posts worldwide have been sharedUp to 50% of Porsche monthly Instagram posts feature #PorscheMoment user-generated content (UGC)From 2026, selected creators will receive official recognition packages from PorscheA #PorscheMoment can happen anywhere, when the car and its surroundings simply feel right Photo: @mihrahinThe story behind #PorscheMoment#PorscheMoment has grown from a social hashtag into one of the world’s largest luxury automotive UGC movements, shaping how Porsche is seen through the lens of its community.In 2016, long before user-generated content became standard practice for luxury brands, Porsche began resharing community posts under a simple hashtag: #PorscheMoment.What started as a gesture of appreciation became something much bigger. Over the past decade, more than two million posts have been shared using #PorscheMoment, from serene road trips at sunrise to community events and even Porsche cars turned into memorable art. Each image, caption and frame says the same thing in its own way: this is my Porsche story.From 2026 onwards, Porsche is taking #PorscheMoment beyond the screen, transforming digital recognition into a physical mark of belonging and celebrating those who shape the community.Discover the #PorscheMoment posts that got us talking in 2025From 2026, every #PorscheMoment that gets featured on Porsche social channels will receive an exclusive gift Photo: PorscheHow do I get the #PorscheMoment recognition package?Becoming part of this new chapter remains simple: share your moment. Whenever a post is featured on @porsche under #PorscheMoment, you will be contacted directly and invited to receive the official recognition package. There is no application process, only the continuation of what #PorscheMoment has always been: authentic stories, shared by the community and celebrated by Porsche.We look for #PorscheMoments that are authentic, eye-catching and tell a story Photo: @grandprixmotorHow to get featured on #PorscheMomentThere is no secret formula to getting featured, but there are shared characteristics. #PorscheMoment celebrates authentic perspectives on the Porsche experience. Simply share those moments that feel personal, whether expressed through photography, film or a simple, powerful frame, that reveal what Porsche means to you and your community.Using the hashtag #PorscheMoment allows the Porsche Social Team to discover your work. From there, selections are made based on originality, storytelling and the spirit of the community.Porsche Moments are full of inspiration from the community – from photography and editing tips to great places to shoot a Porsche Photo: @stephan_bauerCapture your #PorscheMomentLearn from the photographers and filmmakers who have helped shape the visual language of the Porsche community.How to photograph a classic Porsche with HEIZR Club’s Yannick Hoos Why capturing the soul of a car is much more important than the equipment you usePorsche photographers to inspire you A curated selection of creators whose perspectives continue to define #PorscheMomentHow to shoot a Porsche on an iPhone with street photographer Keith Sheahan From the streets of Hong Kong, how to turn car photography into artDiscover great places to capture moments – the Porsche events not to miss in 2026 From city gatherings to ice experiences, the settings where new #PorscheMoments unfoldPro guide to shooting a Porsche with photographer Sebastian Kubatz From cameras to lights to locations, the ultimate photography guide from a pro snapperPro photo editing guide with digital creator Tom Wheatley Become a whizz with image editing and master the basics that turns photos into #PorscheMomentsPro video creation guide with film maker Benjamin Ortega Practical insights into storyboarding, composition, motion and atmosphereFrequently Asked QuestionsDo I need to own a Porsche to be featured?#PorscheMoment celebrates authentic perspectives whether you are an owner, fan or creator.Do I need professional equipment?No. Many featured moments are captured on smartphones. Story matters more than using professional gear.Will Porsche contact me if I’m featured?Yes. The Porsche Social Team will reach out directly.Inspiration from the #PorscheMoment community A misty morning start for this Porsche 911 in this #PorscheMoment by @dliccious',@996roadtrip shares life on the road with his pooch and his Porsche',@azzyjelly turns a Porsche 911 on a city street into an art form ',@stephan_bauer turns dreams into reality on a desert shoot with a Porsche Carrera GT',@alexpenfold shows the visceral excitement of driving a very special 911 through the heart of London',@aa.vision turns a 911 parked beside a horse paddock into a work of art',@yourfriendsyd gets creative with a Porsche-inspired celebration of Halloween '
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