As part of the "Fresh Paint" contemporary art fair, Israel's premier exhibition of artistic art and design, Porsche is partnering as a sponsor and presenting "Porsche Tracks" exclusively in Israel, Tel Aviv for the first time. Porsche gives 35,000 visitors an insight into the history and future of the brand. Following its debut in New York, London, Shangai, Sydney and other megacities. Porsche Tracks brings together what seems different at first glance: tradition and innovation. Modelled on a modern record store, Porsche Tracks features mediapads with video ’records’ to play - watch inspiring films that take you through some key moments throughout Porsche history and future. A multi-sensory brand experience with the opportunity to explore the different stories that have shaped the Porsche brand and what its future will look like on the never ending mission: The Future of Sports Cars.
Envelop yourself in the world of Porsche through the latest augmented reality technology within the Future Lab to learn more about the Mission e that is also one of the highlight display cars at the store. Check out the historical car, a 911 S Coupe’ 1969, to explore where the brand has come from for over 70 years. Stroll through the Experience Corner and visit our Design Corner to be part of our competitions.