July - September
US Customers Choose Porsche as the Most Attractive BrandRanked number one in studies by J.D. Power and AutoPacific
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The APEAL study determines the attractiveness of vehicles in the American market. Some 82,000 new vehicle owners, whose vehicles were registered between November and February, are surveyed annually. A total of 95 features in ten categories are examined. Along with driving dynamics and design, aspects such as every-day efficiency and comfort of the vehicle are considered. “The key to our consistent top performance are the continual advancements and quality improvements to our vehicles.
After two first-place awards in the “Vehicle Dependability Study” for used vehicles and the “Initial Quality Study” for the quality of new automobiles,
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mobile manufacturer to take the top prize three times in a row. In addition to the victory in the overall rating,
More than 42,000 vehicle owners rated their new vehicles in 15 different categories for the study. Among the criteria polled were the design of the vehicle, its comfort, power and acceleration. The AutoPacific study, con-
ducted annually, rates nearly every vehicle in the US market. It examines the extent to which new automobiles meet customer expectations.
The excellent results of both studies reflect the current positive develop-
ments in the US market. Ultimately,
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15.07.2010