Porsche sales in North America affected by model changeover New 911 Generation will Impart Fresh Vigor
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, delivered 1,558 automobiles to customers in North America in September this year; of these, 1,458 went to the USA and 100 to Canada. This represents a decrease of 44 percent compared to the previous year, mainly caused by the model changeover that took place for the 911 Carrera and Targa models. Sales of the new generation of the 911, with direct gasoline injection giving reduced fuel consumption, went ahead as planned on September 20. Against this background, the number of 911s sold in September was down by 50 percent compared to the same time last year, at 530 unit sales. However, Porsche expects that as well as the new Carrera, the four-wheel-drive versions of the 911 Carrera and Targa, which will be rolling onto the North American market on October 25, will give sales a fresh boost.
A total of 819 vehicles from the Cayenne series were delivered in September, 21 percent fewer than in the same month last year. In addition customers took delivery of 209 vehicles from the Boxster series, representing a decrease of 71 percent. Of these, 78 units were accounted for by the Cayman and the Cayman S.
Despite the financial crisis, which became dramatically more acute in September, and the resulting lack of confidence among customers, Porsche will be sticking to its established sales policy of not giving discounts. Due to its variable production system, the enterprise is in a position to adapt its production numbers flexibly, if there should be a sustained economic shift.