Porsche voted the most attractive brand for the fourth time in a rowJ.D. Power study confirms the illustrious image among US customers
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart has been confirmed as the most attractive and likeable automobile brand in its largest export market, the USA. In the latest survey of opinion the “Automotive Performance, Execution, and Layout Study (APEAL2)” conducted by the market research company, J.D. Power, Porsche took first place for the fourth consecutive time. The satisfaction of buyers is surveyed in the APEAL study after the first 90 days of driving experience with their new vehicle. At total of 81,500 persons were surveyed from February to May of 2008 as to how they rate their vehicle according to 100 criteria in categories such as driving dynamics, performance, design, comfort, and suitability for daily use. Porsche returned top marks in the process.
The individual results for the model series equally emphasise the high quality of the products and the high degree of appreciation among customers: without reservation, buyers taking part in the study also confirmed the 911 Carrera, Cayman, and Cayenne as the best vehicles in their categories of “Premium Sporty”, “Compact Premium Sporty”, and “Midsize Premium Multi Activity Vehicle”. Already one month prior, Porsche was also distinguished by J.D. Power in the just as prestigious “Initial Quality Study” as the automobile manufacturer with the best quality.
With this two-fold victory, the crucial US customers yet again confirmed both the success of Porsche’s sustained quality offensive and fascination of its brand.