Hans-Gerd Bode joins PorscheNew Head of Product and Technical Press
Stuttgart. Changeover in the Press Department of Dr. Ing. h.c. F. Porsche AG: on June 1, 2008, Hans-Gerd Bode (47) will be taking over as Head of the Product and Technical Communications Department from Stefan Marschall (51), who is leaving the enterprise at his own request, to set up in business as an independent PR consultant. Bode is coming to Porsche from Volkswagen AG, where he had been Head of Brand and Product Communication since 2001. When working for the Stuttgart sports car manufacturer he will be cooperating closely with Eckhard Eybl (54), who has been looking after the product press since May 2007, and will be reporting to Bode in this capacity.
In Hans-Gerd Bode, Porsche AG has acquired a distinguished public relations colleague who combines experience as a journalist with a detailed knowledge of the automotive sector. After studying German language and literature and geography at the Friedrich-Wilhelm University, Bonn, Bode first entered a voluntary traineeship at a news agency, subsequently acting as press officer for the German importer of Mitsubishi from 1989, and then, from 1992, for Adam Opel AG. In 1996 he went to Mercedes-Benz AG in Stuttgart, where he was responsible for product communication for the German market. In 1999, Bode then went to Wolfsburg to work for Volkswagen AG as Head of Motor Press. Two years later he was appointed head of the concern’s brand and product communication. In this position Bode supervised the launching of numerous new models.