January - March

Fourth time in a row: Porsche wins gold medal for imageStuttgart sports car manufacturer is most respected company in Germany

Stuttgart/Hamburg. When asked which company in Germany has the best reputation, around 2,500 representative managers were in agreement once again: For the fourth time in a row, Dr. Ing. h.c. F. Porsche AG, Stuttgart, has been voted No. 1 out of all sectors.

Every other year, "manager magazine" publishes the renowned study "Imageprofile" together with the Bielefeld opinion poll institute Emnid. Eight criteria are rated, including management quality, innovation, communications, attractiveness as an employer, employee orientation, price/benefit ratio, financial power and growth dynamics.

This year, in what is now the thirteenth image review, the German automobile industry again defended its places on the winners' podium. Since the last survey, however, Porsche AG has further extended its lead: In the overall ranking – 177 companies from 16 sectors – the sports car manufacturer scored 910 out of a possible 1,000 points, placing itself ahead of BMW (872 points) and Audi (841 points). Coming in at places four to ten were adidas, Puma, Google, Coca Cola, SAP, Toyota and Bosch.