The origins of the Porsche Museum

An idea that became reality: the Porsche Museum is one of the most spectacular automobile museums in the world. At times, 95 cars are arranged here across an exhibition area of 5,600 square metres. The Porsche Museum has been showcasing the history and fascination of the brand, in a style that is as modern as it is vibrant, since 2009. The past and future of the Porsche idea come together at the heart of the brand’s headquarters in Zuffenhausen. The museum keeps tradition alive by reflecting the values of the Porsche company in the present and transporting them into the future. For us, historical communication is not just backward-looking, the brand’s clear commitment to electric mobility goes hand in hand with an equally clear commitment to the company’s roots.

Origin and architecture

The decision to build the most spectacular building in the history of Dr. Ing. h.c. F. Porsche AG was made in July 2004. More than 170 architectural practices from Europe entered a competition and Delugan Meissl Associated Architects from Vienna made the best impression. Construction work started in October 2005 and, by the end of 2006/2007, around 21,000 cubic metres of concrete had been used for the underground car park, ground floor, first floor and central beams.

The steel construction that holds the supporting structure of the 5,600 square metre exhibition space was completed in autumn 2007. when interior fitting and technical installation work started. The futuristic building was completed in December 2008 and, on 31 January 2009, the Porsche Museum opened to visitors. Ten years later, 4.5 million people have been to see the historic cars in Zuffenhausen.

Architecture as an experience

Visibly dynamic, as befitting the brand, the museum on the Porscheplatz is certain to catch the eye. Supported by three columns, two of which are V-shaped, the dominant main body of the museum seems to hover above the ground: hence its nickname “Der Flieger”, meaning “the aeroplane”. Its facade consists of diamond-shaped elements with turntables under the corners, capturing the movement of the building. The Porsche Museum is designed in such a way that lines of sight emerge, converge conically and open again. This creates a dynamic and lively impression, just like the mirrored sub-facade.

The building houses not only the museum, but also the company archive, a workshop, restaurants and a coffee bar, the museum shop, workplaces and event areas.

"Inspiration 911" – the sculpture on the Porscheplatz

Zuffenhausen is the beating heart of Porsche. The first Porsche 911 – the car that represents the core of the brand – rolled off the assembly line here in 1963. The museum on the Porscheplatz stands for vibrancy and variety, for origin and tradition. In 2014, Porsche AG decided to integrate a work of art at its headquarters in Stuttgart-Zuffenhausen: a sculpture as a visual focal point for visitors from all over the world.

Inspired by the legendary 911, English artist Gerry Judah created a sculpture for the Porscheplatz. It consists of three pillars measuring up to 24 metres in height, each carrying a Porsche 911 on the top. The cars come from different eras to document the history of the sports car icon. The components of the art object are an F model from 1970, a G model built in 1981 and the 991 generation 911 generation that was presented at the IAA in 2015.