The ignition lock is located on the left in most Porsche cars. We have integrated this part of the brand identity into our exhibition concept. If you walk to the left, you will follow the spiral up in chronological order. At the end, our visitors literally have an overview of the company’s history, because when they look down they have a view from the latest to the oldest cars.
A black wall shows the product history of prototypes, concept cars and production cars, separated by white areas that illustrate the ideas behind the respective themes. The room is designed in black and white, embedded in spectacular architecture. In the middle, racing cars are lined up on the starting grid, suggesting that they are ready to roar off into the distance at any moment.