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Ticket Price Not Main Criterion for Air Travelers in Germany
Survey by Porsche Consulting: Passengers Look for Legroom and Safety
Stuttgart
. Stuttgart. Domestic flights in Germany are comparatively low-priced. But only a small minority of domestic air travelers are resolute bargain hunters. Just 13 of 100 passengers would set their maximum price for a short flight (round trip) at 80 euros. That is one result of a recent representative survey from the
Air travelers are particularly concerned about safety. The highest level of reliability for both the crew and aircraft is the most important factor for 94 percent of respondents. Other important criteria include punctuality (91%), full refunds for cancellation (85%), no baggage fees (78%), shorter waits between check-in and takeoff (77%), and sufficient legroom (72%). If markedly low-priced tickets mean seats with excessively reduced legroom, 61 percent of respondents would sacrifice the bargain price for a somewhat more comfortable flight. Especially for the least expensive tickets, some airlines have used every possible means over recent years to increase the number of seats within a fixed amount of space.
On short flights, however, many passengers consider some services superfluous—especially if doing without them results in lower ticket prices. Sixty-six percent of respondents do not need free drinks or snacks on board. A good half of all passengers (53%) are not interested in reserving specific seats. Forty-two percent would print their boarding passes at machines or online and would check in their luggage at self-service stations rather than ticket counters if that would lower costs. Opinions differ on the question of Internet access above the clouds. Only 13 percent of the 30+ age group would pay extra for online access during short flights. This figure nearly doubles for respondents under 30 years of age, to 25 percent.
The ever more restrictive “frequent flyer” customer loyalty programs appear to be losing their appeal. Only one in five passengers see substantial value in such programs for short flights that add relatively few miles to their totals anyway. Frequent flyers, however—especially among business travelers—would not like to lose the opportunity to earn rewards and free flights with the miles they accumulate.
“All analyses predict a further substantial increase in passenger volumes over the next two decades,” says Joachim Kirsch, Senior Partner at
Headquartered in Bietigheim-Bissingen,
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27/12/2016
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