Porsche Canada Cookies, Web Analytics, and Online Behavioural Advertising Policy
Porsche Canada collects certain information automatically when you use our Online Services. This includes information about how you use our websites and applications, location data, and information we receive from third parties. This policy explains how we collect, use, and share such information and how you can manage your preferences.

Unless otherwise noted, all references to “Porsche Canada,” “we” or “our” in this policy refer to Porsche Cars Canada, Ltd, Porsche Financial Services Canada, and Porsche Sales & Marketplace Canada, Ltd. This policy does not apply to any of our affiliates, other Porsche companies, or Porsche Centres. All capitalized terms have the meaning assigned to them in our Privacy Policy.

In this policy, “personal information” means information that can be used to identify you such as your name, e-mail address, phone number, driver’s licence number, or credit card number. Personal information does not include de-identified, anonymized, or aggregate information that does not specifically identify you.

“Online Services” refer to our websites (i.e. https://www.porsche.com/canada/en/, https://store.porsche.com/ca/en, http://porscheaccessories.ca/selection), mobile applications, and online services or programs where this Privacy Policy is posted or linked.

Information We Collect Automatically
We collect certain information automatically to provide, optimise, and protect our Online Services. We do not use this data for the purpose of drawing conclusions about you or your identity. The categories of information we collect automatically, and how they are used, are described below.

Cookies: Cookies are small files stored by your browser that enable certain features of our Online Services and may allow us to learn more about your visit or use of our Online Services. We may use cookies to remember your personal information, including your registration information, to track your usage of our Online Services over time, and to provide you with content and ads tailored to your interests (see more about Online Behavioural Advertising below). Most browsers automatically accept cookies. You can delete previously-stored cookies and block new cookies through your browser settings at any time. Please note that blocking cookies may affect your ability to access certain features of our Online Services.
Analytics Information: We may use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for our Online Services. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving our Online Services. We collect and use this analytics information in aggregate form. Please see the Google Analytics section below for more information and for how you can opt-out of Google Analytics.
Log File Information: Log file information is automatically reported by your browser or mobile device each time you access our Online Services. When you use our Online Services, servers may automatically record certain log file information such as your web request; Internet Protocol (IP) address; information about your device, operating system and browser type; referring / exit pages and URLs; number of clicks and how you interact with weblinks to Porsche companies’ or third party websites; domain names, landing pages, pages viewed, and other such information.
Clear Gifs/Web Beacons: When you use our Online Services, we may employ clear gifs (also known as web beacons or pixel tags) which are used to anonymously track your online usage patterns. We may also use clear gifs in the emails we send you to track which emails are opened and which links are clicked by recipients. This information is used to track our marketing performance and improve our Online Services.
Location Data: When you access our Online Services, we may access, collect, monitor, and/or remotely store information regarding your device, as well as real-time “location data,” which may include GPS coordinates. Location data is used to provide location-based features of our Online Services. Location data may also convey to us information about how you browse and use our Online Services. You may opt-out from allowing us to have access to your location data by adjusting the permissions on your device. Note that some features of our Online Services may not function as intended if use or availability of location data is limited or disabled.
Information We Receive from Third Parties: We may receive information about you from third parties. For example, if you access our Online Services through a third-party connection or log-in (e.g. social media), such third party may pass certain information about your use of its service to us.

Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), on various Online Services. Google Analytics uses cookies and other tracking technologies to collect information such as how often you visit our Online Services, what pages you visit within our Online Services, and what other sites you visited prior to coming to our Online Services. We use this information to improve and track the performance of our Online Services. For more details, please visit Google’s page about how it uses personal information from sites and apps that use Google’s services here. By using our Online Services, you consent to the processing of data about you by Google as outlined in this policy.

If you wish to opt-out of Google Analytics, you may install the Google Analytics Opt-out Browser Add-on here. Please note that the Google Analytics Opt-out Browser Add-on will only deactivate Google Analytics on the device and browser on which it was installed.

Online Behavioural Advertising
We use web-tracking tools to provide you with relevant ads and measure their performance.

We may use web tracking tools like cookies, clear gifs/web beacons, and other technologies to collect information about your use of the Online Services and third-party websites to better understand your web browsing and marketing preferences, to provide you with advertising based upon your interests, and measure advertising performance. These tools enable us to display customized ads to you on other websites and third-party social media platforms including, but not limited to Facebook, Twitter, Instagram, TikTok, and/or LinkedIn (“Social Media Pages”) with the help of selected remarketing and retargeting advertising partners. Your information collected through these advertising initiatives will not be used by us to identify you personally and will at no time be merged with the personal information stored by us, however, it may be used to provide us with statistics about our advertising’s effectiveness.

In brief, we use these tools to:

Target interested users with the appropriate information to continuously optimise marketing communication with users of our Online Services;
Display advertising content relevant to you – both within and outside Porsche Canada websites; and
Measure advertising performance.

We use Social Media Pages tools to provide you with relevant ads and content on those platforms.

We may also show you interest-based ads using Social Media Pages. We do this through using web tracking tools like cookies or by using features like Facebook’s Custom Audiences (Facebook login required to view link) that allow us to display ads to our customer lists on Facebook. We may use similar advertising features on other Social Media Pages.

We encourage you to visit the privacy policies of the Social Media Pages you use to learn more about how they use your information for advertising.

Opting-Out of Porsche Canada Online Behavioural Advertising
There are several steps you can take to stop receiving interest-based ads from Porsche Canada. Please note that even if you opt-out of our interest-based ads, you may still see online ads from us, but these ads will not be shown based upon your interests.

You can use your browser and device settings to limit what information Porsche Canada and other advertisers can collect about you. For example, you can use your browser settings to stop accepting cookies, which can block the cookies used for interest-based ads. You can also use your device settings to control location-based features. Please note that adjusting these settings may interfere with your use of certain features of our Online Services or cause them not to function as intended.

You can also opt out of interest-based ads from us by clicking on the AdChoices icon when you see our ads online. Depending on the device platform you use, you may control in-app advertisements by disabling or resetting the mobile device advertiser ID (e.g., see iOS instructions, Android instructions).

To control or opt-out of interest-based ads on Social Media Pages, please use the opt-out features within the Social Media Pages’ ads and privacy settings.

Contact Us
If you have any questions or comments about this policy or our privacy practices, you may contact us at 1-800-PORSCHE, by sending an e-mail to privacy@porsche.ca, or by mail to:

Attention: Privacy Officer
Porsche Cars Canada, Ltd.
165 Yorkland Boulevard, Unit 150
Toronto ON, Canada
M2J 4R2

Your Acceptance of this Policy
By using our Online Services, you signify your acceptance of this policy, as amended from time to time, and you agree to adhere to the terms and conditions posted on our Online Services under “Legal Notice”. If you do not agree with the terms of this policy, please do not access or use our Online Services or submit any personal information to us.

Changes to this Policy
Porsche Canada reserves the right to modify this policy in its sole discretion at any time. Changes will be effective immediately once posted to

Last updated: May 2022