Porsche sponsors PUR“We want to help” – Big Benefit Concert for Charity in Bietigheim-Bissingen
Stuttgart/Bietigheim. Porsche, Olymp and the town of Bietigheim-
Bissingen together have made it possible: The only concert to be given by the band PUR this year is to take place in the open air in Bietigheim-
Bissingen. On Saturday, September 20, at 19:30, the most successful German-speaking group will be playing beneath the railway viaduct – the town’s landmark – for up to 17,000 fans. This was the good news announced at a press conference in the Bietigheim town hall by front man and lead singer Hartmut Engler, Mayor Jürgen Kessing and representatives of Porsche and Olymp. All proceeds from the concert will be going to charitable organizations in the Bietigheim-Bissingen area. Dr. Ing. h.c. F. Porsche AG, Stuttgart, and the well-known shirt-makers Olymp Bezner GmbH & Co. KG, Bietigheim-Bissingen, together with the town itself, are shouldering all the costs involved in mounting the performance.
“We as a town are proud that this concert, which is literally unique, will be happening in Bietigheim-Bissingen. It is the absolute highlight of our cultural calendar this year. Bietigheim-Bissingen will be giving a warm welcome to the band’s many fans from all over Germany – and of course I am also speaking on behalf of our social institutions, which will benefit from their visit. Having fun and doing good – it’s a great project”, said Mayor Kessing, speaking before the press.
Hartmut Engler said: “For me, as a member of a Bietigheim Band this is a ‘home match’. This year we were going to cut down a bit and weren’t intending to give any concerts, but then we got the idea for this benefit concert. The band were all in favor straight away. I’m sure our fans all over the country are looking forward to it as much as we are. It means a great deal to us that the proceeds from the ticket sales will be going to a good cause. We are counting on at least 200,000 Euro, which can then be donated to charity.”
Christian Dau, Deputy Head of PR and press relations of Porsche AG, also emphasized the local community angle: “Five subsidiaries of our enterprise are located in Bietigheim-Bissingen, with a total of more than 700 employees. This makes us not only one of the major employers there, but means that we welcome local social commitment. This is why we are supporting the benefit concert. Moreover, it is our policy at Porsche to support German as the language of the enterprise, and this is another link with PUR.”