HOME

Navegación principal
Modelos
911
Panamera

Notas de Prensa

Current Porsche AG Press releases

Important Distinctions for the Porsche Brand at IAAHonorary Award 2013: Matthias Mueller is „Brand Manager of the Year“

Stuttgart/Frankfurt. Porsche is „Brand of the Year“ and Matthias Mueller is „Brand Manager of the Year“. The sports car maker and the CEO of Porsche AG received these awards at the 2013 Automotive Brand Contest during the International Auto Show (IAA) in Frankfurt. The German Design Council acknowledged „in particular the consistent and pathbreaking brand management of Porsche, which, for decades, has been able to put an unmistakeable face on attributes such as longevity, value and quality through their automobiles.“

Of course, Matthias Mueller was very pleased with this recognition during the award ceremony. At the same time, he underlined the very high standards that he demands from his marque: „Above all, Porsche means premium, which stands for the best quality without compromise. We will never be satisfied with what we have achieved, but always want to improve a bit further.“ In addition to the Porsche brand and Mr Mueller, the new super sports car 918 Spyder, the latest generation Cayman and the Panamera S E-Hybrid were all recognized for their very successful design. The new show room concept for Porsche Centers together with Porsche Web Specials and the customer magazine Christophorus were also recognized.

Despite the continued strive for progress it is equally important for the chairman, to always offer reliabilty as a brand. „Our customers expect automobiles that combine pure sportiness with elegance, the highest quality, innovative technology and daily usability,“ says Mueller. „This is our one and only yardstick whenever we prepare a model change or develop new cars.“

It has been this sentiment, which secured Porsche a unique position in the premium segment over the past decades. The 911 sports car icon, which celebrates its 50th anniversary this year, is a prime example for what can be achieved when tradition and progress are ideally combined.

The 911 successfully holds its own in the car market for five decades, longer than any other sports car. During all those years it has remained true to itself and became the unmistakeable face of Porsche to the world. Yet, for Matthias Mueller this means a particular challenge, namely „to transplant those unique genes onto our other model lines. But so far, we have very well succeeded in accomplishing just that, and we’ll be happy to continue being judged by it in the future.“

Further information on the Automotive Brand Contest and the German Design Council:

http://www.german-design-council.de/nc/en/design-awards/automotive-brand-contest/2013.

GO

9/12/2013

Further information and pictures for journalists and media representatives can be found on the Porsche press database at http://presse.porsche.de/.

Contact

For general enquiries and comments please contact info@porsche.de.

Phone number: +49 (0)711/911-0

Contact person
Hans-Gerd Bode Director Communications
Achim Schneider General Manager Corporate Press
Julia Pirlich Production Leipzig
Lukas Kunze Sales and Human Resources
Helga Ohlhäuser Lifestyle Communication and Public Media
Eberhard Scholl Local Press Stuttgart
Frank Scholtys Head of Financial Press and Investor Relations
Roman Tancar Financial Press and Investor Relations
Christian Weiss Porsche Design
Thomas Becki Head of Product and Technical Communications
Hermann-Josef Stappen Technical Communications
Elena Marciniak Model Range: 911, Boxster/Cayman
Holger Eckhardt Motorsport WEC/LMP1
Thomas Hagg Model Range: Panamera, Cayenne, Macan
Oliver Hilger Motorsport Communication GT
Nicole Lay Test Vehicles
Andreas Schönhuber Test Vehicles
Achim Stejskal Head of Porsche Museum
Dieter Landenberger Historical Archive
Astrid Böttinger Porsche Museum