PORSCHE DRIVE PRIVACY NOTICE
US: Porsche Drive Privacy Notice (porschedrive.com Website)
Special Notice: Porsche Sales & Marketplace, Inc. transferred the Porsche Drive business to Porsche Drive LLC effective January 1, 2022. Porsche Drive LLC has adopted the Porsche Drive Privacy Notice from Porsche Sales & Marketplace, Inc.
Your privacy is important to us. This privacy notice (“Privacy Notice”) describes how Porsche Drive LLC (“Porsche” or “we” or “us” or “our”) collects, uses, and shares information we obtain about you when you use the Porsche Drive website, download the Porsche Drive mobile application to your phone or other internet-connected device (your “Device”), and when you use the services available through the Porsche Drive mobile application (collectively, the “Porsche Drive Services”).ScopeThis Privacy Notice applies to information collected about you by or on behalf of Porsche as set forth in the below “Information We Collect” section, including through the Porsche Drive Services or other online services or programs where this Privacy Notice is posted or linked. This Privacy Notice does not apply to any of our affiliates, other Porsche companies, or Porsche dealers which are independent third parties. As used in this Privacy Notice, “Personal Information” means information that identifies or can reasonably be linked to a specific individual, such as name, address, e-mail address, phone number, driver’s license number, or credit card number. “Information” is collectively used herein to refer to both Personal Information and information that does not identify and cannot reasonably be linked to a specific individual.Information We CollectWhen you use the Porsche Drive Services, we may collect certain information about you or the vehicle you reserve (“Vehicle”) from a variety of sources, including Personal Information you provide directly to us, and Information we collect about you when you access and use Porsche Drive Services. We also collect your Personal Information from independent Porsche dealers and from other third parties. We may combine any of the Information collected about you for the purposes described in this Privacy Notice.
When you register for the Porsche Drive Services or otherwise use the Porsche Drive website, we may collect:
Contact Information, such as name, address, city, state and ZIP code, email address, and telephone number;
Driver’s License Information, such as driver’s license number, the driver’s license expiration date, date of birth, gender, and the state and date of issuance;
Payment Information, such as credit card number, credit card type, expiration date and CVV number; and
Aggregate Data, based on your interaction with the Porsche Drive website, see Cookie/Tracking Section below for additional detail.
When you install and use the Porsche Drive mobile application, we collect:
Location Information, if you permit the Porsche Drive mobile application to access location-sharing services. For example, we will collect your precise location when you reserve an available Vehicle. We may also collect the precise location of your Device when the Porsche Drive mobile application is running in the foreground or background. We may also derive your approximate location from your Internet Protocol (IP) address when you use the Porsche Drive website;
Device information, such as Device type, Device operating system, IP address, unique identifier, type of browser, Internet service provider, and phone number;
Information about your use of the Porsche Drive application, including screen view time, scrolling, specific actions to activate features and/or otherwise navigate the application, reactions to alerts, searches, and your interactions with in-application marketing offers;
Information about your use of Porsche Drive Services, such as information about Vehicle reservation requests, date and time services were provided, amount charged, distance traveled, Vehicle-related information; and
Aggregate data on your use of the Porsche Drive mobile application; see Cookie/Tracking Section below for additional detail.
Restricting the Collection of Location and Other InformationYou can restrict our access to, as well as the collection and sharing of, the location of your Device by disabling location-sharing on your Device, if that feature is available on your Device. You should ensure that you have deleted all personal information from the Vehicle’s systems before returning the Vehicle. Please be aware, some of the Porsche Drive Services require access to and collection of the location of the Vehicle.Global Positioning System DataDrive vehicles may be equipped with vehicle tracking and other technology. We implement Global Positioning Systems (GPS), a network of satellites that allows us to determine the location of our vehicles. As permitted by law, this information is transmitted to us and can be stored for extended periods. We use this information for a variety of important purposes. For example, we use GPS data to help you find our vehicles, to provide roadside assistance, to ensure that a vehicle is available at the place and time you have reserved, to ensure that the vehicle is not driven to unauthorized locations and to locate a lost or stolen vehicle. We also maintain in-vehicle and in-equipment technologies to track and monitor performance of our vehicles and to assist us with ensuring that our vehicles are used only in accordance with applicable laws and our rules and policies. Disabling, disconnecting or destroying any such technology device or equipment is strictly prohibited.Use of Your InformationWhen you use the Porsche Drive Services, we use the information we collect to:
Provide Porsche Drive Services, including to facilitate reservation services, payments, and send receipts for services you request;
Communicate with you about your account or the Porsche Drive Services;
Provide you with marketing offers that may interest you;
Improve, troubleshoot, and evaluate the use of our products and services (including the Porsche Drive mobile application);
To create De-identified Information such as aggregate statistics relating to the use of the Service;
Provide Vehicle support and service;
Evaluate Vehicle performance and safety;
Comply with legal requirements; and
Protective and Legal UsesWe may use, share and disclose your personal information for legal reasons as we believe necessary or appropriate, including:
under applicable law, including laws outside your state or country of residence;
to process, handle or otherwise respond to claims for damages, including claims or demands for bodily injury or property damage;
to enforce our policies and rules and the terms and conditions of your subscription;
to recover our vehicles, equipment or any monies due, such as through debt collection agencies;
to comply with legal process and to respond to requests from public and government authorities;
to protect our operations, rights, privacy, safety or property, and/or that of our subsidiaries, you or others; and
to allow us to pursue available remedies or limit the damages that we may sustain.
Sharing of InformationWe will only share your Payment Information with our service providers to provide Porsche Drive Services.We may share all other information we collect about you as follows:
As required by law, such as in conjunction with a subpoena, government inquiry, litigation, dispute resolution, or similar legal process;
When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a law enforcement request;
With our services providers who work on our behalf and who do not have an independent right to use the information to which they have access or that we disclose to them;
With emergency service providers;
With third parties for research and development purposes (such as university research institutes for improving highway safety);
In connection with the sale, transfer, or financing of a significant part of a Porsche business or its assets, including any of those activities associated with a bankruptcy proceeding;
Within the Porsche family, including Porsche Cars North America (which shall be subject to its Privacy Notice located at https://www.porsche.com/usa/privacy-policy/) and its authorized Porsche dealers, for providing the Porsche Drive services and for their own marketing purposes;
In connection with a Vehicle repossession to facilitate Vehicle recovery; and
Those you ask us to share this information with.
We may also share non-personally identifiable information and aggregate information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) for other business purposes. For instance, we may share aggregate reports with interested third parties to help them understand the usage patterns for the Drive Services or website.
Identifiers such as name, address, e-mail address, phone number, date of birth, driver’s license number, driver’s license expiration date, and the state and date of issuance, Internet Protocol address, and MAC address
The following categories of Personal Information described in California Civil Code § 1798.80(e): (1) the Personal Information listed in the preceding bullet point as “identifiers,” (2) vehicle identification numbers (VINs) (when linked to identified persons), vehicle information such as model and year, vehicle registration information, information about your use of Porsche Drive Services, such as information about Vehicle reservation requests, date and time services were provided, amount charged, distance traveled, odometer readings provided by you, (3) payment information such as payment card number or portion thereof, expiration date and CVV number, bank information, and payment amounts, (4) information you provide or that we record in connection with customer support calls or complaints, (5) demographic information such as birthdate, gender, language preference, and occupation, and (6) the other information that identifies, relates to, describes, or is capable of being associated with, a particular individual that we describe in “Information We Collect” above.
Characteristics of protected classifications under California or federal law, such as language preference and gender.
Commercial information, including information about orders, purchases, or leases of, or interest you have expressed in, any of our products or services, registration information for any Porsche event or program, including Porsche driving experiences and the Porsche Travel Club, or web specials; and information you provide or submit to us when you participate in any event, program, contest, surveys, or other promotion that we may offer from time to time.
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, screen view time, scrolling, specific actions to activate features and/or otherwise navigate the application, reactions to alerts, searches, and your interactions with in-application marketing offers, and other information regarding your interaction with our websites, mobile apps, advertisements that we display on our websites or mobile apps or on third party sites and apps, or Porsche pages or accounts on any third-party social media platforms such as Facebook or Twitter.
Geolocation data relating to your computer or device when you interact with Porsche Drive Services, Porsche Websites and mobile apps that post this Privacy Notice.
Audio information from calls placed with customer service and accounting centers which may be recorded, and electronic information in the form of Internet or other electronic network activity information as described above.
Global positioning and other telematics data (as described above in more detail) relating to your use of our vehicles.
Inferences drawn from (1) the information we collect when you visit our websites, use Porsche Drive Services or other Porsche apps, our social media apps, tools, widgets and plug-ins, (2) information we collect, including through third-party suppliers, regarding content and other data posted on the Internet (such as public locations on the Internet), and (3) information about consumer preferences and behavior that we collect on our websites and mobile apps or purchase from third parties in order to create a profile about a consumer reflecting the consumer’s preferences, characteristics, predispositions, or behavior.
We collect this Personal Information from sources that include Porsche vehicle drivers, buyers and lessees, independent Porsche dealers, our affiliates, Porsche clubs, third parties such as Facebook if you access our online services through such third parties, and third-party marketing or analytics providers or providers of publicly available information. For more information, please see “Information We Collect”.For For information regarding the purposes for which we collect and use the Personal Information we collect, please see “Use of Your Information”.Disclosures of Personal Information for Monetary or Other Valuable Consideration or for Business PurposesWe have disclosed the following categories of Personal Information to other businesses or third parties for monetary or other valuable consideration within the twelve (12) months preceding the effective date of this Privacy Notice:
Identifiers and Commercial Information. Name, address, VIN, employer (if known), current vehicle information, if known, and phone number. We share this information with independent Porsche dealers for marketing purposes.
Identifiers and Inferences. Pseudonymous identifiers for individuals who visit our Web sites and mobile apps and the devices such individuals use to visit our Web sites and mobile apps, data relating to usage of our Web sites and apps and inferences drawn from such usage data, and data acquired from third party marketing and digital advertising providers. We share this information with third party vendors that provide consumer behavioral analytics, social media, and digital advertising services to Porsche, and where applicable these vendors may use the information for their own purposes.
We have disclosed Personal Information in all or substantially all of the categories identified in this Additional Notice for California Consumers for various business purposes. For more information about the categories of Personal Information we have disclosed, the categories of entities with which we have disclosed this information and the purposes for which we have disclosed the information, please see “Sharing of Information”.Your California Privacy RightsIf you are a California consumer, you have the following rights. We will honor requests received to the extent required by applicable law and within the time provided by law.Right to Access and Right to Know Information regarding Personal Information. You have the right to request that we disclose to you the categories and specific pieces of Personal Information we have collected about you. Specifically, you have the right to request that we disclose the following to you, in each case in the twelve-month period preceding your request:
the categories of Personal Information we have collected about you;
the categories of sources from which the Personal Information is collected;
our business or commercial purpose for collecting or selling Personal Information;
the categories of third parties with whom we share Personal Information;
the specific pieces of information we have collected about you;
the categories of Personal Information about you, if any, that we have disclosed or sold for monetary or other valuable consideration within the meaning of the CCPA and the categories of third parties to which we have disclosed the information, by category or categories of Personal Information for each third party to which we disclosed the Personal Information; and
the categories of Personal Information about you that we disclosed for a business purpose.
We will deliver Personal Information that we are required by law to disclose to you in the manner required by law within 45 days after receipt of a verifiable request, unless we notify you that we require additional time to respond, in which case we will respond within such additional period of time required by law. We may deliver the Personal Information to you through your account, if you maintain an account with Porsche, or, if not, electronically or by mail at your option. If electronically, then we will deliver the information in a portable and, to the extent technically feasible, in a readily useable format that allows you to transmit the information from one entity to another without hindrance.Right to Deletion of Personal Information. You have the right to request that we delete Personal Information about you that we have collected from you.Right to Opt Out. You have the right to opt out of the disclosure of Personal Information about you to third parties for monetary or other valuable consideration. To opt-out, please visit: Do Not Sell My Personal Information.To opt-out from the sale of personal information for valuable consideration to analytics, social media, and advertising partners, please use the following links:
Google Advertising opt-out: https://support.google.com/ads/answer/7395996
Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
Trade Desk opt-out: https://www.adsrvr.org/
Verizon Media opt-out: https://www.verizonmedia.com/policies/us/en/verizonmedia/privacy/controls/index.html
Right to Non-Discrimination. We may not discriminate against you because of your exercise of any of the foregoing rights, or any other rights under the California Consumer Privacy Act, including by:
Denying you goods or services;
Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
Providing you a different level or quality of goods or services; or
Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to Porsche by your Personal Information.Requests to Exercise Your Rights You may request to exercise the foregoing rights by:
Submitting a request through https://www.porsche.com/usa/privacy-policy/contact/
Calling us toll-free at 1-800-PORSCHE.
Effective Date: January 1, 2022
Copyright © 2022 Porsche Drive LLC