Icons Of Porsche: Sunstede Silverstone Edition.

Highlights of our 75 Years celebration.​

Aerial view of an outdoor automotive event set within rolling countryside. A large white Ferris wheel stands beside a white sculpture in a landscaped central area. There are rows of brightly coloured Porsches in yellow, orange and red displayed along the routes. Visitors walk around the site, which features a branded entry arch and open gathering spaces surrounded by green fields and woodland.​
Exterior view of a red-brick Porsche Cars Great Britain building at an outdoor festival, with classic Porsche cars parked in front and visitors gathering nearby.​
A custom, metallic purple Porsche 911 GT3 Sonderwunsch 'Tree of Life' edition displayed indoors on a patterned carpet behind a stanchion.
Aerial view of yellow and orange Porsches lined up on a Silverstone circuit road beneath the Sunstede – Icons of Porsche gantry sign.

Sunstede.

Set at the home of British Motorsport, Sunstede brought together the Porsche story in a dynamic and immersive setting at Silverstone, where road, track, heritage and contemporary culture met to create a truly engaging experience for all who attended.​

Sonderwunsch.

Over in the Clubhaus at the North circuit, an extraordinary selection of curated Sonderwunsch creations were brought to life through captivating static displays featuring the Soho House One, and the Tree of Life.​

Celebration of Porsche.

More than a showcase of exceptional cars, Sunstede was a true expression of Porsche culture. Bringing together road and track, heritage and innovation, the event united communities, creators and enthusiasts through curated displays, live track action and immersive experiences. The result was a vibrant and colourful experience that felt like a true celebration of Porsche in the UK.
A wide shot of a line of various sports and race cars navigating a curved section of a racetrack under an overcast sky.
A silver sports car leading a group of vehicles on a racetrack, passing directly beneath a large black overhead bridge printed with "SUNSTEDE". ​
A pit lane on a racetrack featuring multiple Porsche Cayenne Electric cars parked and driving along the lane, with spectators watching from an elevated walkway above.

Porsche Motorsport.​

From legendary race cars to exhilarating track action, Sunstede celebrated 75 years of Porsche Motorsport at Silverstone, immersing visitors in the passion, performance and heritage that define Porsche racing.​

A Porsche Carrera GT, a classic Porsche 356, and a modern 911 outside the Porsche Club Great Britain building at the Sunstede event.
Close-up of a classic white Porsche 911 with its rear engine cover open, displaying a vintage air-cooled engine while event attendees stand nearby.
A tan Porsche 911 parked at the Heizr brand stand, surrounded by hay bales, at a Porsche festival.

Porsche communities.​

Driven by community spirit, Porsche Cars Great Britain partnered with a number of car communities, including Porsche Club, to celebrate 75 years of sports cars, heritage, and community.​

A custom Porsche-branded La Marzocco coffee grinder and espresso machine setup on a counter at an event.​
Close-up of a Porsche door sill featuring glowing "SOHO HOUSE ONE" text, patterned fabric seats, and premium brown leather trim.
The inflatable Michelin Man mascot giving a thumbs-up in an outdoor venue surrounded by classic red Porsche cars and event crowds.

Partnerships.​

Together with our exceptional partners, we gave visitors a deeper look into the world of Porsche. Collaborations with La Marzocco, Soho House and Michelin highlighted at the festival demonstrated what is truly achievable when world-class brands unite.

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