Porsche NOW.

Highlights from our brand activated sales pop-up.​

The Porsche Now pop-up in an urban plaza featuring a large sign reading “Electrify the City”, with a Porsche 911 displayed on the roof and people walking nearby.
Pedestrians walking along a modern street in Liverpool with the Porsche Now Liverpool stand in the background.
A higher view the Porsche Now Liverpool pop up with “Electrify the City” on the side, with a sports car displayed on the roof.
Interior display with wooden shelves labelled “Build your Porsche”, showing rows of colourful threads and hanging leather material samples.
A gallery wall filled with vibrant Porsche posters featuring 911 sports cars with a graphic design background in various colours and styles.
A person placing an orange cap into a white Porsche branded shopping bag on a counter.
The interior display dashboard showing a Porsche Taycan on the home screen.

Liverpool ONE.​

The Porsche NOW pop-up store, located in the heart of Liverpool, served as a vibrant hub of creativity and community, welcoming Porsche enthusiasts and newcomers alike to experience Porsche in a unique environment.

The ultimate view.​

Positioned on the roof of the store, the Porsche 911 Targa GTS was on display for the duration of the four-week activation, visible from a distance to both city residents and visitors.​

Personalisation to new levels.​

Taking centre stage, Porsche Design and Exclusive Manufaktur were key themes throughout the pop-up, highlighting the unique specifications available to craft the ultimate dream sports car.​

Celebration of Porsche.​

Last summer’s pop-up was more than a showcase of exceptional cars; it was an expression of the brand itself. By bringing people together through collaborations with local partners and artists, and through immersive, hands-on workshops, Porsche shared its values of creativity, precision and community. The result was a distinctive, multi-sensory experience that felt progressive, authentic and unmistakably Porsche - creating lasting emotional connection well beyond the event.​

A Porsche gift.​

From the release of the Limited-Edition Porsche x MARTINI® RACING trainers, to an array of Porsche Design luggage, the high-quality range of Porsche Home and Lifestyle were on offer throughout the store opening, allowing guests to express their fascination, or gift to loved ones whose passion for Porsche has yet to be awakened.​

An immersive journey.​

The relaxed nature of Porsche NOW allowed the local community to take a break from their day to spend time exploring the vehicles, talking with the Porsche team and be involved with the unique events the store had to offer. With a regular change of theme and display vehicle, the temporary pop-up provided something for everyone.​
A person’s hand holds a navy-blue Puma shoe with the Martini Racing red and blue stripes. The shoe is being placed into a modern, blue display case labelled “Icons of Martini”.
A sleek retail display for Martini Racing Porsche merchandise. On the left, three pairs of trainers (in black and white) are arranged on glass shelves against a backdrop of the iconic Martini vertical blue and red racing stripes. ​
Two Puma x Porsche sneakers from the Martini Racing collection are displayed on clear acrylic shelves against a striped blue and red background. The top sneaker is off-white with teal and red stripes, while the bottom one is black with similar colorful accents. Both shoes feature "Martini Racing" branded tags clipped to the laces.

Porsche x MARTINI RACING®​

Porsche NOW transformed its lifestyle shop into a celebration of the new Porsche x MARTINI RACING® collection, showcasing the recent launch of trainers inspired by iconic race cars; from the 1976 936 Spyder, to the 917 KH that famously won the 24 Hours of Le Mans in 1971.​

A close-up of a white racing helmet with red and blue “Union Jack” inspired lightning bolt graphics resting on a wooden path. The text on the back read “PORSCHE SPRINT CHALLENGE GREAT BRITAIN”. In the blurred background, a group of people socialising at an outdoor event space ​
A high-performance Porsche 963 race car with red, black, and white livery parked in an outdoor courtyard. The shot is framed by green leaves in the foreground, with a “Porsche Now Coffee Shop” sign in the background.
A sharp close-up of a silver trophy engraved with Porsche Carrera Cup Great Britain, standing on a white pedestal with a blurred outdoor background.

Porsche Motorsport.​

With race simulators on hand for guests to experience a virtual edition of the GT4 Clubsport or a road-going GT3 RS, the next generation of motorsport enthusiasts competed against real-world and sim-racing professionals, and their remarkable lap times.​

A close-up of the black, red and gold Porsche crest centred on a white car hood. The hood is decorated with expressive, multi-coloured paint strokes in shades of blue, teal, red and purple.
An outdoor patio area featuring a large, vibrant mural on a brick wall that says “LIVERPOOL”. The mural depicts a teal Liver Bird and a black-and-white portrait of a women with her hair in rollers. Several black modern chairs and a table are placed in front of the wall.
An artist with his back to the camera uses a paint roller to apply bright yellow paint to a brick wall. The wall features a large-scale mural in progress, with sections of light blue and yellow paint overlapping.​

Showcase of the arts.​

Porsche NOW collaborated with a range of renowned and local artists to create an ever-changing display of community art across the store, providing a platform for them to express their unique works of art.​

A top-down view of a stack of Christophorus Porsche magazines resting on a light wood slatted table. The magazine cover features a classic yellow Porsche Speedster.
A house-shaped wooden display shelf titled “PORSCHE COMMUNITIES”. The compartments contain mini Porsche models.
A person stands in front of a black slatted wall labelled “Share Your Dream Porsche”, which is covered in colourful small notes clipped to a wire grid. A dark Porsche is partially visible in the foreground.

Porsche communities.​

Engaging with local, and Porsche, communities, Porsche NOW provided an exclusive space for guests to share their Porsche Dream, varying from driving the Pikes Peak in a GT3, to purchasing a 911 Turbo for a close family member.​

The Events​.

A person’s hands are seen using a pipette and a small whisk to mix a light-coloured powder in a glass bowl.​

The art of scents and serums.​

With a strong focus on sustainability, this workshop provided guests the opportunity to create their own personalised skincare products, with vegan, cruelty-free, and eco-friendly materials.

A close-up of the front windshield of a vintage cream coloured Porsche, with several stickers attached to the glass of the windshield.

A Sunday with Porsche Club.​

Porsche Club members were invited to join Porsche NOW after a scenic morning drive, sharing their unique stories of Porsche over coffees and pastries.

A close-up shot of a person’s hands with gold rings playing a keyboard. The background is blurred, showing hints of an outdoor event space. ​

Live music experiences.​

Taking place every Friday, Porsche NOW hosted intimate performances that nod to Liverpool’s musical roots, connecting audiences and musicians in a unique setting.

Two people are sat on separate paddleboards floating along a river, one is wearing a blue lifejacket, the other is wearing a red lifejacket.​

Paddle on the Docks.​

Guests were invited to explore Albert Docks with an unforgettable 90-minute paddleboarding tour, offering picture-perfect moments and a fresh perspective on the historic waterfront.

Scroll to the page top.