Black Porsche 911 in motion on a gravel country road, rear three-quarter view, motion blur through the trees.
The Owners Behind the Wheel

Classic Owners Stories

Our classic programme and focus on heritage exist to support owners who see their cars as more than machines. Across fashion and fine jewellery, Jonny Wilson and Reino bring the same discipline to their 964s that they bring to their own craft: an eye for proportion, a respect for materials, and a refusal to chase trends over substance. These are their stories, told in their own words.

Man in a cap and jacket standing outside the Cole Buxton storefront, a silver Porsche 911 reflected in the window behind him.

Jonny Wilson

Jonny Wilson is CEO and co-founder of Cole Buxton, a London-based luxury sportswear label, and UVU, a sportswear brand. He co-founded Cole Buxton in 2014, growing it into a brand with a flagship store in Soho.

The Creative

For Jonny Wilson, his 1990 Porsche 911 964 Carrera is more than a classic car. It's a symbol of timeless design and enduring creative discipline.

Man in sunglasses seated in a Porsche 911, tattooed arm resting on the wheel, sunlight catching the interior.

Reino Lehtonen-Riley

Owner and creative director of The Great Frog, a London jewellery house founded in 1972. The brand now has stores in London, Los Angeles and New York.

The Jeweller

For Reino, it's not just about the destination but the entire experience: the feel of the leather, the sound of the engine, and the sheer joy of the drive. Every detail in his 964 speaks to a time when design was as much about the human touch as it was about function. The car embodies the perfect blend of precision and personality, much like the jewellery Reino creates.

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