. Discover the universe from the back seat of a
The aim of the joint project between
“We are grateful to Startup Autobahn for the many opportunities and contacts it has made possible for us. This has given our projects a major boost in recent weeks, enabling us to realise a prototype in just 100 days,” explains Nils Wollny, CEO of “holoride”. He founded the entertainment tech startup at the end of 2018 in Munich, together with Marcus Kühne and Daniel Profendiner. Using the Startup Autobahn platform, the up-and-coming company has now shown that their “holoride” software works seamlessly with manufacturers’ vehicle data for motion-synchronised, real-time generation of virtual reality (VR) and cross-reality (XR) content.
The “holoride” software makes it possible to offer elastic content: a new form of media especially designed for use in vehicles, in which the content adapts to driving time, motion and context. The startup’s business model uses an open platform approach, allowing other car manufacturers and content producers to benefit from this technology.
Experience “holoride” in a
"A new dimension for in-car entertainment is opened up by "holoride". The manufacturer-independent approach convinced us from the start and, over the past few weeks, the team has proven what this technology can do. We look forward to taking the next steps together,” says Anja Mertens, Project Manager for Smart Mobility at
“holoride” aims to bring this new form of entertainment using commercially available VR headsets in the rear seats of the car to market in the next three years. With further development of Car-to-X infrastructure, traffic events can also become part of the experience in the long term. Traffic light stops could then be unexpected obstacles in the plot or interrupt a learning programme with a short quiz.
Under the motto “Next Visions. Change the Game – Create tomorrow”,
About Startup Autobahn
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*Data determined in accordance with the measurement method required by law. Since 01 September 2018 all new cars are approved in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure to measure fuel consumption and CO₂ emissions. You can find more information on WLTP at www.porsche.com/wltp. From 01 January 2019, all fuel consumption figures are shown as determined in accordance with WLTP. CO₂ figures will be shown as NEDC-equivalent values, as CO₂ based taxation will continue to be based on an NEDC value (derived from WLTP) until 06 April 2020. Fuel economy and CO₂ emission figures are only intended as a means of comparing different types of vehicles tested under the same test cycle. New WLTP homologated vehicles are therefore not directly comparable with any vehicles tested under NEDC. For Plug-in Hybrid Electric Vehicle (PHEV) range and Equivalent All Electric Range (EAER) figures are determined with the battery fully charged, using a combination of both battery power and fuel.
Values are provided for comparison only. To the extent that fuel consumption or CO₂ values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. Extra features and accessories (attachments, tyre formats etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics which may result in a change in fuel consumption and CO₂ values. Additionally, weather and traffic conditions, as well as individual driving styles, can all affect the actual fuel consumption, electricity consumption, and CO₂ emissions of a car.