There will be no staged scenes, models or specially selected staff brought to the fore here: instead, reportage-style clips and black-and-white images will highlight the human side of
“We are starting from a position of strength,” says Andreas Haffner, Member of the
The basis of the new campaign is the company’s cultural model, which was further developed by more than 500 employees from every department and the workers council in 2017. The key values behind this model are “passion, courage, performance and one family.” These values embody the self-perception of the team working
Developed by Scholz & Friends Berlin and photographed by Scottish photographer Jane Stockdale, the campaign consists of a range of online activities in addition to print and large-scale adverts, which will appear in cities such as Munich, Berlin, Hamburg, Cologne and Stuttgart. Short ‘making-of’ clips give the various participants the chance to have their say and will accompany the campaign on social media and in the
Image material available in the
© 2018 All rights reserved to
* Data determined in accordance with the measurement method required by law. Since 01 September 2017 certain new cars have been type approved in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure to measure fuel consumption and CO₂ emissions. From 01 September 2018 the WLTP will replace the New European Driving Cycle (NEDC). Due to the more realistic test conditions, the fuel consumption and CO₂ emission values determined in accordance with the WLTP will, in many cases, be higher than those determined in accordance with the NEDC. This may lead to corresponding changes in vehicle taxation from 01 September 2018. You can find more information on the difference between WLTP and NEDC at www.porsche.com/wltp.
Currently, we are still obliged to provide the NEDC values, irrespective of the testing method used. The additional reporting of the WLTP values is voluntary until their obligatory use. As far as new cars, (which are type approved in accordance with the WLTP) are concerned, the NEDC values will therefore be derived from the WLTP values during the transition period. To the extent that NEDC values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. They are intended solely as a means of comparing different types of vehicle. Extra features and accessories (attachments, tyre formats etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics. Additionally, weather and traffic conditions, as well as individual handling, can affect the fuel consumption, electricity consumption, CO₂ emissions and performance values of a car.