Extraordinarily Normal. Wine tastes sweeter in rooms with blue walls, and the taste of coffee is also influenced by ambient color. Corrections penned in purple tend to be viewed more favorably than those in red. Yellow promotes creativity, orange increases appetite. And a green
Nature, hope, growth, freedom, autonomy, youth, and life—the color green. Superior, strong, versatile, flawless, singular, timeless—the
The 911 has been made for nearly fifty-five years. It has gone through seven generations and a good half century of evolution. But age as such doesn’t enter the picture. More than 70 percent of all 911s ever made are still roadworthy today. Children who dream of sports cars trace its outlines almost unconsciously; their sketches pick up on the sloping roofline, the drop-shaped side windows, and the arched fenders. “A product with a harmonious form doesn’t need any decoration,” said its original designer, Ferdinand Alexander
Can a car that has been made a million times continue to meet the expectation of exclusivity? Doesn’t the sheer number destroy its mythical quality? Doesn’t growth undermine its cult status? Isn’t a lot enough? Or rather, how much is enough?
Every major brand draws its power from a legend. Legends are born of a balance between tradition and trendsetting. No other sports car embodies this successful formula as strikingly as the 911. It’s responsible for more than half of
Exclusivity does not arise automatically from rarity. Instead, it thrives on a promise, on connections and meaning, and on stories and experiences that you, our customers, associate with it. Cult is the access code for a way of life, and luxury lies in individual experiences and the time to have them.
The 911 has never been and never will be a car for the masses. We’ve never been concerned with making especially large numbers of sports cars, but rather with making especially good and fascinating ones—so fascinating that they consistently evoke desire and never stop resonating with people.
Back to the color: it doesn’t matter. A red
Wherever you have come from, wherever you are going, our Christophorus will accompany you.