Issue 377 Christophorus

Porsche -

Off to the garage! Google the term “innovation” and you’ll get about 500 million hits. There are technical innovations. Economic innovations. Social innovations. Some change the world. Some don’t. Some can be the key to a company’s success. Some are just buzzwords. According to Fredmund Malik, a leading management theorist, there is too much hype around innovation. And too little professionalism.

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