Porsche People Stories
Three Taycan cars with owners in a variety of landscapes
8 things you need to know about living with a Porsche Taycan From a smooth driving experience to easy charging to performance, three Taycan owners explain what they love most about their cars Read more
Close-up of hands putting Porsche logo on hub of wheel
Who owns Porsche? Most people know that Porsche is named after its founder, Ferdinand A. Porsche. But who owns one of the best-known carmakers in the world today? Read more
Sport Classic Grey Porsche Taycan with PIONΞERS CIRCLE decal
Wrapping a Porsche to celebrate the PIONΞERS CIRCLE NFT community Christian Dindorf, an ambassador for Porsche PIONΞERS CIRCLE, tells us about his specially wrapped Taycan Sport Turismo Read more
Iron Dames with pink 911 RSR at night on track
Who are the all-female Iron Dames motor racing team? Since forming in 2018, the Iron Dames racing team has been tearing up the track in their Porsche racecars, winning races and changing the perception of women in motorsport Read more
Man leans down and touches Porsche 911 model car
PTSRS – the Instagram channel inspired by Porsche Paint to Sample colours There are thousands of different colours available when you buy a new Porsche. Find out how Will Lee interacts with them and the stories behind them Read more
Man in roll neck jumper sat in black leather chair
My dream Porsche: with Michael Mauer, chief designer, Porsche With the Porsche Car Configurator, you can personalise a Porsche to your desired specifications. Michael Mauer, Vice President Style Porsche, inspires you with his perfect Taycan build Read more
Man sits in a Porsche Panamera with door wide open
Football star Sami Khedira takes a new Porsche Panamera on a Stuttgart road trip Join the former international footballer as he drives the new Panamera Turbo E-Hybrid around his home town to visit three locations that helped shape his career Read more
Two women with classic brown Porsche 911 Targa at dusk
A Porsche 911 love story that spans generations Yoko, a Porsche owner in LA, and Kyoko, a young neighbour who grew up admiring her 911 Targa, with a tale of memories and friendship, dedication and community Read more
Jeremy Lin leans against Riviera Blue Porsche 718 Boxster GTS
Inspired by Porsche colours: basketball star Jeremy Lin From college basketball to the professional game, challenging stereotypes have been part of Jeremy’s sporting life. We found out why Riviera Blue is his favourite Porsche colour and how it’s been a metaphor for his dreams Read more
People and Porsche cars outside F.A.T. Mankei, Grossglockner Pass, Austria
What is F.A.T. Mankei? Over 2200m up Austria’s highest mountain is an all-new version of a venue that’s been serving motorists driving up one of the world’s great roads for years Read more
Porsche facing three roads, each leading to a different digital world
How to buy a Porsche NFT The journey begins. Join Porsche as it enters into the world of Web3. Taking dreams to the next level, the bold project that’s dedicated to co-creation and community will blend together physical and digital worlds Read more
Woman walks past garage doors revealing several Porsche 911 sportscars
Is this the world’s best private Porsche collection? Californian Lisa Taylor has built up an impressive collections of new and classic Porsche cars – racing them, showing them and sharing her love for them Read more
Central feature of Porsche cars at Goodwood Festival of Speed
What were the best Porsche cars at the 2023 Goodwood Festival of Speed? As its 75th anniversary celebrations continue, Porsche took over the legendary festival with displays, futuristic new launches and the chance to see star cars past and present take on the famous hillclimb Read more
Orange Porsche, black grill peeling off onto floor
How to create a Porsche NFT Blending together physical and virtual worlds, the Porsche Web3 journey began with an innovative NFT collection dedicated to co-creation and community. Meet the masterminds behind this groundbreaking project Read more
New Porsche crest 2023
The history of the Porsche logo and crest The Porsche logo is one of the world’s most recognisable brand identities. But did you know that the striking coat of arms first adorned a Porsche in 1952? This is its story Read more
Minerva Blue classic Porsche 911 with woodland behind
Meet Pixar’s Sally Carrera co-creator Jay Ward and his classic Porsche 911 S Often found driving his classic G series Porsche 911 S around the Bay Area of northern California, Jay’s encyclopaedic knowledge of vintage automobiles has helped informed the Cars animated film franchise for over 15 years Read more
Six Porsche models in front of skyscraper skyline by day
The complete A-Z guide to Porsche terminology Why go from A to B when you can explore Porsche from A to Z – or should we say air-cooled to Zuffenhausen? Brush up on your Porsche facts with our alphabetical rundown Read more
Mr JWW with Porsche 911 GT3 RS 4.0
YouTuber Mr JWW’s stunning Porsche 911 collection He’s famous for his popular YouTube cars channel, but Mr JWW – aka James Walker – is a serial supercar buyer, too. And there’s one model that’s particularly special to him – the 911 GT3 Read more
Green and blue 718 Cayman GT4, couple standing in between
Porsche love stories for Valentine’s Day Are you a 911 fan in a romantic mood this 14 February? Do you go weak at the knees when a 718 Cayman drives past you? We’ve gathered stories of people who found their true love in a Porsche place Read more
Porsche 917 in Salzburg livery on rooftop in Santorini, Greece
Car photography – 10 Porsche photographers to inspire you From muted tones and a stripped back approach, to striking images created through editing software and extreme lighting, meet the car photographers who use Porsche as their muse Read more
Chris Labrooy sculpture of yellow racing driver and Porsche 911
The inspiration behind the Porsche art: why Chris Labrooy dreams big Fresh from creating his stunning Dream Big. installation during Miami Art Week, the leading digital artist explains how he brought his virtual designs to life, his appreciation for Porsche cars and how he sees NFTs as a gateway to great new art Read more
Porsche 911 RSR in pits at 8 Hours of Bahrain
Andy Werner’s guide to racecar livery design Discover how one man went from designing online virtual motorsport designs for fun to becoming one of the most in-demand livery and helmet designers, including Porsche Le Mans cars and racing helmets for many well-known names Read more
Porsche 956 speeding along racetrack, background blurred
How the Porsche 956 became an endurance racing legend From Nürburgring records to Le Mans victory, the 956 dominated the racing world for more than a decade. This is the story of how engineering innovation way ahead of its time helped create one of the world’s most successful racing cars Read more
Kitesurfer on Alaskan waters, snowy mountains in background
How Duotone designed a Porsche-inspired kite Drawing upon the iconic shape of Porsche sportscars and reflecting them in the design of a new kite, Duotone creative director, Florian Panther, explains how a dream collaboration resulted in a very special piece of kitesurfing equipment Read more
Side profile 2008 Porsche 911 (997) GT2 against green hill
Why the 997 is set to be a modern Porsche classic Belgium-based 911 fan LEM – aka Maxime Lecluse – and his father own three 911 sportscars between them – and two more Porsche SUVs besides, including a classic Cayenne S. He tells of a love for Porsche that burned slowly and then exploded, leading to a life of roadtrips and racetracks Read more
Line-up of Porsche model cars on display
Is this the world’s best Porsche model car collection? Kiwi Zhou, a PR manager at Porsche China, has gathered together one of the biggest stock of model Porsche cars you’ll ever see. He tells us how he got started – and how you can start your own Read more
Off-road Porsche 911 driving along rocky terrain, snow-capped volcano behind
Meet the off-road Porsche 911 that climbed the world’s highest volcano Learning by exploring – at high altitude. Driving a Porsche 911 converted for extreme off-road use to its limits, this is the story of how one intrepid crew reached new heights for a car, with endurance racer and adventurer Romain Dumas as their expedition leader Read more
Shawny Sander looking out of silver Porsche window at camera
A beginner’s guide to restoring a classic Porsche With a lifelong love for Porsche, but with only a fixed budget to play with, the German musician decided to take on a rebuild project that meant transforming a 911 S into her ultimate car Read more
Nick Heidfeld standing behind white Porsche 959 S
Nick Heidfeld’s glorious and rare Porsche 959 S restoration This Porsche 959 S is one of only 29 ever made. Giving it the new lease of life it deserved, Porsche Classic jumped onboard to restore the gamechanging car back to factory condition Read more
Dog leaning out of car window, reflected in door mirror
How to take your dog on a Porsche road trip We asked dog-owning Porsche drivers for their top tips on how to travel with your four-legged friends on long journeys Read more
Artist Vexx sitting next to Porsche painted with colourful cartoons
How artist Vexx painted the Porsche Vision Gran Turismo The exciting artist Vexx hand-painted the Porsche Vision GT live at the Gamescom gaming convention in his signature style. Now, this very special art car is available to digitally race in Gran Turismo 7 Read more
Man standing beside white Porsche 911
The Porsche x Michelin guide to tyres – with Mr JWW Porsche owner and automotive content creator Mr JWW visits Michelin’s development facility in France to discover why it’s crucial to use Porsche-recommended tyres Read more
Aerial image Porsche Taycan car surrounded by trees headlights on
The highest form of art Drones are now being deployed on an ever-growing range of tasks. For Yura Borschev, they are an incredibly creative tool – one that is quite literally changing our perspective on life Read more
Building a new classic: the people behind the Taycan From the vehicle acoustics to its specially selected leather, the Taycan is a truly ground-breaking car. This is its story, by the people who made it Read more
Power couple: Aksel Lund Svindal and the new Taycan With its power, speed and grace, the new Porsche Taycan is an icon in the making. So who better to take it into the mountains than an alpine skiing legend? Read more
Ornamental Conifer: turning Porsche into art Nico Sclater's typography adorns everything from jackets to crockery. But when it comes to incredible canvases to paint on, nothing beats the beauty of a Porsche. Read more