Innovation

Porsche Innovation Stories

Three men posing in front of a lake and mountains

Father & son and their shared passion for Porsche and NFTs

One father and son explain how immersing themselves in the world of Porsche NFTs by minting and collecting virtual 911 cars has brought them even closer together by attending PORSCHΞ PIONΞERS CIRCLE events.

Green Porsche 911 GT3 (type 992) exits hairpin bend

Your ultimate guide to the Porsche 911 GT3

Since it was first launched in 1999, the 911 GT3 has become a highly visible – and audible – symbol of how Porsche motorsport technology feeds into the company’s legendary sportscar

Porsche Mission X concept with Le Mans-style doors

What is the Porsche Mission X?

The Porsche Mission X hypercar aims to be the fastest road-legal vehicle around the Nürburgring Nordschleife

Dashboard of Porsche Cayenne with Apple CarPlay on centre display

What is Apple CarPlay and can you get it in a Porsche?

No matter where you are, Apple CarPlay allows you to access your iPhone applications through your Porsche touchscreen, making it easier and safer to stay connected when you’re on the road

New 2023 Porsche Cayenne parked up on rocky terrain

Seven things you need to know about the new 2023 Porsche Cayenne

Ever since it was launched in 2002, the Cayenne has reimagined what an SUV can be. From flexibility to comfort, off-road ability to the sporty performance that you associate with Porsche, it continues to evolve – as the new Cayenne proves

Stripped-down Porsche 959 with doors removed in a photo studio

How to restore a classic Porsche 959 Paris-Dakar rally car

Nearly four decades after three unique Porsche race cars shocked the world of motorsport with its rallying success, discover how one of them has been fully recommissioned by Porsche engineers

Six Porsche models in front of skyscraper skyline by day

The complete A-Z guide to Porsche terminology

Why go from A to B when you can explore Porsche from A to Z – or should we say air-cooled to Zuffenhausen? Brush up on your Porsche facts with our alphabetical rundown

Hans Mezger is standing next to one of the TAG Turbo Porsche engines that he designed.

A life full of powerful dreams

Mezger's passion for Porsche was second to none. His timeless designs led to the creation of truly iconic engines for the racetrack and the streets.

Three Porsche Taycan models parked next to modern building

Porsche Taycan model range: your questions answered

Since its launch in 2019, the all-electric Porsche sportscar has won many awards and plenty of admirers with its combination of innovative technology, standout design and dynamic performance

A person stands with their back to us and looks from a roof over the skyline of a big city. The sun is shining in the person's face.

To the courageous minds behind big dreams

Here's to those with the courage, passion and desire to pursue their dreams, whose stories provide inspiration for those willing to dream on.

Porsche GT2 RS speeding past crowds at Goodwood track

Porsche events in 2023: what to look forward to

Get ready for another fun, adrenaline-fuelled Porsche year. Here’s the key Porsche events, anniversaries, festivals and moments to get excited about over the next 12 months

Porsche Taycan 4 Cross Turismo parked on a bridge

What is the Porsche Taycan Cross Turismo?

The Taycan Cross Turismo is the car that can help you do more. A stunning all-electric sportscar that’s fun to drive, spacious and adventurous

Dare to be driven by dreams

Discover the power of pursuing a dream, as we hope to inspire those passionate about turning their dreams into reality.

Kitesurfer on Alaskan waters, snowy mountains in background

How Duotone designed a Porsche-inspired kite

Drawing upon the iconic shape of Porsche sportscars and reflecting them in the design of a new kite, Duotone creative director, Florian Panther, explains how a dream collaboration resulted in a very special piece of kitesurfing equipment

Red baby Porsche 911 next to teddy dressed as a racing driver

10 great Christmas gifts for car lovers

From eBikes to skis, sweaters to soundbars, discover the latest Porsche tech, fashion and accessories. The perfect present inspiration for the Porsche lover in your life – even if that person is you!

How to Achieve the Impossible with Richard Browning

Jeremy White joins Richard Browning to talk about achieving the impossible, working to improve the mobility of paramedics and more.

Nick Heidfeld standing behind white Porsche 959 S

Nick Heidfeld’s glorious and rare Porsche 959 S restoration

This Porsche 959 S is one of only 29 ever made. Giving it the new lease of life it deserved, Porsche Classic jumped onboard to restore the gamechanging car back to factory condition

Dog leaning out of car window, reflected in door mirror

How to take your dog on a Porsche road trip

We asked dog-owning Porsche drivers for their top tips on how to travel with your four-legged friends on long journeys

We see Sophie de Oliveira's face in a close-up from the front. She looks reflective.

Sophie de Oliveira Barata's healing touch with artistic flair

Sophie turned her passion for special effects into crafting innovative, timeless designs to inspire creativity within the medical prosthetics world.

Man standing beside white Porsche 911

The Porsche x Michelin guide to tyres – with Mr JWW

Porsche owner and automotive content creator Mr JWW visits Michelin’s development facility in France to discover why it’s crucial to use Porsche-recommended tyres

Karla Welch casually sits on a wooden chair while she looks into the camera.

Vogue Forces of Fashion: taking the wheel

Watch the Vogue Forces of Fashion session as Janelle Okwodu sits down with stylist and entrepreneur Karla Welch to talk mentorship, reinvention and dreams.

St. Vincent lies on a brightly-carpeted floor in a cozy space. She is surrounded by books and reading a novel.

Watch St. Vincent reveal the magic behind her creative process

The artist talks about how she uses music to tell stories, her admiration for those before her and how new experiences have altered her perspective.

Sean Wotherspoon

Watch Sean Wotherspoon on why nature is his shortcut to innovation

The designer talks about his passion for nature, his desire to maintain the heritage of his subjects of innovation, and the power of self-expression.

Ferry Porsche is leaning against the front of a red Porsche 356 “No 1” Roadster.

How Ferry Porsche's dream started rolling

Inspired by his father’s work, Ferry Porsche built the sports car of his dreams.

The artist St. Vincent sits on a stool in front of a curtain. Three stacked monitors in the foreground show the exact same curtain scene in black and white.

A platform for dreamers: The Art of Drive

Conceived in collaboration with Vogue and WIRED, The Art of Drive exists to educate and inspire the innovators of the future.

Shamadean Reid

Sharmadean Reid on creating your own path

The tech founder talks about writing your own story, surrounding yourself with inspiration, and having a positive vision for the future.

Redefining reality one paint stroke at a time

Hemal Jhaveri joins Alexa Meade to explore how different tools can not only bring a vision to life, but also expand perspectives and inspire others.

Hanna Lux Davis sits in a white armchair against a dark green background and smiles

Hanna Lux Davis on doing what it takes

The music video director talks about the importance of passion, influencing future generations through fashion, and helping artists to tell stories.

Grace Ladoja: Lessons on you

The music manager talks about celebrating little moments of success, the importance of passion in creativity and what she wants the future to hold.

Leyla Piedayesh

Leyla Piedayesh: it starts with you

The fashion designer and entrepreneur talks about jumping in at the deep end, how passion inspires her more than objectives, and learning to let go.

Sara Nuru

Sara Nuru on moving the needle forward

The fashion model and entrepreneur talks about supporting women and selling sustainable products, living in the moment and her hopes for the future.

Janeya Griffin

Janeya Griffin: How to harness your own potential

Janeya talks about her passion for establishing connections, the importance of switching things up, and understanding the impact you have on the world.

Angelique Kerber: You can't control life

The sports star talks about how discipline and passion drives her, drawing strength from the hardest moments, and a desire to inspire future generations.

Barbara Sika is standing in front of a concrete wall and smiles in the camera.

Barbara Sika: A passion for telling stories through timeless designs

The Colour and Trim Designer talks about drifting through life, being open to inspiration and new experiences, and how passion leads to success.

Jon Gray

Building communities of the future: healthy food for all

Gideon Lichfield sits down with Ghetto Gastro cofounder Jon Gray to discuss shedding light on the underestimated and using food as a vehicle for story.

Karla Welch leans against a stool with her arms crossed in a white studio.

Karla Welch: a masterclass in using style and clothes to enact change

The stylist and entrepreneur talks about learning from every experience, how collaborative spirit fuels the fashion industry, and being open to inspiration.

The Journey of the Entrepreneur with Sharmadean Reid

Greg Williams sits down with Sharmadean Reid to discuss her true passion of unlocking the potential of female entrepreneurship.

Sean Wotherspoon laying down

Sean Wotherspoon: determined to inspire

The designer talks about his belief that anyone can innovate, his initial experiences working for big brands, and going out to find moments of peace.

Vogue business and Porsche event

Vogue Business and Porsche event: How to reinvent through innovation

Join Vogue's Hilary Milnes and a host of industry leading speakers to discover how passion, teamwork and sustainability are integral to innovation.

Porsche 911 GT3 with Touring Package from side rear

Explore the 911 GT3 with Touring Package: the ultimate Porsche sports car

There are few cars that combine muscular grace with powerful, sports car dynamics quite like the new Porsche 911 GT3 with Touring Package. We lift the lid on its unique combination of subtle styling and astounding performance