Innovation

Dashboard of Porsche Cayenne with Apple CarPlay on centre display

What is Apple CarPlay and can you get it in a Porsche?

No matter where you are, Apple CarPlay allows you to access your iPhone applications through your Porsche touchscreen, making it easier and safer to stay connected when you’re on the road
Classic Porsche 911 in orange

A brief history of the Porsche 911

It’s a big year for the 911 – in 2023, it’s 60 years old. Dive into our guide on a sportscar that continues to define pure driving enjoyment
Man standing in front of a vintage yellow Porsche 911

My perfect Porsche: creating the ultimate 911 Turbo S

The creative chief behind the cult Instagram channel talks through his dream car build using the Porsche Car Configurator
View of line of Porsche 911 sportscars and rear wings

The greatest Porsche spoilers and rear wings

Spoiler alert: Porsche rear wings add much more than just drama – their many innovative designs have helped to boost the performance of Porsche cars on both road and track. Discover some of the all-time greats
New 2023 Porsche Cayenne parked up on rocky terrain

Seven things you need to know about the new 2023 Porsche Cayenne

Ever since it was launched in 2002, the Cayenne has reimagined what an SUV can be. From flexibility to comfort, off-road ability to the sporty performance that you associate with Porsche, it continues to evolve – as the new Cayenne proves
Stripped-down Porsche 959 with doors removed in a photo studio

How to restore a classic Porsche 959 Paris-Dakar rally car

Nearly four decades after three unique Porsche race cars shocked the world of motorsport with its rallying success, discover how one of them has been fully recommissioned by Porsche engineers
Six Porsche models in front of skyscraper skyline by day

The complete A-Z guide to Porsche terminology

Why go from A to B when you can explore Porsche from A to Z – or should we say air-cooled to Zuffenhausen? Brush up on your Porsche facts with our alphabetical rundown
Porsche facing three roads, each leading to a different digital world

How to buy a Porsche NFT

The journey begins. Join Porsche as it enters into the world of Web3. Taking dreams to the next level, the bold project that’s dedicated to co-creation and community will blend together physical and digital worlds
Three Porsche Taycan models parked next to modern building

Porsche Taycan model range: your questions answered

Since its launch in 2019, the all-electric Porsche sportscar has won many awards and plenty of admirers with its combination of innovative technology, standout design and dynamic performance
A person stands with their back to us and looks from a roof over the skyline of a big city. The sun is shining in the person's face.

To the courageous minds behind big dreams

Here's to those with the courage, passion and desire to pursue their dreams, whose stories provide inspiration for those willing to dream on.
Porsche 911 Classic Club Coupe in dark, industrial warehouse

Creating custom Porsche cars with the Sonderwunsch (special request) programme

You dream it. They build it. The Porsche Sonderwunsch (special request) arm of the Porsche Exclusive Manufaktur and Porsche Classic departments take personalisation to the highest level. Almost anything is possible when it comes to creating a custom Porsche
Rear three-quarters view of Porsche 918 on a racetrack

How much is a Porsche 918 Spyder?

Porsche has made many outstanding sportscars – but few, if any, can match, this hybrid-powered supercar. With its lightweight construction, innovative power unit and mind-blowing performance, it left the world reaching for superlatives. We explore its history and legacy
Porsche 911 Carrera RS 2.7; 911 (type 992) GT3 RS

The most significant Porsche RS cars

Just two letters, but so much meaning. Let’s take a look at the most significant RS cars Porsche has ever produced
Yellow Porsche 911 Carrera RS 2.7 with ducktail

What is the Porsche 911 ducktail?

Fifty years ago, a new, lightweight 911 with a unique aerodynamic rear wing was unleashed. It was a decision that would determine how many of the fastest Porsche sportscars would look to this day. This is the story of the Porsche 911 ducktail

The Porsche 917 – the greatest racing car of all time?

From securing Porsche its debut Le Mans win to incredible speed records and North American victories, this is the story of the 917. One that conquered the world, made history and been an inspiration for Porsche motorsport ever since – including today’s Porsche 963 race car
Orange classic Porsche on Swiss Alpine road, mountains in background

Planning a road trip: what is ROADS by Porsche?

ROADS is a free app that’s home to the ultimate online community for those that love road trips. Unite with other passionate drivers as you uncover – and drive – the finest scenic routes in front of your doorstep and all around the world
1967 Porsche 911 S 2.0 Coupe beside aeroplane

What are Porsche Fuchs wheels?

In 1965, a brand-new wheel was presented for the 911 S, the sportiest version of the soon-to-be iconic car. The five-spoke design would eventually achieve legendary status of its own – and to this day remains one of the go-to wheels for classic Porsche 911 owners everywhere
Porsche GT2 RS speeding past crowds at Goodwood track

Porsche events in 2023: what to look forward to

Get ready for another fun, adrenaline-fuelled Porsche year. Here’s the key Porsche events, anniversaries, festivals and moments to get excited about over the next 12 months
Porsche 911 Carrera 3.2 4x4 Paris Dakar (953) on course

The story of how a Porsche 911 won the 1984 Paris-Dakar rally

For its new 911 Dakar, Porsche was inspired by a car that nearly four decades ago shocked motorsport by winning the world’s greatest long-distance off-road event. We pay tribute to a truly remarkable vehicle
Red, white and black Porsche 963 racecar driving Goodwood Hillclimb

What is the Porsche 963 racecar?

The Porsche 963 is what racecars dream to be when they grow up. Making its race debut at the 24 Hours of Daytona, the 2023 motorsport season welcomes a new star of the track
Side view of black Porsche 911 S 2.4 Targa

How Porsche Classic restored a 50-year-old 911 Targa

Signed by F.A. Porsche, finished in his preferred colour of black, and two years in the making, this unique restoration project pays homage to the 50th anniversary of Porsche Design
Porsche Taycan 4 Cross Turismo parked on a bridge

What is the Porsche Taycan Cross Turismo?

The Taycan Cross Turismo is the car that can help you do more. A stunning all-electric sportscar that’s fun to drive, spacious and adventurous
Porsche 956 speeding along racetrack, background blurred

How the Porsche 956 became an endurance racing legend

From Nürburgring records to Le Mans victory, the 956 dominated the racing world for more than a decade. This is the story of how engineering innovation way ahead of its time helped create one of the world’s most successful racing cars
Kitesurfer on Alaskan waters, snowy mountains in background

How Duotone designed a Porsche-inspired kite

Drawing upon the iconic shape of Porsche sportscars and reflecting them in the design of a new kite, Duotone creative director, Florian Panther, explains how a dream collaboration resulted in a very special piece of kitesurfing equipment
Red baby Porsche 911 next to teddy dressed as a racing driver

10 great Christmas gifts for car lovers

From eBikes to skis, sweaters to soundbars, discover the latest Porsche tech, fashion and accessories. The perfect present inspiration for the Porsche lover in your life – even if that person is you!
Grand Prix White and Green Porsche 911 Carrera RS 2.7

The remarkable story of the Porsche 911 Carrera RS 2.7

The ducktail spoiler. Those iconic wide wheel arches. The debut of the Carrera nameplate. Germany’s fastest production car. Fifty years ago, a genre-defining Porsche legend was born in the shape of the Carrera RS 2.7
Off-road Porsche 911 driving along rocky terrain, snow-capped volcano behind

Meet the off-road Porsche 911 that climbed the world’s highest volcano

Learning by exploring – at high altitude. Driving a Porsche 911 converted for extreme off-road use to its limits, this is the story of how one intrepid crew reached new heights for a car, with endurance racer and adventurer Romain Dumas as their expedition leader
Nick Heidfeld standing behind white Porsche 959 S

Nick Heidfeld’s glorious and rare Porsche 959 S restoration

This Porsche 959 S is one of only 29 ever made. Giving it the new lease of life it deserved, Porsche Classic jumped onboard to restore the gamechanging car back to factory condition
Woman looks at computer showing Porsche Car Configurator

My perfect Porsche: an elegant 911 GT3 Touring

When it comes to colour and materials, Daniela Milošević spends her days devising what the Porsche cars of the future will look like. Here's what happened when she configured her dream Porsche
Dog leaning out of car window, reflected in door mirror

How to take your dog on a Porsche road trip

We asked dog-owning Porsche drivers for their top tips on how to travel with your four-legged friends on long journeys
Close-up image of Porsche Cayenne

7 things you might not know about the Porsche Cayenne

Two decades ago, Porsche stunned the world with its first-ever SUV. Let’s look back at the fascinating stories behind this gamechanging car
Man standing beside white Porsche 911

The Porsche x Michelin guide to tyres – with Mr JWW

Porsche owner and automotive content creator Mr JWW visits Michelin’s development facility in France to discover why it’s crucial to use Porsche-recommended tyres
Woman with classic Porsche 911 Targa in a workshop

What is the best engine oil for my classic Porsche?

Prevention is always better than a cure – and that’s certainly true when it comes to looking after your engine. Choose the right engine oil for your classic Porsche car and it’ll help prolong its lifespan for more happy motoring
We see Sophie de Oliveira's face in a close-up from the front. She looks reflective.

Sophie de Oliveira Barata's healing touch with artistic flair

Sophie turned her passion for special effects into crafting innovative, timeless designs to inspire creativity within the medical prosthetics world.
St. Vincent lies on a brightly-carpeted floor in a cozy space. She is surrounded by books and reading a novel.

Watch St. Vincent reveal the magic behind her creative process

The artist talks about how she uses music to tell stories, her admiration for those before her and how new experiences have altered her perspective.

Watch Sean Wotherspoon on why nature is his shortcut to innovation

The designer talks about his passion for nature, his desire to maintain the heritage of his subjects of innovation, and the power of self-expression.
Karla Welch casually sits on a wooden chair while she looks into the camera.

Vogue Forces of Fashion - "Taking The Wheel"

Watch the Vogue Forces of Fashion session as Janelle Okwodu sits down with stylist and entrepreneur Karla Welch to talk mentorship, reinvention and dreams.
Vogue business and Porsche event

Vogue Business and Porsche event: How to reinvent through innovation

Join Vogue's Hilary Milnes and a host of industry leading speakers to discover how passion, teamwork and sustainability are integral to innovation.

The Journey of the Entrepreneur with Sharmadean Reid

Greg Williams sits down with Sharmadean Reid to discuss her true passion of unlocking the potential of female entrepreneurship.

A platform for dreamers: The Art of Drive

Conceived in collaboration with Vogue and WIRED, The Art of Drive exists to educate and inspire the innovators of the future.

Sharmadean Reid on creating your own path

The tech founder talks about writing your own story, surrounding yourself with inspiration, and having a positive vision for the future.
Sean Wotherspoon laying down

Sean Wotherspoon: Determined to inspire.

The designer talks about his belief that anyone can innovate, his initial experiences working for big brands, and going out to find moments of peace.

Sara Nuru on moving the needle forward

The fashion model and entrepreneur talks about supporting women and selling sustainable products, living in the moment and her hopes for the future.

Redefining Reality One Paint Stroke At A Time

Hemal Jhaveri joins Alexa Meade to explore how different tools can not only bring a vision to life, but also expand perspectives and inspire others.
Leyla Piedayesh

Leyla Piedayesh: it starts with you.

The fashion designer and entrepreneur talks about jumping in at the deep end, how passion inspires her more than objectives, and learning to let go.
Karla Welch leans against a stool with her arms crossed in a white studio.

Karla Welch: a masterclass in using style and clothes to enact change

The stylist and entrepreneur talks about learning from every experience, how collaborative spirit fuels the fashion industry, and being open to inspiration.

Janeya Griffin: How to harness your own potential.

Janeya talks about her passion for establishing connections, the importance of switching things up, and understanding the impact you have on the world.

How to Achieve the Impossible with Richard Browning

Jeremy White joins Richard Browning to talk about achieving the impossible, working to improve the mobility of paramedics and more.

Grace Ladoja: Lessons on you

The music manager talks about celebrating little moments of success, the importance of passion in creativity and what she wants the future to hold.

Building Communities of the Future: Healthy Food for All

Gideon Lichfield sits down with Ghetto Gastro cofounder Jon Gray to discuss shedding light on the underestimated and using food as a vehicle for story.

Barbara Sika on using colour to create emotion

The Colour and Trim Designer talks about drifting through life, being open to inspiration and new experiences, and how passion leads to success.

Angelique Kerber: You can't control life

The sports star talks about how discipline and passion drives her, drawing strength from the hardest moments, and a desire to inspire future generations.
Ferry Porsche is leaning against the front of a red Porsche 356 “No 1” Roadster.

How Ferry Porsche's dream started rolling

Inspired by his father’s work, Ferry Porsche built the sports car of his dreams.

To the couragesous minds behind big dreams

Discover the power of pursuing a dream, as we hope to inspire those passionate about turning their dreams into reality.
Aerial image Porsche Taycan car surrounded by trees headlights on

The highest form of art

Drones are now being deployed on an ever-growing range of tasks. For Yura Borschev, they are an incredibly creative tool – one that is quite literally changing our perspective on life

Building a new future that’s out of this world

With a mission to the moon on the near horizon, we look at how rapid advancements in 3D printing is helping change the course of history both today and beyond

Building a new classic: the people behind the Taycan

From the vehicle acoustics to its specially selected leather, the Taycan is a truly ground-breaking car. This is its story, by the people who made it

Boston: aiming for the neutral zone

Lower air pollution, safer streets, higher productivity. The US city of Boston is aiming to achieve all of these by 2050 with the help of electric vehicles

From capital of art to capital of Artificial Intelligence

Amsterdam, the city of bikes, boats and laid-back bars, is blooming. Here’s how an open-minded, pioneering spirit has led to it becoming a leading light in the development of AI
Porsche 911 with rust-like patina on its bodywork

Porsche unveils Patina Paint To Sample

Patina – the way a vehicle’s paintwork ages – is huge in classic car circles. Now, a hi-tech Porsche innovation means that new car owners can achieve it too
Side view of Porsche 911 GT3 RS on starting grid

Your questions answered: 8 things you need to know about the new Porsche 911 GT3 RS

Lighter than before and featuring increased downforce, the performance of the new 911 GT3 RS has been raised to levels that make it an aerodynamic wonder
Side view of yellow Porsche with sun hitting off windscreen

How I found my air-cooled classic Porsche 911

Stuck in traffic one day, Sydney-based creative director, Thomas Walk, spotted the tell-tale shape of his favourite car. It set in motion a chain of events that involved restoring a beautiful classic 911, embarking on a special road trip, and proposing to his partner
Woman enters Porsche 996, green sunlit meadows behind her

Porsche 996 buyer’s guide

The type 996 tore up the 911 script. Bigger, quicker and more accessible than any Porsche sportscar that had gone before, some 25 years after launch, we discover why it’s now a brilliant first step into 911 ownership

Your questions answered: 7 things you need to know about the Porsche 718 Cayman GT4 RS

This is the 718 Cayman GT4 RS – the fastest street-legal Cayman that Porsche has ever produced. Let’s dive into the details of this spectacular sportscar
2022 24 Hours of Le Mans Porsche 911 RSR racecar

The Le Mans-winning Porsche RSR: 12 things you need to know

The Porsche 911 RSR racecar has just grabbed a stunning victory in its last-ever outing in the GTE-Pro class category at the 24 Hours of Le Mans. Nearly 50 years after the debut of the first ever Porsche RSR racecar, we pay tribute to the RSR with a dozen roaring facts

Five Porsche concept cars you might not have heard of

The new Porsche Vision GT is, perhaps, one of the brand’s best-known concept cars, but here are five you might not be so familiar with
Two men in vintage Porsche hybrid car

Gamechanger: how Ferdinand Porsche designed the first-ever hybrid car

Hybrid and all-electric cars may feel like a thoroughly modern mobility solution, but the man who founded Porsche was designing battery-powered cars at the turn of the 20th Century
Two assembly workers work on a Taycan a Porsche Zuffenhausen

Where are Porsche cars made?

From Zuffenhausen to Malaysia, we dive into the wide world of Porsche to find out which production car is made where, taking in plenty of automotive history along the way
Person in racesuit throws popcorn, Porsche Vision Gran Turismo behind

Bringing the Porsche Vision Gran Turismo to life

A unique concept car like the Porsche Vision Gran Turismo deserves a visionary storyteller to tell its tale. Photographer Teresa Freitas explains how she used a real-life car model and colourful, cinematic approach to fire our imaginations
A man ordering parts from the Porsche ORIGINALE catalogue

Why genuine classic car parts from Porsche matter: an expert’s guide

Care for your classic Porsche? This is why it’s important you use genuine parts
Porsche 911 GT3 with Touring Package from side rear

Explore the 911 GT3 with Touring Package: the ultimate Porsche sports car

There are few cars that combine muscular grace with powerful, sports car dynamics quite like the new Porsche 911 GT3 with Touring Package. We lift the lid on its unique combination of subtle styling and astounding performance

High-tech and high life: Tel Aviv

In smart mobility and cyber security, Israel is one of the countries leading the charge. And, in Tel Aviv, you’ll find a gregarious city that combines it with having plenty of fun
Hans Mezger is standing next to one of the TAG Turbo Porsche engines that he designed.

A life full of powerful dreams

Mezger's passion for Porsche was second to none. His timeless designs led to the creation of truly iconic engines for the racetrack and the streets.
Hanna Lux Davis sits in a white armchair against a dark green background and smiles

Hanna Lux Davis on doing what it takes

The music video director talks about the importance of passion, influencing future generations through fashion, and helping artists to tell stories.
Red and white Porsche prototype racecar on track

A peek into the future Porsche racing experience

Mission R is a new, all-electric concept racecar. But what mission is it trying to accomplish? In this case, the clue is in the name. ‘R’ is for racing. And the Mission R is here to set out Porsche’s vision for the future of customer motorsport

A Porsche innovation powered by your imagination

With Paint To Sample, personalising how your car looks reaches new heights. We find out how Porsche achieves the colour of your dreams

The hi-tech city with lofty ambitions

Right now, Tel Aviv is one of the most exciting cities on earth. Here, start-up scouts and Porsche are seeking the people and ideas driving our mobility of the future

En route to the new reality

We head to the spiritual home of Augmented and Virtual Reality in California’s Silicon Valley, drinking in the beauty of Highway 1 on the way