Culture

Porsche 917 in Salzburg livery on rooftop in Santorini, Greece

Car photography – 10 Porsche photographers to inspire you

From muted tones and a stripped back approach, to striking images created through editing software and extreme lighting, meet the car photographers who use Porsche as their muse
Porsche GT2 RS speeding past crowds at Goodwood track

Porsche events in 2023: what to look forward to

Get ready for another fun, adrenaline-fuelled Porsche year. Here’s the key Porsche events, anniversaries, festivals and moments to get excited about over the next 12 months
Man in multicoloured jacket sits in front of multicoloured Porsche

How Sean Wotherspoon designed a Porsche Taycan art car

The designer on how he translated his instantly recognisable footwear design to a fully electric Porsche to create a multicoloured masterpiece – his Taycan 4 Cross Turismo art car
Chris Labrooy sculpture of yellow racing driver and Porsche 911

The inspiration behind the Porsche art: why Chris Labrooy dreams big

Fresh from creating his stunning Dream Big. installation during Miami Art Week, the leading digital artist explains how he brought his virtual designs to life, his appreciation for Porsche cars and how he sees NFTs as a gateway to great new art

The top Porsche social moments of 2022

Where can you see superheroes chowing down on burgers, scintillating Porsche cars and unforgettable locations? You’ll find them all here in this selection of some of the best Porsche moments from our community and featured on the Porsche Instagram channel
Porsche cars lined up at event, Dubai evening skyline behind

Porsche in 2022: end of year review

From Sean Wotherspoon’s Taycan Cross Turismo art car to gatherings of beautiful classic Porsche vehicles, an IPO to breaking lots of records, we’ve rounded up all the action from a brilliant year in one exciting fun film
Rear of red Porsche 911 Speedster,  Forza Horizon 5 game

Forza Horizon 5: the complete list of Porsche cars

Race through Mexico in a spectacular range of Porsche cars. This is the complete list of cars available in Forza Horizon 5
Two Japanese women in traditional dress with a young girl

A Japanese foodie road trip in a Porsche

Exquisite flavours, artistic presentation and refined cutlery underline the unique nature of Japanese dining culture. A road trip through the Land of the Rising Sun
Side profile 2008 Porsche 911 (997) GT2 against green hill

Why the 997 is set to be a modern Porsche classic

Belgium-based 911 fan LEM – aka Maxime Lecluse – and his father own three 911 sportscars between them – and two more Porsche SUVs besides, including a classic Cayenne S. He tells of a love for Porsche that burned slowly and then exploded, leading to a life of roadtrips and racetracks
Porsche facing three roads, each leading to a different digital world

How to buy a Porsche NFT

The journey begins. Join Porsche as it enters into the world of Web3. Taking dreams to the next level, the bold project that’s dedicated to co-creation and community will blend together physical and digital worlds
Red baby Porsche 911 next to teddy dressed as a racing driver

10 great Christmas gifts for car lovers

From eBikes to skis, sweaters to soundbars, discover the latest Porsche tech, fashion and accessories. The perfect present inspiration for the Porsche lover in your life – even if that person is you!
Line-up of Porsche model cars on display

Is this the world’s best Porsche model car collection?

Kiwi Zhou, a PR manager at Porsche China, has gathered together one of the biggest stock of model Porsche cars you’ll ever see. He tells us how he got started – and how you can start your own
Pastel colour-blocked electric Porsche art car inside white studio

The greatest ever Porsche art cars

From a psychedelic rock star 356 to a beautifully fragrant Taycan, we’ve gathered together the finest Porsche art cars from across the years in order to pay homage to the talented creatives that made them a tangible reality
Winegrowers in South Tyrol removing leaves from vines

A Porsche roadtrip to the South Tyrol vineyards

In the majority German-speaking region of South Tyrol you will find great Alpine driving roads, a land of unique culture and vineyards where history and modern winemaking go hand in hand
Artist Vexx sitting next to Porsche painted with colourful cartoons

How artist Vexx painted the Porsche Vision Gran Turismo

The exciting artist Vexx hand-painted the Porsche Vision GT live at the Gamescom gaming convention in his signature style. Now, this very special art car is available to digitally race in Gran Turismo 7
Digitally ehanced image of Porsche 904 on rainy racetrack

How to edit your Porsche car photography

A top automotive digital creator shows us how, with a little time and effort, you can take a standard car photo and edit it into something special
Aeron is standing behind the counter at Kappou, focused on preparing a dish.

Chef Aeron Choo: Never Accept “No”

Aeron on mastering Japanese cuisine, despite facing gender stereotypes and other traditional beliefs in Japan.
St. Vincent lies on a brightly-carpeted floor in a cozy space. She is surrounded by books and reading a novel.

Watch St. Vincent reveal the magic behind her creative process

The artist talks about how she uses music to tell stories, her admiration for those before her and how new experiences have altered her perspective.

Watch Sean Wotherspoon on why nature is his shortcut to innovation

The designer talks about his passion for nature, his desire to maintain the heritage of his subjects of innovation, and the power of self-expression.
Karla Welch casually sits on a wooden chair while she looks into the camera.

Vogue Forces of Fashion - "Taking The Wheel"

Watch the Vogue Forces of Fashion session as Janelle Okwodu sits down with stylist and entrepreneur Karla Welch to talk mentorship, reinvention and dreams.
Vogue business and Porsche event

Vogue Business and Porsche event: How to reinvent through innovation

Join Vogue's Hilary Milnes and a host of industry leading speakers to discover how passion, teamwork and sustainability are integral to innovation.

The Journey of the Entrepreneur with Sharmadean Reid

Greg Williams sits down with Sharmadean Reid to discuss her true passion of unlocking the potential of female entrepreneurship.

A platform for dreamers: The Art of Drive

Conceived in collaboration with Vogue and WIRED, The Art of Drive exists to educate and inspire the innovators of the future.

Sharmadean Reid on creating your own path

The tech founder talks about writing your own story, surrounding yourself with inspiration, and having a positive vision for the future.
Sean Wotherspoon laying down

Sean Wotherspoon: Determined to inspire.

The designer talks about his belief that anyone can innovate, his initial experiences working for big brands, and going out to find moments of peace.

Sara Nuru on moving the needle forward

The fashion model and entrepreneur talks about supporting women and selling sustainable products, living in the moment and her hopes for the future.

Redefining Reality One Paint Stroke At A Time

Hemal Jhaveri joins Alexa Meade to explore how different tools can not only bring a vision to life, but also expand perspectives and inspire others.
Leyla Piedayesh

Leyla Piedayesh: it starts with you.

The fashion designer and entrepreneur talks about jumping in at the deep end, how passion inspires her more than objectives, and learning to let go.
Karla Welch leans against a stool with her arms crossed in a white studio.

Karla Welch: a masterclass in using style and clothes to enact change

The stylist and entrepreneur talks about learning from every experience, how collaborative spirit fuels the fashion industry, and being open to inspiration.

Janeya Griffin: How to harness your own potential.

Janeya talks about her passion for establishing connections, the importance of switching things up, and understanding the impact you have on the world.

How to Achieve the Impossible with Richard Browning

Jeremy White joins Richard Browning to talk about achieving the impossible, working to improve the mobility of paramedics and more.

Grace Ladoja: Lessons on you

The music manager talks about celebrating little moments of success, the importance of passion in creativity and what she wants the future to hold.

Building Communities of the Future: Healthy Food for All

Gideon Lichfield sits down with Ghetto Gastro cofounder Jon Gray to discuss shedding light on the underestimated and using food as a vehicle for story.

Barbara Sika on using colour to create emotion

The Colour and Trim Designer talks about drifting through life, being open to inspiration and new experiences, and how passion leads to success.

Angelique Kerber: You can't control life

The sports star talks about how discipline and passion drives her, drawing strength from the hardest moments, and a desire to inspire future generations.
A sustainable hotel on the coast of New Zealand

Green means go

Inspired by New Zealand’s outstanding sustainable tourism projects, our vision for a unique Porsche Travel Experience to the Land of the Long White Cloud is taking shape

Exploring the intersection between cars and art

Creative director of the new Type 7 book, Thomas Walk, believes that you’ll find the same qualities that attract you to a Porsche in beautiful art, photography and buildings

Sneaker culture meets the cult of the 911 Turbo

With the launch of this year’s new 911 Turbo, Type 992, Porsche Cars North America reached out to potential future owners – and sneaker fans – in an innovative way

In search of coffee heaven

Melbourne is not only Australia’s hippest city and host of a Formula 1 race. It’s also the place to go for the ultimate caffeine hit, as we discovered on a Porsche Travel Experience

Wine, waves, twists and turns in Tasmania

Just over 16,000km away from Porsche HQ is Tasmania, Australia’s largest island and one of the many fabulous places we’ve visited with Porsche Travel Experience in 25 years

The journey is the reward

Immerse yourself in the captivating world of the Porsche Travel Experience. Come with us on dream journeys around the world, in search of pure driving pleasure

“I just want to have fun”

When you undertake Classic cars training at the Porsche Track Experience, you’ll encounter extraordinary vehicles and passionate owners

A passion for Porsche

Holidays spent in the family 911 ignited Catharina Allaert’s love for Porsche. It’s one that endures

Pushing boundaries. Breaking glass ceilings

For film stunt driver Sera Trimble there are neither limits nor limitations, just a mighty inner drive – something she shares with the timeless 911
Analogue never dies_teaser

Analogue never dies

To Johannes Huwe, ‘throwaway’ culture is nonsensical and obscene. From classic cars to cameras to clothing, he celebrates the enduring attraction and practicality of time-honoured craftsmanship

Capturing timeless minimalism

One man’s passion for photography and affection for Porsche has led to a labour of love becoming a beautiful, elegant celebration of the 911 in print
Large line-up of classic Porsche sportscars at show, urban location

The best Porsche events and shows in 2022

Flicking through images of great Porsche cars on Instagram is one of life’s little pleasures. But nothing beats seeing them in the metal – and there’s no better place than one of the many Porsche events that are held across the globe each year. Here are some of the best ones
Porsche 911 Sally Special and Cars’ Sally Carrera at night

Porsche x Pixar: meet the real-life Sally Carrera

Inspired by the fun-loving Porsche from the Cars animated film franchise, a unique and fun 911 has been brought to fruition by the movie’s creative design team and the experts at Porsche Exclusive Manufaktur and Style Porsche to help raise funds for charity
Many Porsche Club Mexico members and their cars waving

How to join a Porsche Club

When you own a Porsche, a bond is formed. But, as any member will tell you, there’s nothing quite like the relationships you form and experiences you encounter when you join a Porsche Club. As they celebrate 70 years serving the Porsche community, we find out why
Six blue and red Porsche illustrations on light blue background

10 Porsche artists to watch

These skilled artists and illustrators use their passion for Porsche to create wondrous works of automotive art from the surreal to pop art, photorealistic to traditional
Man standing in front of a vintage yellow Porsche 911

My perfect Porsche: creating the ultimate 911 Turbo S

The creative chief behind the cult Instagram channel talks through his dream car build using the Porsche Car Configurator
Close up of Type 7 Porsche book

7 of the best Porsche books you can buy

Whether you are a lover of Porsche history, enjoy hearing stories about how the cars were developed and made or just want to look at beautifully-shot Porsche cars – often in extraordinary locations – there’s a Porsche book for you here

The joys of restoring a classic Porsche

As a child, Vince Perraud would worship Porsche 911 sportscars. Today, he makes a living by taking pictures of them… and is even restoring a classic Porsche in his spare time
A dark green Porsche 911 (964) parked beside a field

Car photographer Richard Pardon: “I’ll never sell my Porsche 911”

Ex-Porsche Formula E official photographer Richard Pardon fulfilled a childhood dream when he bought a Porsche 911 (964)
A man driving a classic Porsche 911

Realising a childhood dream. The photographer with a passion for Porsche and TAG Heuer

Exploring the interplay between cars and watches – a classic combination
Man looking out of car window, woman leaning against car

Why a road trip in a Porsche electric car is the perfect test for new music

The car test is the ideal way to gauge how music really sounds. Singer-songwriter Ashe and mix magician Manny Marroquin head off on a Taycan road trip to do just that
Emma Raducanu in locker room in front of white Porsche 911 GT3

Emma Raducanu’s passion for Porsche

A superlative ace, on the court and off it, Emma Raducanu wrote tennis history at the US Open when she became the first ever qualifier to win a Grand Slam tournament. Now she brings that incredible drive to Porsche as brand ambassador
Arena Red Porsche 993 Carrera 4S on Parisian bridge in autumn

How to buy a classic Porsche 911

Teaming up with a friend, Porsche fan Calvin Courjon became the proud owner of a stunning Porsche 993 Carrera 4S in Arena Red
First-generation Cayenne with bike rack next to stack of logs

Off-roading in a Porsche SUV: why it makes a great lifestyle car

Cyclist Sebastian Bentzin powered a winter training session when he got the chance to spend the day with a classic Cayenne. He tells us how the Porsche SUV was not just a cool way to take him to his two-wheeled adventure, but introduced him to the fun of off-roading too
911 S 2.4 Targa and 911 Porsche Design 50th Anniversary Edition

7 Porsche Design products that stunned the world

What is Porsche Design? Explore seven of the brand's standout products – spanning custom-built watches to real estate – from half a century of design magic
991 GTS RS and Cayman GT4 Clubsport in motion on virtual racetrack

The complete list of Porsche cars in Gran Turismo 7

Which Porsche cars can you drive in the new edition of Gran Turismo? Here’s a comprehensive checklist to get you off the starting grid and on your way to unlocking iconic vehicles
Porsche 996 driving in front of rocky Utah scenery

How to go camping with a Porsche

To Brock Keen, the world is one giant camping spot. Thanks to his Porsche 911 and roof tent combo, he’s always guaranteed the ultimate room with a view
Rear view of the Porsche Vision Gran Turismo concept car

How to design a Porsche concept car

You dream it. You drive it. The design minds behind the exclusive in-game Porsche explain the process of creating the CGI wonder that became a full-sized model
Porsche 356, headlights on, driving up underground car park ramp

The world’s most spectacular garages for Porsche cars

These dream homes have something that little bit extra. Not only have they designed their garage as a feature in itself, but they also have a Porsche to put into them. Here are five homes for sportscars that make a real statement
Sunset view of Porsche models next to the sea

What do Porsche model names mean?

From miniature crocs to epic South American races – as well as more down-to-earth reasons – discover the stories behind the names given to each of the current Porsche models
CGI Porsche 996 with swan head floating on water

Porsche art: 10 trailblazing digital artists

From vibrant cars bursting with colours to the humorous and surreal, we showcase the new breed of exciting digital Porsche artists and their incredible artwork
Person in racesuit throws popcorn, Porsche Vision Gran Turismo behind

Bringing the Porsche Vision Gran Turismo to life

A unique concept car like the Porsche Vision Gran Turismo deserves a visionary storyteller to tell its tale. Photographer Teresa Freitas explains how she used a real-life car model and colourful, cinematic approach to fire our imaginations
Man leans on electric Porsche Taycan parked on sandy ground

Porsche Taycan long-term review: what I’ve learned living with an electric Porsche

Swapping his tattoo gun for the driving seat of a Taycan, Dr. Woo talks Porsche, LA and artistic dedication
Woman leaving Porsche Taycan on Los Angeles street at night

How to spend 48 hours in Los Angeles with an electric car

Los Angeles resident and influencer Grace Mattei takes us on a tour of the city’s coolest hangouts, hottest food spots and trendiest clothing joints in a Porsche Taycan electric car
Multiple Taycan cars in front of brightly coloured containers

A 3,000km journey towards an electric car future

For photographer Tomek Makolski, the future’s bright – Frozen Berry bright – when it comes to envisioning a purely Taycan world
Inca ruins in Moray, Andean peaks in the background

Remarkable food fusion on a Porsche road trip to Peru

The country and its new Andean cuisine should definitely be on your travel bucket list on a Porsche road trip to star chef Gastón Acurio’s homeland
Close-up of a man in a wetsuit surfing a wave

A Porsche adventure with big wave surfer Andrew Cotton

In conversation with Sidetracked magazine for Porsche, surfer Andrew Cotton tells us what it takes to ride the world’s largest waves, fighting back from serious injury and finding peace and happiness on the ocean

Olivier Rousteing x Porsche: Drive Defined

Driven by an insatiable desire to succeed, Olivier Rousteing defied the odds to climb to the top in fashion at an incredibly young age.
Woman in hijab sat in light aircraft, lifting its canopy

Bridging the Gulf

From Saudi Arabia to the United Arab Emirates and Kuwait, Porsche discovers the female leaders and entrepreneurs breaking down barriers and giving thrilling inspiration to women across the region
Woman leaning on 911 Turbo, ocean and lifeguard post behind

“It’s not just a drive, it’s an experience”

For International Women’s Day, five Porsche drivers tell us about their love of driving, their passion for their cars and what owning a Porsche means to them
Man in Sami costume on a snowmobile

A Porsche adventure to the land of the reindeer

An unshakeable love for their four-hooved friends powers life among the Sami reindeer herders in northern Norway
The Porsche Vision Gran Turismo

Porsche guide: everything you need to know about the Porsche Vision Gran Turismo

A guide to the new Porsche Vision Gran Turismo concept car
Bearded man in red hat looks out towards light

Festival of colour: the vivid Porsche race car art of Jake Yorath

Manufacturers like Porsche, race series, racing teams and global brands flock to this British automotive artist for his inspiring artwork that’s dynamic and instantly recognisable
Porsche 356 pulling into garage next to stack of tyres

Porsche passion: talking restorations and classic cars with expert Tom Gädtke

Marking the launch of the latest Porsche Classic catalogue, ORIGINALE 07, Tom Gädtke lifts his garage door to talk vehicle restoration and the joy of cherishing tangible objects
Person whittling stick in the snow with a puukko knife

The simple tool and cultural icon that’s part of a Finnish Arctic experience

The puukko knife has been a fundamental tool for life in the Arctic for thousands of years. Today, it’s even more than that – it’s a symbol of Finnish pride
Man leans against bright yellow classic Porsche 911 RSR

What’s it like to live with a classic Porsche?

A classic Porsche inspires devotion like little else. Just ask Frank Cassidy. His company provides a location for Porsche restorers, enthusiasts and events, attracting fans from the UK and beyond. He explains why owning one is such a rewarding experience
Woman sits in green Porsche 911 with palm trees behind

How I fell in love with classic 911s

For Lara, aka @thatporschegirl, a classic Porsche means many things. She tells us how she keeps hers fit for the road and why owning one is changing perceptions about Porsche drivers
Close-up of ancient statue’s head

Porsche Travel Experience Stuttgart/Leipzig: driven by dreams

We drive from Porsche HQ in Stuttgart to its production facility in eastern Germany and find a city that embraces culture both cool and classical
Farmers in Africa gathered in a group

Sustainability at Porsche: tackling the climate issue head on

Porsche and South Pole are improving lives and the environment through people-first sustainability projects that strike at the heart of the problem
David Gandy peers through open window into car

A model example: David Gandy’s lifelong love of classic cars

He is one of the world’s most recognisable models. But David Gandy also has a love for cars that can be traced back to his early childhood
Man in white T-shirt leans against Porsche 964 Carrera

For the love of the 911: a passion ignited

The connection between a father and son is always special. But to Philipp M Hohenthanner, that bond went beyond that. He tells us how his dad’s love of Porsche has led Philipp to a life that celebrates the magic of the 911
Yellow 1973 911 T and silver 1973 911 parked alongside

Twice as nice: the tale of two classic Porsche 911 sports cars

When Markus, a long-time Porsche owner from Mannheim, Germany wanted to treat himself to a birthday present, he began hunting for a classic 911 from the year of his birth. And then he wanted another…
Man entering green 718 Boxster GTS 4.0, pine trees behind

Porsche heritage: the story of the iconic 718

718 is more than a number. It stands for winning, excellence and performance. And the name of a game-changing race car that’s inspired two acclaimed modern Porsche sports cars. This is its story
People gathered around a redesigned green Porsche 968

Timeless car design: L’Art de L’Automobile x Porsche

Taking inspiration from the past, informed by the world today and with a bold vision for the future, Arthur Kar presents a lesson in evocative, timeless car design with the Porsche 968 L’ART
The Porsche 911 turbo from Cyberpunk 2077

Porsche design and Cyberpunk 2077: turbo unlocked

How the Porsche 911 Turbo became the name of the game for one of the world’s most hyped releases
Tapas dishes being served on wooden tray

Seville’s tapas revolution: discover great food on the Porsche Travel Experience

Unusual creations, made using fine ingredients, are attracting traditionalists, newcomers and Porsche Travel Experience participants alike
Hanna Lux Davis sits in a white armchair against a dark green background and smiles

Hanna Lux Davis on doing what it takes

The music video director talks about the importance of passion, influencing future generations through fashion, and helping artists to tell stories.
Man standing outside of Porsche looking into sunset

Porsche Travel Experience: Black Forest spirit

The Black Forest’s roads are a car lover’s delight. Explore a little further, however, and you find a region with a growing reputation for making the finest spirits
models on catwalk

Visionary design from the new South Africa

There are few destinations that are quite as visually and culturally exciting as South Africa. It’s in the middle of forging a progressive and exciting new identity, particularly in the field of fashion design
Man with camera shoots Porsche as it exits a bend

How to photograph a Porsche

Whether it’s to post on Instagram, share with friends or as a hobby, photographing cars is a popular pastime. But it’s never as easy as it looks. Porsche photographer Sebastian Kubatz shares his valuable tips to get the most out of your car shots
Hans Herrmann drives his Porsche 550 Spyder at Carrera Panamericana

The wild event that shaped Porsche and TAG Heuer’s racing experience

As the two luxury brands launch a new watch together, we find out how a notorious Mexican road race inspired them both
Porsche driving on a winding road beside the sea

Earth Day 2021: seven ways Porsche is leading the sustainability charge

As we look to the future, Porsche has ambitious plans that are already in motion
Aerial view of snaking road across mountainous desert

The hottest cars on earth: driving in Dubai

Dubai is about more than just elite hotels and outstanding shopping. It’s also home to spectacular off-roading on sand and mountain roads. Driving experiences don’t get much more special than this
LEGO Porsche 911 Targa rear three-quarters view

LEGO and Porsche: the art of selling desire

The 1960s to 1980s were a golden age for print advertising – including Porsche. With LEGO recreating a number of standout Porsche ads from yesteryear for its new LEGO 911 model, we shine a light on their original incarnations
Black and white shot of Benji B sat in studio

Benji B: the sound of style

As musical director for Louis Vuitton Men, Benji B knows all about luxury and the joy of detail. The forward-thinking DJ and producer takes a Taycan onto the streets of London and discusses his creative vision

Ornamental Conifer: turning Porsche into art

Nico Sclater's typography adorns everything from jackets to crockery. But when it comes to incredible canvases to paint on, nothing beats the beauty of a Porsche.