Vogue Business and Porsche: How to Reinvent Through Innovation

Join Vogue's Hilary Milnes and a host of industry leading speakers to discover how passion, teamwork and sustainability are integral to innovation.

September 14, 2022 | 1 min read

We’ll hear from artist and designer Sean Wotherspoon, Porsche CMO Robert Ader, Porsche Manager Sales and Loyalty Communications Dominique Tascioglu, and Farfetch Executive Vice President of Future Retail Sandrine Deveaux.

Innovation is critical for competitive businesses to respond to changing customer behaviours, stay ahead of the competition and reinvent. It's also a key strength during periods of turbulence. The challenges brought on by the pandemic require forward-thinking responses — but how do brands foster a culture of innovation? This panel will explore how to build an internal culture and strategy that allows for change-making decisions and continued relevance across customer relationships, sustainability and more.

Composite image of a woman Porsche worker with a Porsche Taycan and rainbow flag in the background

Shaping Porsche: the planner

With a 20-year career at Porsche, Stefanie Klaue is now retraining in IT and automation

Composite CGI image of a Porsche employee working in Esports

Shaping Porsche: the gaming and Esports manager

From Rocket League to Overwatch 2, Gran Turismo to Fortnite, as Project Manager for games and Esports partnerships at Porsche, former world champion gamer Niklas Krellenberg looks after brand partnerships with some of the biggest titles in the industry

Composite CGI image of Porsche employee working in software development

Shaping Porsche: the software developer

Matthias Falkenberg is heavily involved in working on software like the My Porsche app, but also uses systemic coaching and Neuro-Linguistic Programming, learnt outside work, to help him develop his mentoring and outreach responsibilities