Top Porsche events not to miss in 2024
From the 24 Hours of Le Mans to the colourful Porsche Parade, gear up for another exhilarating year
Porsche 908/01 K Coupé at the Luftgekühlt show
From adrenaline-fueled racing to vibrant festivals, there’s a Porsche event for everyone to look forward to this year
Passion. Dreams. Community. There are so many things that go into making the perfect Porsche event. And there are plenty of them lined up for the year ahead. Whether you’re a long-time Porsche owner or a fan, they’re a chance to immerse yourself in the world of Porsche and connect with fellow enthusiasts. Get ready to mark your calendars as we prepare for an unforgettable year of Porsche experiences.
Porsche 953 rally car on snow at F.A.T. Ice Race
The F.A.T. Ice Race at Zell am See in Austria is celebrating the launch of a new sister event in Aspen, USA in February 2024 | Stefan Bogner
Austria/USA · F.A.T. Ice Race · 27 January (Austria)/8-10 February (USA)There’s few things more fun than putting a car through its paces on snow and ice. And there are few better places to do that than at the F.A.T. Ice Race, held early each year – weather permitting – in beautiful Zell am See in western Austria. First held decades ago, the event was recently revived by Ferdi Porsche, of the Porsche family, in 2019 and has since re-established itself as one of the most exciting automotive events around. A great way to have fun in the snow, whether you’re driving or spectating. As well as displays of rare and exotic cars, pro and amateur drivers take part in a variety of race classes, like four-wheel and two-wheel touring cars, buggies, sidecars and skijoring (where the cars pull people wearing skis!). This year, this speediest of winter festivals welcomes a brand-new venue, alongside Zell am See, as it heads to Aspen, Colorado in the USA in early February. Both events will be paying tribute to the ’80s and ’90s and the golden age of ski resorts – so don’t forget to bring your best retro outfits!USA · SXSW Music Festival · 8-16 MarchSince 1987, SXSW in Austin, Texas has been exploring the intersection between technology, creativity and community. Which is exactly why Porsche is heading back there for its third year. Like last year – where art cars and Porsche-inspired art from the likes of Chris Labrooy, Daniel Arsham and Vexx were on display – it’s set to be another busy week for Porsche with eye-catching installations and Porsche art on show in the event space.
Porsche exhibit at SXSW 2023 in Austin, Texas
The annual SXSW event in Austin, Texas, is a chance for Porsche to showcase art and future technology
USA · Luftgekühlt · TBCLuftgekühlt is an evocative and nostalgic celebration of Porsche air-cooled heritage, held every year in the USA. As well as a passion for beautiful, air-cooled Porsche models, it also acts as a showcase for engineering science, art and plenty of storytelling about a brand that has so much to recount. And just as important is the chance to connect with like-minded enthusiasts. What’s not to love? This year’s host city has yet to be announced, but wherever it is, you’re guaranteed an intriguing and immersive show.France · 24 Hours of Le Mans · 12-16 JuneLast year was a special one for the world’s greatest endurance race as it celebrated its 100th anniversary. But there’s plenty to look forward to at the 2024 event too, particularly for Porsche, as the Circuit de la Sarthe welcomes the new GT3 class for the first time. Here, Porsche will be pressing the 911 GT3 R into action. At the time of writing (December 2023), the exact names of the Porsche teams competing are yet to be decided, but the top teams competing in the European Le Mans Series (ELMS) and American Le Mans Series (ALMS) have a good chance of being invited. There is also speculation that Pure Rxcing will enter another 911 GT3 R after winning the GT World Challenge Bronze Cup. Keep yourself updated with news by checking in with official Porsche Motorsport channels between now and final race weekend.
Porsche Penske Motorsport Porsche 963 LMDh racecars at Le Mans
The Porsche Penske Motorsport Porsche 963 LMDh racecars will be back at the 24 Hours of Le Mans in 2024 after making their Le Mans debut in 2023
UK · Goodwood Festival of Speed · 11-14 JulyThe Goodwood Festival of Speed is one of the most prestigious and anticipated events in the motorsport calendar – and one where Porsche is usually front and centre of proceedings. That was certainly true last year when the company got to celebrate 75 years of Porsche with its global community. The Festival of Speed is a celebration of cars very new and classic, from motorsport to the road, with the famous hill climb the centrepiece of the action. And it’s all set amid the magnificent backdrop of Goodwood House in the beautiful rolling countryside of southern England.
Porsche celebration with race cars at Goodwood Festival of Speed
2023 saw Porsche take over the Goodwood Festival of Speed for its 75th birthday. This annual event is a blaze of colour with a dazzling array of cars on show and competing up the famous hill climb
Germany · Streetart.Motorsport.Revival · August (TBC)Billing itself as Europe’s favourite Porsche event, the Streetart.Motorsport.Revival festival likes to do things differently. Bringing together an international crowd of fans, artists and Porsche owners, this unique meet-and-greet manages to do what few others can – seamlessly blending urban art, motorsport and creativity in a way that’s fresh without being overbearing. And the best part? The surprises that founder Tom Gädtke ensures are in store for the event’s visitors each year.USA · Werks Reunion Monterey · 16 AugustEvery August, the automotive world turns its gaze towards California’s Pacific coast for Monterey Car Week, the largest automotive event in the USA. Across the week this beautiful location plays hosts to countless meets, shows, concours events and parades. It’s a place to see celebrated classics, rarities and even brand new cars, all in one place.One of the must-see events – and in particular for the Porsche community – is Werks Reunion Monterey. Here, the Porsche Club of America welcomes owners, clubs and enthusiasts to the Monterey Pines Golf Course for a celebration of Porsche featuring literally hundreds of cars. Although there is a competitive angle with a number of prizes on offer, unlike a lot of car shows, this one focuses on fun. Truly one of the best Porsche parties of the year.South Africa · Porsche Parade · 20-23 SeptemberEvery other year the vibrant Porsche Club Parade takes place in Cape Town, South Africa, bringing together owners and enthusiasts from around the country for a weekend of Porsche thrills. It’s a chance to mingle with other Porsche owners and showcase your vehicle to the judging panel on Friday evening and Saturday morning. And then it’s time for a laid-back road trip along some of the best coastal scenery in southern Africa, ending the day with dinner at the Benguela Cove restaurant near Hermanus. With the support of the City of Cape Town, you can even get to experience the thrill of the racetrack and hone your motorsport skills at a driver training event at Killarney Raceway. If you’re looking for a unique event that mixes Porsche and beautiful African sunshine, here’s one you definitely need to consider.
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