Porsche and Labubu creator, Kasing Lung, come together at Icons of Porsche 2025 in Dubai
Porsche collaborates with Kasing Lung, the creator of Labubu, to unveil a unique art car and an exclusive art collectible. The project fuses Lung’s fantastical monster universe with the iconic design of the Targa
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Playful, bold, and full character. On 22-23 November 2025, Porsche and contemporary artist Kasing Lung are coming together in Dubai to surprise fans of art and design with a unique installation
A fusion of worlds Kasing Lung’s artistic universe is a vibrant playground of fantasy and whimsy for his mischievous characters, known as The Monsters. These characters have taken the world by storm, with King Mon leading the way. Labubu, his best-known creation, is adored for its wild grin and adventurous spirit. On the other hand, King Mon, the leader of the series, embodies power and confidence. These values echo the Porsche approach to design: purposeful, enduring and full of emotion. Kasing Lung's work takes inspiration from Nordic myths and European folklore, bringing together light and shadow, comfort and mystery, in a way that feels instantly his Photo: PorscheAt Icons of Porsche 2025 in Dubai, the collaboration between Porsche and Kasing Lung will reach its pinnacle, with the fusion of Lung’s fantastical universe and the iconic design of the Porsche 911 Targa being showcased. The event unveils the art car and exclusive art collectible celebrating the model’s 60th anniversary, presenting the tangible result of this creative partnership. “Having one of my characters in a car for the first time and reimagining the iconic Porsche 911 Targa was truly inspiring,” says Kasing Lung. “When I was a child, I had a very good friend, and his parents had a 911. The first time I sat in this car, I was like 'Wow!' I cannot forget that!”This one-of-a-kind collectible, limited to just 60 pieces, combines Porsche passion and Kasing Lung's artistic and creative vision Photo: PorscheMore than just a collectible At the heart of the Icons of Porsche collaboration is a one-of-a-kind art piece made of metal. It features King Mon, the bold leader of The Monsters, cruising in a classic 911 Targa – a scene imagined and brought to life by the contemporary artist himself. Each sculpture is limited to just 60 pieces worldwide. It’s available for purchase through How2Work, with delivery planned for early 2026. For inquiries, reach out to info@how2work.com.hk. What makes this such a special pairing is that King Mon and the 911 Targa embody the same spirit. King Mon is known for looking out for others and carrying himself with quiet confidence – traits that fit the Targa perfectly. When Porsche introduced the Targa in 1965, complete with its distinctive wide roof bar, it created a new kind of 911 – one that offered the freedom of an open-top car while providing the comfort and reassurance of a coupé. It's this blend of character and protection that connects the Targa and King Mon so naturally. Born in Hong Kong and now living in Belgium, artist Kasing Lung has built a world full of charm and imagination with his Monsters universe Photo: PorscheKing Mon in Porsche 911 Targa is a tangible expression of how Porsche continues to inspire creativity beyond the automotive world, inviting fans and collectors alike to experience the brand through a fresh, artistic lens. “What makes this collaboration special is how naturally Kasing Lung’s world connects with ours,” says Director for Brand Management and Partnerships Deniz Keskin. “Both Porsche and The Monsters are about character, craft, and emotion, creating something timeless that people can form a real bond with.” The Porsche x Kasing Lung installation will be open at Icons of Porsche 2025 on 22-23 November in Dubai. For fans of art, design and Porsche heritage, this is a celebration not to be missed. King Mon leads The Monsters universe with a sense of power and quiet confidence. Those same qualities shape Porsche design, where every detail is purposeful, lasting and built to stir emotion Photo: PorscheAbout the artist Born in Hong Kong and based in Belgium, Kasing Lung has created a world of wonder through his Monsters universe – a family of curious, kind-hearted creatures that connect with fans across the globe. His art draws from Nordic mythology and European folklore, capturing the balance between light and dark, kindness and mischief.
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