Welcome Behind The Scenes
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The 911 Design Process
From the first to the current generation, the design of the 911 remains unique and unmistakable. The stylists begin to develop their visions of a future
The design process is comprised of three phases. First, the vehicle’s proportions need to be established, refined, and massaged until they are perfect. This is the foundation for the unique silhouette on which the 911 DNA is based. The second phase belongs to the creative designers, who compete in developing exciting new styling themes that will carry the spirit of the iconic 911 into the future. Hand drawn sketches are still the preferred medium, as there is no better way to let ideas flow. Only the best designs survive and are translated into three-dimensional models. In the detailing phase, the main focus is on the design of each and every visible item, such as headlights on the exterior, and the gear shifter in the interior.
Creative Center in Weissach
For up to two years, designers, studio engineer, and modelers work hand in hand on the design of a new
Use the slider to explore all the predecessors of the 911.
Matthias Kulla (Director Design Management Sportscars Style
To Be Continued
While you are waiting for your car, we will inform you about the further production steps of your
In the next update, we will give you some exclusive insights into the development process of your