Everything matters. The fundamental values. The sports car, that is only available once in this form. The one that has been a source of fascination for generations.
The one we gave our heart and soul to.
We look ahead. Not to the side and never back. We never rest on the laurels of our past, irrespective of how glorious it may have been.
We keep in our hearts all the victories. The dreams. Our fans. The thousands of ideas.
Instead, we look to the future. We throw everything on the scales. Fighting in order to defend our lead. With one single goal: to build a 911 that can do more, deliver more and consume less than ever before. A sports car as beautiful now as it was on day one.
This is our tradition. And our future.